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How NOT to Recruit on a
College Campus
Recruiter Assumptions
1. HR/recruiters slashed during last recession
2. Recruiters/employers are looking to higher
education to produce career-ready grads
3. Companies targeting a few top-tier schools
Position Descriptions
• Post and pray
• Company information/civic engagement
Mondeléz
Position Descriptions
• Post and pray
• Company information/civic engagement
• Typos
• 1 – 3 years of experience
• Major/skill requirements
Position Descriptions
• Technical skills
• Majors feed the university, skills feed the
family
• Liberal Arts: Preparing for work in business
The Interview
• West Michigan
• Company culture/housing
• Professional development programs
• Get back to candidate
Internship Programs
• NACE – 52%
• GVSU – 88%
• GVSU – 8,400
• Mill Steel
• 2005 – 130 employees/13 interns
• 2015 – 300 employees/30+ interns
• 75%
THIRD-PARTY RECRUITERS
How to Recruit on
a College Campus
• Come Early, Come Often
• People Hire People
How to Recruit on
a College Campus
• Know your competition
• Local/regional/national
• Detroit
How to Recruit on
a College Campus
• Hold career centers accountable
• Faculty/department connections
• OMA/LGBT/Women’s Center
• Student groups
• 350/102 academic or professional
andcounting…
Career Events
• Career Fairs
• Careers In… 16 – 208 – 1893
• Careers At… 27 – 22 – 443
• Employer Spotlights
• On-campus Recruiting
farleytr@gvsu.edu

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How 'Not' to Recruit on a College Campus - GVSU