An Anti Discrimination Campaign to change our mindset and perspective about Diversity. DIVERSITY IS A GIFT OF LIFE ! OUR DIFFERENCES, MAKE US STRONG ! WE LOVE DIFFERENCES ! Let's do it together !! Salam Together We Can

1. Presented By
Tony
Binus University – Management & Industrial Engineering
Anti – Discrimination Campaign
SAY NOTO DISCRIMINATION

2. PROJECT BACKGROUND
INDONESIA IS THE 5TH REFUSE NEIGHBORS
WITH THE DIFFERENT RACES
15 – 80 % PEOPLE INDONESIA FEEL NOT
COMFORTABLELIVE WITH DIFFERENT IDENTITY
1998 – 2012. 2,398CASES OF VIOLENCE AND
DISCRIMINATION THAT OCCURRED IN
INDONESIA.
DISCRIMINATION RELIGOUS
IMPACT
MALUKU CONFLICT, 8.000 – 9.000 PEOPLE DEAD
29.000 HOUSES, 45 MOSQUES, 47 CHURCHES, 710 SHOPS, 38
GOVERNMENT BUILDINGS AND 4 BANKS WERE DISTROYED
DISCRIMINATION ETHNIC
DAYAK AND MADURA CONFLICT, 469 PEOPLE
DEAD, 108.000 PEOPLE EVACUATE
JAKARTA CONFLICT, 1.217 PEOPLE DEAD, 85 PEOPLE
RAPED, 70.000 PEOPLE EVACUATE, LOSS IDR 2,5 TRILLION
Source: hiburan.metronews.com /read/2013/05/17/154496/Survei-Indonesia-Termasuk-Negara-Paling-Rasis-di-Dunia
Source: Research from Yayasan Denny JA and LSI Community, October 2012
Source:
http://internasional.kompas.com/read/2012/12/23/15154962/Lima.Kasus.Diskriminasi.Terburuk.Pascareformasi
Source:
http://internasional.kompas.com/read/2012/12/23/15154962/Lima.Kasus.Diskriminasi.Terburuk.Pascareformasi

3. TYPE OF NEIGHBORS
LOW EDUCATION
(BELOW SENIOR HIGH
SCHOOL)
HIGH EDUCATION
(UNIVERSITY)
Different Religious 67.80% 32.20%
Syiah 61.20% 38.80%
Ahmadiyah 63.10% 36.90%
Homo seks 65.10% 34.90%
TYPE OF NEIGHBORS 0 - 2 MILLION > 2 MILLION
Different Religious 63.40% 36.60%
Syiah 57.80% 42.20%
Ahmadiyah 61.20% 38.80%
Homo seks 59.10% 40.90%
60%20%
15%
5%
Data Violence in Indonesia
Religious Etnis Gender violence sexual orientation
PROJECT BACKGROUND
Source:
http://internasional.kompas.com/read/2012/12/23/15154962/Lima.Kasus.Diskriminasi.Terburuk.Pascareformasi Source: Research from Yayasan Denny JA and LSI Community, October 2012
Source: Research from Yayasan Denny JA and LSI Community, October 2012

4. Discrimination is treatment or consideration of, or making a distinction in favor of or against,
a person or thing based on the group, class, or category to which that person or thing
belongs rather than on individual merit.
Sears, Freedman & Peplau
63.4 % People have salary range 0 – 2
million per month did not Accept live with
different Religious, and Ethnic
Concern for Education especially
JUNIOR HIGH SCHOOL, AND
SENIOR HIGH SCHOOL School
67.8 % People have low
education did not Accept live with
different Religious, and Ethnic

5. WHY DISCRIMINATION
Personality Parents
Education
& Status
Groups
Media
Communic
ation

6. OVERVIEW CAMPAIGN
PROJECT SCOPE
LIMIT FOR JUNIOR HIGH SCHOOL, AND
SENIOR HIGH SCHOOL ABOUT
DISCRIMINATION
LIMIT FOR ASPECT ETHNIC, AND
RELIGIOUS DISCRIMINATION
EXCUTED AT 3 JUNIOR HIGH SCHOOL, AND
SENIOR HIGH SCHOOL IN JAKARTA
REGION
ACTIVITIES OBJECTIVES
RUN FOR DIVERSITY
FESTIVAL DIVERSITY
DIVERSITY GOES TO SCHOOL
#SAY NO TO DISCRIMINATION
MINIMIZE NUMBER OF
DISCRIMINATION CASE IN SCHOOL
TEACHER, PARENTS BECOME A ROLE
MODEL FOR STUDENTS
EDUCATED FOR STUDENTS, PARENTS,
TEACHERS ABOUT THE DISCRIMINATION
INCREASE AWARENESS OF STUDENTS
ABOUT DIFFERENCES AND DIVERSITY IS
A GIFT OF LIFE, DIFFERENCES MAKE US
STRONG, AND WE LOVE DIFFERENCES
CONCEPT

7. KEY MESSAGE
DIVERSITY IS A
GIFT OF LIFE
OUR DIFFERENCES
MAKE US STRONG
WE LOVE DIFFERENCES
JUNIOR HIGH SCHOOL, AND SENIOR HIGH SCHOOL IS THE HOPE OF THE NATION

8. TARGET AUDIENCE
STUDENT’S PARENTS
SCHOOL TEACHER AND FACULTY
MEMBER
JUNIOR HIGH SCHOOL, SENIOR HIGH
SCHOOL STUDENTS
INTERNET USER

9. DIVERSITY GOES
TO SCHOOL
WHAT
WHAT IS DISCRIMINATION
HOW TO BECOME AN NON DISCRIMINATION PERSON
WHAT IS THE WORSE IMPACT OF DISCRIMINATION
HOW DISCRIMINATION TO FAILED YOUR LIFE
HOW TO IMPLEMENT ANTI DISCRIMINATION IN YOU DAILY ACTIVITY
TELL THEM THE FACT OF DISCRMINATION
GIVE THE NEW PERSPECTIVE ABOUT DIVERSITY
HOW TO FACE THE DISCRIMINATION AT YOUR SCHOOL
WHAT IS THE ROLE OF PARENTS TO FIX ANTI DISCRIMINATION
WHAT IS THE ROLE OF TEACHERS TO FIX ANTI DISCRIMINATION
HOW TO CREATE AN HEALTHY ENVIRONMENT WITHOUT DISCRIMINATION
HOW DISCRIMINATION INFLUENE THE FUTURE OF YOUR CHILDREN
PARENTS NEED TO BE MORE ATTENTITIVE WITH THEIR CHILDREN
SESSION
FOR
STUDENTS
SESSION FOR
PARENTS AND
TEACHERS
GIVE THEM THE REAL DRAMA ABOUT VIDEO DISCRIMINATION
TELL THE STORY OF DISCRIMINATION IN INDONESIA
WHY?
MOST PEOPLE IN INDONESIA STILL
STUDY AT JUNIOR HIGH SCHOOL AND
SENIOR HIGH SCHOOL
BASED ON ANAYSIS, PEOPLE HAVE
LOW EDUCATION DO NOT HOW TO
AVOID DISCRIMINATION AND DO NOT
KNOW THE MEANING OF DIVERSITY
IS A GIFT OF LIFE
CHILDREN WILL BE THE NEW
GENERATION OF INDONESIA
THEY ARE CHANGE AGENT
WE LOVE DIFFERENCES
DIFFERENES MAKE US STRONG
DIVERSITY IS A GIFT OF LIFEKEY POINTS
Partner with:
Speaker: Governor Jakarta, etc.
1
Source: BPS

10. RUN FOR DIVERSITY
WHY?
IT IS THE TREND FOR CHILDREN
AND YOUTH
RUNNING CAN MAKE US KNOW
PEOPLE BETTER
JAKARTA IS OFTEN TRAFFIC
RUNNING IS HEALTHY
IDR 70.000
RESULT
RECOGNIZE DIFFERENTS PEOPLS LIVE IN OUR ENVIRONMENT
INCREASING AWARENESS OF SAY NO TO DISCRIMINATION
KNOWING THE MEANING OF DIFFERENCES MAKE US STRONG
UNDERSTAND THAT DISCRIMNATION IS A BAD THING
CONCEPT
RUN TOGETHER WITH PEOPLE FROM
DIFFERENT BACKGROUND, RACES,
ETHNIC, RELIGIOUS, AND GENDER
IN TECHNICAL MEETING OF RUN FOR
DIVERSITY, COMMITTEE WILL GIVE THE
EDUCATION ABOUT THE IMPORTANT
OF DIVERSITY
COMMITTEE WILL GIVE THE COLORFUL
T-SHIRT FOR PARTICIPANT
TAKING FUNDS FROM PARTICIPANT
AND DISTRIBUTE TO THAT CAN NOT
AFFORD IN INDONESIA
PROVIDE PHOTO BOOTH, AND EVERY
PHOTO WILL SHARE IN SOCIAL MEDIA
WITH HASHTAG
#SAYNOTODISCRIMINATION
TARGET PARTICIPANT
WHAT
STUDENTS
JUNIOR HIGH SCHOOL, SENIOR HIGH SCHOOL
PARENTS STUDENT
TEACHER AND FACULTY MEMBER
INTERNET USER
2
INVITE YOUTH INDONESIA BECOME
VOLUNTEER

11. 3
F
E
S
T
I
V
A
L
D I V E R S I T Y
WHY? WHAT
INVITE MANY CULTURES IN
INDONESIA TO OPEN BAZAAR AT
FESTIVAL DIVERSITY
Noken from Papua, Angklung, Batik, etc
FESTIVAL HELD AT GELORA BUNG
KARNO, SO PARTICIPANT RUNNER CAN
VISIT
EVERY STAND WILL GIVE PARTICIPANT
ONE STICKER, THE STICKER WILL GIVE
YOU THE BENEFIT
DVD about Discrimination
PHOTO WITH STAND AND UPLOAD IN
SOCIAL MEDIA WITH HASHTAG
#SAYNOTODISRIMINATION
TO GIVE PEOPLE TO RECOGNIZE CULTURE
INDONESIA
TO GIVE PEOPLE TO KNOW DIVERSITY
TO SHOW THAT THE POWER OF
DIVERSITY
RESULT
RECOGNIZE CULTURE OF EVERY ETHNIC
INCREASING AWARENESS OF DIVERSITY
ADDED KNOWLEDGE ABOUT CULTURE

12. #SAY NO TO
DISCRIMINATION
4
Real Story
Discrimination Experience in the past
Emotional Appeal Knowledge
Share the story in Media:
What you expected in the future?
How you survived Discrimination?
www.facebook.com/Saynotodiscrimination
With HASTAG
#SAYNoToDISCRIMINATION
www.twitter.com/saynotodiscrimination Committee@saynotodiscrimination.com www.saynotodiscrimiination.com

13. Project Manager
Vice Project Manager
Operational
Vice Project Manager
Marketing
Vice Project Manager
Technology
Logistic
Event
Design &
Documentation
Public Relation &
Publication
Website
STRUCTURE
ORGANIZATION
Sponsorship
Volunteer

14. BUDGET: IDR 437,250,000
BUDGET
NO TRANSACTION INFORMATION DIVITION
PLANNING
QTY SUB TOTAL TOTAL
1 Poster (A4) PR & Publication 100 IDR 5,000 IDR 500,000
2 FLYER (A5) PR & Publication 200 IDR 2,000 IDR 400,000
3 X - Banner PR & Publication 4 IDR 100,000 IDR 400,000
4 Snack Event 10000 IDR 5,000 IDR 50,000,000
5 Aqua Cup (48 pcs) Event 200 IDR 18,000 IDR 3,600,000
6 T-shirt Design & Documentation 10000 IDR 30,000 IDR 300,000,000
7 Website Technology 1 IDR 100,000 IDR 100,000
8 Rent Place Logistic 1 IDR 75,000,000 IDR 75,000,000
9 Snack for Students Event 1200 IDR 5,000 IDR 6,000,000
10 Consumption for Speakers Event 25 IDR 10,000 IDR 250,000
11 Miscellaneous expense Event 1 IDR 1,000,000 IDR 1,000,000

15. TIMELINE
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER
DIVERSITY GOES TO SCHOOL
RUN FOR DIVERSITY DIVERSITY FESTIVAL
#SAY NO TO DISCRIMINATION CAMPAIGN
EVALUATION
3 Junior High School, 3 Senior High School
30 Stand Bazaar about Culture10.000 participant
7.000 participant

16. CONCLUSION
PROBLEMS
67.8 % PEOPLE HAVE LOW EDUCATION DID NOT ACCEPT LIVE
WITH DIFFERENT RELIGIOUS, AND ETHNIC
63.4 % PEOPLE HAVE SALARY RANGE 0 – 2 MILLION PER MONTH
DID NOT ACCEPT LIVE WITH DIFFERENT RELIGIOUS, AND ETHNIC
OBJECTIVES
MINIMIZE NUMBER OF DISCRIMINATION CASE IN SCHOOL
TEACHER, PARENTS BECOME A ROLE MODEL FOR STUDENTS
EDUCATED FOR STUDENTS, PARENTS, TEACHERS ABOUT THE
DISCRIMINATIONINCREASE AWARENESS OF STUDENTS ABOUT DIFFERENCES AND
DIVERSITY IS A GIFT OF LIFE, DIFFERENCES MAKE US STRONG, AND
WE LOVE DIFFERENCES CONCEPT
STRATEGY
DIVERSITY GOES TO CAMPUS RUN FOR DIVERSITY FESTIVAL DIVERSITY #SAY NO TO DISCRIMINATION

17. No one is born hating another person because of the color of his skin, or his background, or his
religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love
comes more naturally to the human heart than its opposite .
- NELSON MANDELA -

18. Education is the most powerful weapon which you can use to change the world
- NELSON MANDELA -

19. THANK YOU
TONY
Anti – Discrimination Campaign
THE RECRUIT 2015 – 2ND ROUND – MAVERICK INDONESIA