20. As a designer…
• You feel your design solution is right for the
product
• You know users more than others
• You feel delivering a good design is your
mission
• The reason why I can’t deliver a good design
is that my team doesn’t support me
• My boss doesn’t know UX design at all
28. design as one
DIAMOND
USERS
What/Why
Open/close
Hypothesis
Opinion/Facts
Empathy
Valida3on
ASK
LISTEN
Context/meaning
Rapport
CRITICAL THINK
Trustworthiness
29. LEAD
USERS
ASK
LISTEN
• Be a Facilitator
• Lead the process, not results
• Plan for the design agenda and
activity
• Synergy everyone’s insights
• Open to the answer and let the
team learn from the failure
CRITICAL THINK
Trustworthiness
30.
31.
32.
33. No Perfect World
From http://www.financefox.ca/wp-‐content/uploads/2011/08/
Fotolia_18038694_Subscription_XXL.jpg