1. 1
1
Jeroen
van
Velzen
The
Sound
of
Data

2. Mobile
Travel
(R)Evolu8on
MOBILE
TRAVEL
MADE EASY _

3. Customers
in
Travel

4. Last
weeks
news

7. EOY
2010
-­‐>
35%
EOY
2014
-­‐>
94%

8. SAckyness

9. There’s
an
App
for
that!

10. Last
week
News
II

11. Let’s
build
an
App!

12. Let’s
build
an
App?
Flight
No*fica*on
CouponsWeather
Info
eTicket
Social
Tools
Mobile
Boarding
Bookings Last
Minute
Loca*on
Based
Tips
Trip
Planner

13. The
only
way
to
interact
with
your
customer
while
he’s
enjoying
your
product
(i.e.
traveling)
is
using
a
mobile
device.

14. PracAcal
Value

15. PracAcal
Value

16. The
(perceived)
prac8cal
value
of
your
service
is
the
alibi
to
engage
in
a
mobile
relaAonship

17. Brand
Trust
Innova*on
Prac*cal
Value
Rela*onship
Make
it
personal

18. Personal
PracAcal
Value

19. Less
is
more!

20. Extreme
intuiAon!

21. Extreme
intuiAon!

22. Remove
travel
stress
factors

23. Remove
Stress
?!

24. Remove
Stress
?!

25. Remove
Stress
?!

26. Use
all
the
context
you
can
think
of

27. If
you
are
able
to
build
the
right
mobile
rela8onship
sales
will
be
perceived
as
a
service

28. Sales
as
a
Service

29. Contextual
|
Personal
|
Relevant

30. Mobile
Transac*ons
Last
Minute
Insurance
Upgrades
Rebookings
Loca*on
Based
Events
&
Tours
Hotels
Restaurants
Transport
Related
Taxi
&
Transit
Car
rental
Public
Transport

31. Remember:
It’s
not
about
the
app
Informa*e
SMS
Messaging
Mobile
Internet
Transac*e Internet
App
Apps
Rela*e
email
Push
Mobile
internet

32. Jeroen
van
Velzen
TWITTER:
@jeve
MOBILE:
+316
13
13
17
17
MAIL:
jeroen.vanvelzen@sod.nl
MOBILE
TRAVEL
MADE EASY _

33. 33
411
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