Here are seven tips that will help you succeed in the translation industry and become the preferred translation service provider.

1. Seven Success Secrets Of Excelling
In The Translation Industry

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Overview Of The Translation Industry
 The translation industry is moving at a fast pace.
The U.S. Bureau of Statistics states that the
translation industry will grow by 42% by the year
2020.
 Furthermore, according to the IBIS World report, this industry is
envisioning to reach a turnover of $37 billion by the year 2018. The
primary reason for this being the rapid globalization of trade and
commerce.
 Considering that over 6,000 different languages are being used
worldwide, the translation industry is expected to grow rapidly with
global markets.

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Global Knowledge
 The translation industry houses translation
experts who are the connoisseurs of
language.
 However, to be a game changer and a
leader in the translation industry, one
needs to be aware of the secrets for being
successful in this growing industry.
Read on to be in sync with these secrets.

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Secret 1: Industry Awareness (1/2)
 Translation Industry Market Share: It is significant to be aware of
the total market share of the translation industry as there has been
an increasing demand for professional translation services in the
industry.
 Know your Customer: The translation industry offers multivariate
opportunities to grow and achieve success. However, each business
owner should be aware of the customized needs of their customers
keeping in mind their socio-cultural preferences to engage the
consumer for a long time and create a dedicated loyalist-consumer
base.

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Secret 1: Industry Awareness (2/2)
 Special Services for Special Customers: According to the types and
requirements of customers, having a well-defined strategy is
important for success. For example, your strategy will vary if you
wish to cater to only B2B clients or B2C clients as well. Similarly,
needs of the customers in the academic field will be different than
those in the nonacademic field.

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Secret 2: Translation Tools
 Two types of translation tools are available to the translation
experts worldwide:
 Computer-aided tools
 Self-aided tools
 Computer-aided tools: These include Google Translate, Computer-
assisted translation (CAT) tools, TRADOS, and several free websites
that offer machine translations.
 Self-aided tools: These include bilingual dictionaries, encyclopedias,
and dictionaries of idioms and jargonisms.
It is important to understand that every good translation output requires
human intervention and cannot stand solely on machine translation.

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Secret 3: Innovative Services
 Customized Services: The world is a global
village where no consumer thinks or
desires services identical to another.
 Therefore, the key to successful
translation services is to create innovative
and customized services for consumers
worldwide.
 For example, depending on the level of intervention required in a
translation document, you can choose how many stake holders
should be involved, whether a translator, translator–translation
checker duo, or translator–translation checker–target language
expert trio should be involved.

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Secret 4: Defined USP: Competitive Prices
 To create a loyal customer base and be
the preferred translation service provider
every time, it is important for any
company to be competitive in pricing
while maintaining the quality of the
offered service. To do this, it is imperative
to understand the target market,
competitors, and price points. Also, it is important to come up with
innovative techniques to distinguish your services from those offered
by others.
 You cannot forget that many other translation companies offer the
same service, so your prices have to be competitive, unless you have
a very strong and unique USP that can command a premium.

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Secret 5 : Strong After Sales Support
 One of the important steps in succeeding in the translation industry is
to offer strong after-sales support when
• an existing consumer approaches you with a grievance or
• a new consumer approaches you with a grievance.

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Secret 6 : Quality Translation Output
The translation output that you offer is of utmost importance.
To ensure that your translation services fall in your consumer base’s
most preferred list, try and stick to the following:
 While translating, ensure that the central idea is translated well
from the source language to the target language.
 Check with the client whether the ideal translation output should
be literal, true to the original text, or paraphrased; hence, convey
the meaning while focusing on target language fluency.
 Reread the final translation output from a third person perspective
to gauge it from the readers’ perspective.
This is the most crucial secret without which your chances of 100%
success will be significantly diminished.

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Secret 7 : Comprehensive Approach
Last but not the least, it is most important to be aware of the latest
technologies that are constantly evolving to enhance the service
quality output within the purview of the field of translation.

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Last Word
The key to success in the translation industry is to follow these simple
yet important seven secrets.
You can add your own business-specific secrets to the list, but following
these seven tips will help you achieve a smooth and controlled
experience in the dynamic translation industry.

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THANK YOU
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