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Ubisoft Readies Assassin's Creed Brotherhoos for Unprecedented Worldwide Launch in November
1. UBISOFTยฎ READIES ASSASSINโS CREEDยฎ
BROTHERHOOD FOR UNPRECEDENTED
WORLDWIDE LAUNCH IN NOVEMBER
Blockbuster Video Game Demolishes Ubisoftโs Pre-Order
Records
MONTREAL, Canada โ October 18, 2010 โ Today Ubisoft announced that Assassinโs
Creed Brotherhood, launching November 16 in North America and November 18 in
Europe, Middle East and Asia for the Microsoft Xbox 360ยฎ video game and entertainment
system and the Sony PlayStationยฎ3 computer entertainment system has surpassed all
other Ubisoft video game releases in worldwide pre-orders. The marketing campaign for
Assassinโs Creed Brotherhood is also one of the biggest marketing investments in
Ubisoftโs history.
The buzz for Assassinโs Creed Brotherhood remains high and continues to grow as the
marketing, promotions and public relations campaigns progress to culminate in a
worldwide television and online advertising effort that extends far beyond the gameโs
launch date. In addition, Ubisoftโs retail partners will host an unprecedented amount of
midnight store openings in locations across the globe.
โAssassinโs Creed Brotherhood is being heralded by the press as a single and multiplayer
experience unlike any other,โ said Olivier Ernst, senior managing director, Ubisoft
Canada. โAs evidenced by the record number of pre-orders and the success of the
multiplayer beta, consumers canโt wait to get their hands on Assassinโs Creed
Brotherhood, and weโre looking forward to delivering them an experience theyโll never
forget.โ
In Assassinโs Creed Brotherhood, players live and breathe as Ezio, a legendary Master
Assassin, to experience more than 15 hours of single player game play set in the
2. teeming, unpredictable city of Renaissance Rome. For the first time, multiplayer is
coming to the Assassinโs Creedยฎ franchise, allowing players to choose from a wide
range of unique characters, each with their own signature weapons and assassination
techniques.
Following two title releases, Ubisoftโs Assassinโs Creed franchise has sold more than 19
million units worldwide, and the success of Assassinโs Creed extends beyond video
games. Fans passionate about the Assassinโs Creed brand can enjoy original stories and
dive further into the brand through novels, comics, an animated story, an art book,
apparel, figurines and a new game on Facebookยฎ platform.
Assassinโs Creed Brotherhood will be available on Windows PC in early 2011. For more
information on Assassinโs Creed Brotherhood, please visit: www.assassinscreed.com. To
play the new Assassinโs Creed Project Legacy game on Facebookยฎ platform, please visit:
http://apps.facebook.com/projectlegacy/
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has
grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in
26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-
quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of โฌ
871 million. To learn more, please visit www.ubisoftgroup.com.
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