Syneron Branding Presentation

1. Syneron
& Candela
A Case Study of Effective Global
Branding in the MedTech Market
Branding by

2. Creating
Synergy
Synergy

3. Creating the
global leader
in the Medical Aesthetic
Device Market

4. The
Starting
Point

5. on
Syneron Syneron Syneron
previews material
Syneron
Syneron Syneron
Syneron

6. Corporate Syneron
had no brand
so our distributors
had no definition

7. nd so our distributors had had definition so our distributors had no defin
Corporate Syneron no no brand so our distributors had no defin
Corporate Syneron had no brand
Hungarian
advertisements
Syneron
Corporate Syneron had no brand so our distributors had no
Russian Promotions:
Russian Promotions:
ssianPromotions:
sian Promotions: VelaShape with the “old” elos image
VelaShape with the “old” elos image
aShapewith the “old” elos image
Shape with the “old” elos image Hungarian advertisements
Triniti with our non advertisements
Hungarian medical image
Triniti with our non medical image
nitiwith our non medical image
ti with our non medical image
Russian Promotions:
FrenchRollups
FrenchRollups
French Rollups VelaShape with
the “old” elos image
Triniti with our non
medical image

8. Syneron? Lumins?
Lumins? Syneron?

9. Candela
previews material

10. The
Competitive
Arena

11. Solta Medical
Solta Medical Lumenis Alma Lasers

12. The
Brand
Evolution

13. Leading Values
Advanced Over 40 years
The global leader Cutting edge
technologies, of combined
in the medical products
methodically tested experience in the
aesthetic market and solutions
and proven aesthetic market
Leadership Innovative Credible Trust

14. Brand Personality
A pioneer
A heritage
explore a Luxury – high end
of science
new direction
Sophistication Reauty Trustworthy

15. Considerations
The How
‘The Merger’ color scheme do we
ourselves from the Imagery
Globalization
competition? Science & Beauty

16. If Syneron = Science
and Candela = Trust

17. and if Science ensures Results
and Results create Trust

18. 18
Science. Results. Trust.

19. The
Visual
Language

20. Orchids

21. Known for The meanings
their delicate The world’s most
of orchids include Well accepted
beauty
beauty, love, luxury in all cultures
and exotic
character and strength

23. Presenter

24. Dancers

25. bringing an artistic and sensuous
element combined with state of the art
photography

27. Typography
Aa

28. Over 25,000
leading physicians
worldwide working with
our products

29. Over 700
papers published

30. The
Tools
Global Implementation

33. FULL LINE BROCHURE
Science. Results.Trust.

34. The Syneron & Candela Portfolio
Aesthetic therapies for both the face and body based on our revolutionary
_
elos™ technology. Modular and easily upgradable.
eMatrix - eMax - eLaser - The laser system VelaShape II-The leading non-
eLight—Beyond pulsed light
sublative rejuvenation Maximize your options with a big difference invasive body contouring system
Newest and most exciting Multi-application platform Dedicated elo_s platform with Affordable and versatile Revolutionary cellulite reduction
innovation in energy-based featuring the full range of elo_s laser and radio frequency product and body contouring system
facial rejuvenation technology capabilities technology featuring elo_s light and radio Synergistic use of elo_s technology
Get more with less - High Versatile, customizable and Treat the widest range of hair frequency technology combined with vacuum and
intensity dermal impact upgradable to suit your colors and skin types, choose Customizable and upgradable- massage
with less epidermal ablation practice needs with 11 different from 6 applicators six applicators allow you Consistent, reproducible and
provides the highest possible applicators Faster and safer than any to expand your aesthetic visible results
dermal response without Includes triniti™, a total diode hair removal system offerings at your pace Leading non-invasive, effective and
increasing the downtime of nonablative Meet patient demand; fast, safe procedure with no downtime
non-ablative facial rejuvenation approach easy to use and effective color
fractional treatments featuring 3 treatments in one correction and skin tightening
Treat skin texture, laxity treatment session for color
scarring without skin color correction, skin laxity and
limitations wrinkles

35. PRODUCT BROCHURE
ePrime ™
eLight
Energy-Based Complete
Dermal Volumizer ™ Facial
Aesthetic
Science. Results.Trust.
Solution Science. Results.Trust.

37. BUNNERS

38. EXIBITION
AAD 2011 – New Orleans, US
Exhibitions
Exhibitions
EADV 2010 - Gothenburg, Sweden IMCAS 2011 - Paris, France

43. Thank
You!
Branding by