GMAC data show high interest in non-MBA master's in business among prospective students in Taiwan.

1. WHOINTAIWANISHEADINGTOBUSINESSSCHOOL?
79% of Taiwan residents prefer to study in the US, 14% in Europe, and 7% in
Asia/Pacific Islands. A total of 93% are considering international programs
and 6% are considering local programs.
WHO
WHAT
WHY
HOW
Sources: © 2014, Graduate Management Admission Council. Sources: Graduate Management
Admission Council. GMAT exams taken between July 1, 2011-June 30, 2013; mba.com Prospective
Students Survey of 251 candidates living in Taiwan considering graduate management business
school in 2012-2013. For more, see mba.com or gmac.com
*Respondents could choose more than one answer
CONSULTING
Current Industry Intended Industry*
ENERGY/UTILITIES
FINANCE/ACCOUNTING
HEALTHCARE
TECHNOLOGY
MANUFACTURING
GOV/NON-PROFIT
PRODUCTS&SERVICES28%
7%
9%
8%
0%
9%
20%
14%
38%
9%
9%
7%
3%
34%
26%
15%
6,423
TopSpecificProgramsConsidered*
59%
50% 44% 7%
Taiwan residents
took the GMAT exam
Under 25 31 & OlderBetween 25 & 30
Female Male
70%
68%
of prospective business
school students are
considering MBA programs
are considering specialized
master’s degrees in business*
Other
Grants
Loans
PersonalEarnings/Savings
Spouse/PartnerEarnings
EmployerSupport
ParentalSupport
2%
12%
2%
47%
1%
14%
22%
Top 5
66% 62% 62% 58% 57%
2. International Employment
1. Salary Potential
4. Develop Business Skills
3. Increase Job Opportunities
5. Challenging Work
Reasons why
Taiwan residents
are considering
business school*
ExpectedFinancingMix
tocover100%ofeducationalcosts
M. MARKETING
M. FINANCE
M. INT’LMANAGEMENT
FULL-TIME1YEARMBA
FULL-TIME2YEARMBA
49% 45% 34% 32% 31%
41%