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Thomas Hsu
Executive – Global Social Collaboration
Accenture Gamification Community of Practice Lead
thomas.hsu@accenture.com
http://www.linkedin.com/in/HsuThomas
Steve Kaukonen
Senior Manager – Social Learning
Social Collaboration Change Lead
stephen.d.kaukonen@accenture.com
http://www.linkedin.com/in/SteveKaukonen
Copyright © 2013 Accenture. All rights reserved.
Over $28.6 Billion in Revenue
Approximately 289,000 Professionals in 66 Countries
91 of the Fortune Global 100
More than three-quarters of the Fortune Global 500
Over $100M in Corporate Citizenship
Over $858M in Training Expenditures
Accenture differentiates itself as a global leader with
unmatched capabilities, experience and relationships. We
help clients architect and deliver solutions that create value.
Global Most Admired Knowledge Enterprise award for fourteen years –
one of two companies to be recognized every year
Bersin & Associates 2012 Learning Leader award in Informal Learning for
integration of content and collaboration to support social learning
BrandonHall 2011 Silver for Best use of Social Learning
Best practice site visit company for multiple APQC studies on knowledge
management, most recently in October 2013
Harvard Business School case study on Accenture KM, 2005
Copyright © 2013 Accenture. All rights reserved.
Accenture Overview
Accenture is a recognized leader in knowledge sharing and social learning.
Copyright © 2013 Accenture. All rights reserved.
Our people are our business.
Copyright © 2013 Accenture. All rights reserved.
• Fill out People profile and use social networking
tools more often.
• Have more mentors and mentor more people.
• Read up more often on their area of specialty.
• Expand their networks by “assisting other teams
on an ad-hoc basis” twice as frequently.
• Meet more colleagues more frequently.
High performers…
Social Learning Drives High Performance
Copyright © 2013 Accenture. All rights reserved.
I don‟t have time.
No one cares.
I don‟t know how.
Top 3 Barriers*:
1.Lack of time
2.Lack of rewards / recognition
3.Lack of knowledge
Social Learning Barriers
Accenture‟s Social Learning Impact Study
Copyright © 2013 Accenture. All rights reserved.
What are we trying to achieve?
Time
Short Medium Long
L
H
M
Rapid Adoption Sustained Engagement
BehaviorChange
Mastery
Autonomy
Purpose
Extrinsic
Motivation
Intrinsic Motivation
80% of gamification
projects will fail due to
poor design (Gartner)
It‟s not about points,
badges and leaderboards
– it‟s about tapping into
intrinsic motivations.
Copyright © 2013 Accenture. All rights reserved.
What are we trying to achieve?
Rewards
Status
Recognition
Competition
…
Connect
to people and content to
work smarter, faster, better
Contribute
your own insights,
experiences and ideas
Champion
collaboration and the ideas
of others
Addo Agnitio Award (A3)
The A3 Program
The A3 program recognizes employees who
demonstrate our three collaborative behaviors:
Addo (Latin): to give, impart, inspire
Agnitio: knowledge
Copyright © 2013 Accenture. All rights reserved.
What it measures
What you do…
…where you do it.
Copyright © 2013 Accenture. All rights reserved.
How it works
Tracks represent our collaborative mindset:
Connect 250 pts
Contribute 500 pts
Champion 250 pts
Collaboration behaviors are divided into Tracks > Missions > Activities…
+45
+35
+55
+35
+80
+10
+30
+40
Missions focus on specific ways to
collaborate.
+250 total
Activities for each mission
increase in difficulty.
+80 totalYour total score (“Collaboration
Quotient”) resets quarterly to
encourage ongoing
collaboration and level the
playing field for new joiners.
Copyright © 2013 Accenture. All rights reserved.
Let’s see it in action…
Copyright © 2013 Accenture. All rights reserved.
Collaboration portal
Copyright © 2013 Accenture. All rights reserved.
A3 Program
Copyright © 2013 Accenture. All rights reserved.
My Impact
Copyright © 2013 Accenture. All rights reserved.
Leaderboards
Copyright © 2013 Accenture. All rights reserved.
Counselees
Copyright © 2013 Accenture. All rights reserved.
Take a Tour
Copyright © 2013 Accenture. All rights reserved.
How it works page
Copyright © 2013 Accenture. All rights reserved.
Making It Stick
Leadership & Sponsorship
Performance Management
Marketing & Communications
„Official‟ Recognition Program
Enablement
Copyright © 2013 Accenture. All rights reserved.
Making It Stick
Leadership & Sponsorship
Performance Management
Marketing & Communications
„Official‟ Recognition Program
Enablement
Shawn Collinson
Copyright © 2013 Accenture. All rights reserved.
Making It Stick
Leadership & Sponsorship
Performance Management
Marketing & Communications
„Official‟ Recognition Program
Enablement
Copyright © 2013 Accenture. All rights reserved.
Making It Stick
Leadership & Sponsorship
Performance Management
Marketing & Communications
„Official‟ Recognition Program
Enablement
Copyright © 2013 Accenture. All rights reserved.
Making It Stick
Leadership & Sponsorship
Performance Management
Marketing & Communications
„Official‟ Recognition Program
Enablement
Results
34%
55%
3%
15%
21%
18%
21%
24%
9
13
745
115
65
175K
115
480
12
20
770
130
80
207K
140
600
Average Score
All workforces
Consulting
Top 100
Top 10,000
Top 25,000
Percent of people
Earned points
Guru (Top level)
Rockstar (2nd level)
Score Trends
• Score increases across the
board, especially in
consulting
• Higher increases amongst
the less collaborative
• Significant penetration (18%)
• More people attaining very
high levels of collaboration
Before
(Q1*)
After
(Q2*)
Increase
Q1 = Sep thru Nov 2013
Q2 = Dec 2013 thru Feb 2014
Q3 = awaiting results
*
Copyright © 2013 Accenture. All rights reserved.
Copyright © 2013 Accenture. All rights reserved.
Results
4%
74%
58%
310%
175%
50%
18%
21%
34K
62K
123K
7K
12%
30%
4K
12K
35K
108K
195K
29K
33%
45%
5K
18K
Stream Activity
Posts
Comments
Likes
Shares
Use of # Hashtags
Use of @ Targeting
Blogs
Posts
Comments
Stream and Blog Trends
• Helped people discover lesser
used features
• Posts remained flat but large
increases in comments, likes,
@ targeting
• Very large increase in shares
and use of # hashtags
• Healthy increase in blog
activity
Before
(Q1)
After
(Q2)
Increase
Copyright © 2013 Accenture. All rights reserved.
Results
16%
267%
201%
131%
553%
183%
28%
1020%
5K
2K
6K
5K
.4K
1.4K
36K
70
6K
8K
17K
13K
2.5K
3.9K
47K
853*
KX Contributions
Uploads
Comments
Ratings
Likes
Shares
Follows
Other
Profile Updates
CBT Completions
Contribution and Other Trends
• Healthy increase in uploads
and profile updates
• Huge increases in interaction
with contributions and CBT
• Q2 is historically our least
active quarter (seasonality)
*Actuals for halfway through Q3
Before
(Q1)
After
(Q2)
Increase
Copyright © 2013 Accenture. All rights reserved.
Copyright © 2013 Accenture. All rights reserved.

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Accenture's a3 program

  • 1. Thomas Hsu Executive – Global Social Collaboration Accenture Gamification Community of Practice Lead thomas.hsu@accenture.com http://www.linkedin.com/in/HsuThomas Steve Kaukonen Senior Manager – Social Learning Social Collaboration Change Lead stephen.d.kaukonen@accenture.com http://www.linkedin.com/in/SteveKaukonen
  • 2. Copyright © 2013 Accenture. All rights reserved. Over $28.6 Billion in Revenue Approximately 289,000 Professionals in 66 Countries 91 of the Fortune Global 100 More than three-quarters of the Fortune Global 500 Over $100M in Corporate Citizenship Over $858M in Training Expenditures Accenture differentiates itself as a global leader with unmatched capabilities, experience and relationships. We help clients architect and deliver solutions that create value.
  • 3. Global Most Admired Knowledge Enterprise award for fourteen years – one of two companies to be recognized every year Bersin & Associates 2012 Learning Leader award in Informal Learning for integration of content and collaboration to support social learning BrandonHall 2011 Silver for Best use of Social Learning Best practice site visit company for multiple APQC studies on knowledge management, most recently in October 2013 Harvard Business School case study on Accenture KM, 2005 Copyright © 2013 Accenture. All rights reserved. Accenture Overview Accenture is a recognized leader in knowledge sharing and social learning.
  • 4. Copyright © 2013 Accenture. All rights reserved. Our people are our business.
  • 5. Copyright © 2013 Accenture. All rights reserved. • Fill out People profile and use social networking tools more often. • Have more mentors and mentor more people. • Read up more often on their area of specialty. • Expand their networks by “assisting other teams on an ad-hoc basis” twice as frequently. • Meet more colleagues more frequently. High performers… Social Learning Drives High Performance
  • 6. Copyright © 2013 Accenture. All rights reserved. I don‟t have time. No one cares. I don‟t know how. Top 3 Barriers*: 1.Lack of time 2.Lack of rewards / recognition 3.Lack of knowledge Social Learning Barriers Accenture‟s Social Learning Impact Study
  • 7. Copyright © 2013 Accenture. All rights reserved. What are we trying to achieve?
  • 8. Time Short Medium Long L H M Rapid Adoption Sustained Engagement BehaviorChange Mastery Autonomy Purpose Extrinsic Motivation Intrinsic Motivation 80% of gamification projects will fail due to poor design (Gartner) It‟s not about points, badges and leaderboards – it‟s about tapping into intrinsic motivations. Copyright © 2013 Accenture. All rights reserved. What are we trying to achieve? Rewards Status Recognition Competition …
  • 9. Connect to people and content to work smarter, faster, better Contribute your own insights, experiences and ideas Champion collaboration and the ideas of others Addo Agnitio Award (A3) The A3 Program The A3 program recognizes employees who demonstrate our three collaborative behaviors: Addo (Latin): to give, impart, inspire Agnitio: knowledge
  • 10. Copyright © 2013 Accenture. All rights reserved. What it measures What you do… …where you do it.
  • 11. Copyright © 2013 Accenture. All rights reserved. How it works Tracks represent our collaborative mindset: Connect 250 pts Contribute 500 pts Champion 250 pts Collaboration behaviors are divided into Tracks > Missions > Activities… +45 +35 +55 +35 +80 +10 +30 +40 Missions focus on specific ways to collaborate. +250 total Activities for each mission increase in difficulty. +80 totalYour total score (“Collaboration Quotient”) resets quarterly to encourage ongoing collaboration and level the playing field for new joiners.
  • 12. Copyright © 2013 Accenture. All rights reserved. Let’s see it in action…
  • 13. Copyright © 2013 Accenture. All rights reserved. Collaboration portal
  • 14. Copyright © 2013 Accenture. All rights reserved. A3 Program
  • 15. Copyright © 2013 Accenture. All rights reserved. My Impact
  • 16. Copyright © 2013 Accenture. All rights reserved. Leaderboards
  • 17. Copyright © 2013 Accenture. All rights reserved. Counselees
  • 18. Copyright © 2013 Accenture. All rights reserved. Take a Tour
  • 19. Copyright © 2013 Accenture. All rights reserved. How it works page
  • 20. Copyright © 2013 Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement
  • 21. Copyright © 2013 Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement Shawn Collinson
  • 22. Copyright © 2013 Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement
  • 23. Copyright © 2013 Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement
  • 24. Copyright © 2013 Accenture. All rights reserved. Making It Stick Leadership & Sponsorship Performance Management Marketing & Communications „Official‟ Recognition Program Enablement
  • 25. Results 34% 55% 3% 15% 21% 18% 21% 24% 9 13 745 115 65 175K 115 480 12 20 770 130 80 207K 140 600 Average Score All workforces Consulting Top 100 Top 10,000 Top 25,000 Percent of people Earned points Guru (Top level) Rockstar (2nd level) Score Trends • Score increases across the board, especially in consulting • Higher increases amongst the less collaborative • Significant penetration (18%) • More people attaining very high levels of collaboration Before (Q1*) After (Q2*) Increase Q1 = Sep thru Nov 2013 Q2 = Dec 2013 thru Feb 2014 Q3 = awaiting results * Copyright © 2013 Accenture. All rights reserved.
  • 26. Copyright © 2013 Accenture. All rights reserved. Results 4% 74% 58% 310% 175% 50% 18% 21% 34K 62K 123K 7K 12% 30% 4K 12K 35K 108K 195K 29K 33% 45% 5K 18K Stream Activity Posts Comments Likes Shares Use of # Hashtags Use of @ Targeting Blogs Posts Comments Stream and Blog Trends • Helped people discover lesser used features • Posts remained flat but large increases in comments, likes, @ targeting • Very large increase in shares and use of # hashtags • Healthy increase in blog activity Before (Q1) After (Q2) Increase
  • 27. Copyright © 2013 Accenture. All rights reserved. Results 16% 267% 201% 131% 553% 183% 28% 1020% 5K 2K 6K 5K .4K 1.4K 36K 70 6K 8K 17K 13K 2.5K 3.9K 47K 853* KX Contributions Uploads Comments Ratings Likes Shares Follows Other Profile Updates CBT Completions Contribution and Other Trends • Healthy increase in uploads and profile updates • Huge increases in interaction with contributions and CBT • Q2 is historically our least active quarter (seasonality) *Actuals for halfway through Q3 Before (Q1) After (Q2) Increase
  • 28. Copyright © 2013 Accenture. All rights reserved.
  • 29. Copyright © 2013 Accenture. All rights reserved.

Notes de l'éditeur

  1. Business drivers. About Accenture. Live demo of A3 (main portion). Results. Governance.
  2. Our business driver in a nutshell: we are a people organization; it’s critical that our people are sharing their knowledge and learning from each other; As a professional services organization, our primary asset is our diverse workforce of 280,000 knowledge workers across a global network that spans 56 countries. As such, it is critical that we foster the development of our employees’ skills and help them increase their knowledge. The nature of our business and its strategic objectives require it, as our people and their skills are our business. We approach learning at Accenture by applying a continuous learning model that focuses on “time away for learning and learning all the time”, combining three aspects of learning:Formal learning – includes traditional classroom-based training, virtual instructor-led training, and computer-based training.Social learning – focuses on the collaboration element of connecting with and learning from peers and experts, both through formal communities of practice and informal networking where employees share their insights, experience and knowledge with each other.On-the-job learning – learning that takes place naturally during the normal working day.
  3. http://www.thinkui.co.uk/resources/effective-design-of-data-tables/
  4. Generated a ton of interest: ~2000 blog comments and posts and ~1200 stream posts about A3. Logo thread has 600+ and still won’t die.
  5. Lots of debate about good and bad. Gaming the system. Also lots of positive stories.