Starbucks Coffee Company is a leading specialty coffee retailer that was established in 1971 in Seattle, Washington. It is famous for its high-quality fresh-roasted coffee beans. Starbucks has over 9,000 stores worldwide and offers a range of beverages, pastries, coffee beans, and merchandise. The company focuses on building a business with strong values and principles, such as opposing franchising to maintain quality control and culture. Key drivers of Starbucks' past and future success include being the first to introduce Italian-style coffee houses to the US market, organic growth, and continually innovating and expanding its brand.