Troy Farley from Grand Valley State University at the Fall Michigan Recruiters Conference in 2015

1. How NOT to Recruit on a
College Campus

3. Recruiter Assumptions
1. HR/recruiters slashed during last recession
2. Recruiters/employers are looking to higher
education to produce career-ready grads
3. Companies targeting a few top-tier schools

4. Position Descriptions
• Post and pray
• Company information/civic engagement

5. Mondeléz

6. Position Descriptions
• Post and pray
• Company information/civic engagement
• Typos
• 1 – 3 years of experience
• Major/skill requirements

7. Position Descriptions
• Technical skills
• Majors feed the university, skills feed the
family
• Liberal Arts: Preparing for work in business

8. The Interview
• West Michigan
• Company culture/housing
• Professional development programs
• Get back to candidate

9. Internship Programs
• NACE – 52%
• GVSU – 88%
• GVSU – 8,400
• Mill Steel
• 2005 – 130 employees/13 interns
• 2015 – 300 employees/30+ interns
• 75%

10. THIRD-PARTY RECRUITERS

11. How to Recruit on
a College Campus
• Come Early, Come Often
• People Hire People

12. How to Recruit on
a College Campus
• Know your competition
• Local/regional/national
• Detroit

13. How to Recruit on
a College Campus
• Hold career centers accountable
• Faculty/department connections
• OMA/LGBT/Women’s Center
• Student groups
• 350/102 academic or professional
andcounting…

14. Career Events
• Career Fairs
• Careers In… 16 – 208 – 1893
• Careers At… 27 – 22 – 443
• Employer Spotlights
• On-campus Recruiting

15. farleytr@gvsu.edu