1. Launching Oct 24 2012
www.kadi.co.ke
www.facebook.com/kadigame

2. Team @ Sprout
Trevor Senior Developer - WhereIs (www.whereis.com)
Kimenye Sprout Consulting - NEC, Telefonica
Integration Architect
(CEO & Lead (www.aplicateca.es)
Software Maker) * Trevor Kimenye
Sprout Consulting
Charles
* Charles Gichuki Director - Squad Digital
Creative
Gichuki Art Director - Ogilvy Africa
(Co-founder who (www.behance.net/chaos_)
Draws Boxes)
Director - Girl Geek
Victor Miclovich Co-Founder - The Kuyu Project
(Developer) (www.thekuyuproject.wikispaces.com)
Top 20 list of EA Techies to Watch

3. The Game
• KADI is a Social card game based on a version of Poker played
Sprout Consulting
in Kenya (KADI! is a the Swahili word for card).
• Similar to UNO / Switch / Crazy 8 shedding game but socially
* Trevor Kimenye
relevant to Kenya and the larger East African Community.
Sprout Consulting
* Charles Gichuki
• Object of the game is to lose all your cards first.
• Before your last turn, you must say the word KADI!
• Playable online and later on mobile phones it will be Kenya’s
first Major Multiplayer Social Game.

4. The Game
Sprout Consulting
* Trevor Kimenye
Sprout Consulting
* Charles Gichuki
Played among friends Online Version Max 4 Players
• Single player prototype available at http://pokkah.herokuapp.com
• Multiplayer online version launch on October 24th 2012.

5. The Platform
• East Africa lacks adequate monetization avenues for games
Sprout Consulting
and entertainment.
• Low average CPC: $ 0.30
* Trevor Kimenye
Sprout Consulting
• Low average CPM: $ 0.04Charles Gichuki
*
• Price sensitivity needs to be overcome
• We seek to match our expertise in Advertising, Telco Billing
and Content creation to create an ecosystem that works for
creating revenue from digital content.

6. How?
Develop alternative billing options (e.g Carrier Carrier Billing
Paywall Sprout Consulting
billing, MPESA) & Wallet
Barriers
* Trevor Kimenye
Sprout Consulting
Focus on increasing ARPU by improved targeting
* Charles Gichuki Targeted &
Low CPM /
instead of using Blind AD networks Interactive
CPC
Advertising
Provide other means for consumers to participate Social
Price
by giving credits for social activity. Currency &
Sensitivity
Increasing the consumers incentives through prizes Prizes

7. Game Economy
• Access to the Game is via ‘credits’.
Sprout Consulting
• At launch each player gets 50 credits.
* Trevor Kimenye
• Each game consumes 5 credits - which are pooled into a POT which the
winner gets. Sprout Consulting
•
* Charles Gichuki
When a player runs out of credits they can get additional credits
through:
• Social Activities: Inviting Friends (50 credits / friend), Interacting with
advertiser brands (Like a sponsor page - 50 credits)
• Purchasing VIA Premium SMS / Mobile Money Wallet

8. Game Economy
Sprout Consulting
* Trevor Kimenye
• Players can win real world prizes from sponsors on the
Sprout Consulting
platform (e.g Airtime for their phones).
* Charles Gichuki
• With a betting licence, we can offer cash prizes.

9. Advertisers
• Recruit Advertisers that users can interact with in-game.
Sprout Consulting
* Trevor Kimenye
Sprout Consulting
• Drive Traffic to their social media channels by providing users’ with
* Charles Gichuki
incentives to engage them.
• Advertisers can sponsor tournaments which will require users to obtain
virtual representations of their goods:
• e.g. Virtual coke bottle tops as poker chips in a Coke Sponsored
tournament

10. Target?
• Sprout Consulting
16-40 years old, internet connected population
* Trevor Kimenye
• 1.5M Facebook users Sprout Consulting
in Kenya alone.
• Large Kenyan Diaspora market - 3Million or roughly 9%
* Charles Gichuki
of the country’s population with a majority under 40.
• 11M Mobile users in Kenya (Targeting Urban areas alone
and within the age demographic)

11. Revenue?
• Global Online Poker valued at $5 billion.
Sprout Consulting
• Sale of Game Credits* Trevor Kimenye
Sprout Consulting
• Partner Advertising / Promotional Campaigns
* Charles Gichuki
• Revenue share from other game / content developers
who want to use our gaming platform
• Betting

12. What next?
Sprout Consulting
• “Tell us how you play KADI!” Social Media Campaign
* Trevor Kimenye
• Online BETA October 2012 Consulting
Sprout
• Mobile Version early 2013
* Charles Gichuki
• Open up platform to other game / content developers in
2012

13. •
SproutPlease join our Mailing List
Consulting
* Trevor Kimenye
http://kadi.co.ke
Sprout Consulting
•
* CharlesLike us on Facebook!
Gichuki
http://www.facebook.com/
kadigame
• Follow us on Twitter