SlideShare une entreprise Scribd logo
1  sur  14
Télécharger pour lire hors ligne
the robots
are winning
The Rise of
Marketing Automation
Marketing automation isn’t
the new kid on the block
anymore
In fact, according to VentureBeat, 50% of
companies that use marketing automation
have adopted more than one software
Some are even using three or more tools!
But who uses what?
Which tools are the most popular?
It is considered the most
user-friendly tool
22.1 % of companies use Marketo
SAS is seen as both
very user-friendly and lexible
3.9 %
of companies use it
f
Act-On is most often chosen
by non-tech SMBs
2.2 %
of companies have
adopted it
The most popular
automation software is…⋯
27.1 %
of companies prefer it
It is considered “the best
all-around software”
What does the future hold
for marketing automation?
Revenues for B2B marketing automation systems
increased 50% and reached $750 million in 2013.
Revenue in the marketing automation industry
is predicted to grow by 60% in 2014.
WANT TO GET MORE FROM YOUR
MARKETING AUTOMATION TOOL?
Find out how to use Uberflip
with HubSpot, Marketo or Eloqua!
TEST DRIVE UBERFLIP

Contenu connexe

Plus de Uberflip

Plus de Uberflip (20)

Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Building a Customer Experience That Converts - Four Pillars to Creating a Win...
Building a Customer Experience That Converts - Four Pillars to Creating a Win...
 
How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...How to Build and Distribute Personalized Content Experiences for ABM and Even...
How to Build and Distribute Personalized Content Experiences for ABM and Even...
 
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation Experiences
 
How B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content ExperiencesHow B2B Marketers are Personalizing ABM Content Experiences
How B2B Marketers are Personalizing ABM Content Experiences
 
The New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at ScaleThe New 5-Step Playbook for Personalizing Content Experiences at Scale
The New 5-Step Playbook for Personalizing Content Experiences at Scale
 
Creating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABMCreating Harmony Between Demand Generation and ABM
Creating Harmony Between Demand Generation and ABM
 
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & SigstrSupercharge Your Content and ABM Strategies with Uberflip & Sigstr
Supercharge Your Content and ABM Strategies with Uberflip & Sigstr
 
How to Personalize Content Experiences at Scale
How to Personalize Content Experiences at ScaleHow to Personalize Content Experiences at Scale
How to Personalize Content Experiences at Scale
 
Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...Customizing the Content Experience: Five Data Science Insights That Will Impr...
Customizing the Content Experience: Five Data Science Insights That Will Impr...
 
Convert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content SlideshareConvert Your ABM Target Accounts with Personalized Content Slideshare
Convert Your ABM Target Accounts with Personalized Content Slideshare
 
Fire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at ScaleFire Up Your ABM Programs With Personalized Video Content at Scale
Fire Up Your ABM Programs With Personalized Video Content at Scale
 
Re-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content ExperiencesRe-Engage the Dead With Killer Content Experiences
Re-Engage the Dead With Killer Content Experiences
 
Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...Mastering the Content Experience: Five Data Science Insights That Will Improv...
Mastering the Content Experience: Five Data Science Insights That Will Improv...
 
Persuading Prospects Through Personalization
Persuading Prospects Through PersonalizationPersuading Prospects Through Personalization
Persuading Prospects Through Personalization
 
5 Ways to Personalize Your ABM Content Strategy at Scale
5 Ways to Personalize Your ABM Content Strategy at Scale5 Ways to Personalize Your ABM Content Strategy at Scale
5 Ways to Personalize Your ABM Content Strategy at Scale
 
The New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at ScaleThe New Playbook for Personalizing Content Experiences at Scale
The New Playbook for Personalizing Content Experiences at Scale
 
8 Data Science Insights to Boost Content Engagement and Drive Conversions
8 Data Science Insights to Boost Content Engagement and Drive Conversions8 Data Science Insights to Boost Content Engagement and Drive Conversions
8 Data Science Insights to Boost Content Engagement and Drive Conversions
 
Persuading Prospects Through Personalization
Persuading Prospects Through Personalization Persuading Prospects Through Personalization
Persuading Prospects Through Personalization
 
Persuading Prospects Through Personalization
Persuading Prospects Through PersonalizationPersuading Prospects Through Personalization
Persuading Prospects Through Personalization
 

Dernier

The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Dernier (20)

The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 

The Robots Are Winning: The Rise Of Marketing Automation