1) Email marketing builds long-term customer relationships through 1-to-1 engagement by getting to know individual customers, sending personalized content, and responding to customer behaviors. 2) The document outlines five essentials for an email marketing program: profiling customers, sending personalized newsletters and offers, event-based promotions, acquisition and win-back campaigns, and a loyalty program. 3) The company discussed has successfully run thousands of email campaigns for major clients in India, increasing revenue, activating dormant customers, and achieving high open and response rates.

1. Email Direct Loyalty Going 1-to-1 builds long term customer relationships.

2. The “connected” brand universe

3. Drop the megaphone. Humanize your brand. Speak Listen Respond

4. Prepare to woo your consumer with 5 essentials

5. Getting to know your consumer.

6. Profile Personalization Monthly newsletter with: Personalized imagery Topical theme Dynamic updated content Offer Personalization Creative Personalization

7. Event based promotions Acquisition Win back 1-to-1 Engagement Backbone Behavior based Triggered Response Loyalty Program Activation & Migration

8. We pioneered ‘Customer Love’ in India, with email marketing campaigns for Citibank back in 2001. Urja is India's No. 1 Email Marketing Firm. We have successfully managed thousands of email campaigns and deployed hundreds of millions of emails. Our complete email marketing services have transformed the Email Marketing Programs of leading retailers and banks. India’s Largest Departmental Store Chain India’s Largest Coalition Loyalty Program Increased revenue per customerby 35%. Activated dormant customers, who contributed to 30% of new transactions. Built a deep 1-to-1 engagement platform for monthly offers and news, opened and clicked by 50%customers. Run multiwave campaigns to highly segmented customer groups –- with open rates averaging more than 30%! NYSE: C 3rd Largest Pvt Indian bank NYSE: ICN Generatedover Rs.100 crore in new deposits within 45days. Boosted online bill payments by 125%. Increased overall online transactions by 25%. Achieved ROI of nearly 1000% with every 1 in 3customer s responding to our campaign for switching to eStatements in 45 days

9. And finally: Having a long term relationship is a Process like dating. It’s not a one-off event. It must be built and managed to produce results over the long haul. “Dating is a process. So is losing weight, being a public company and building a brand. On the other hand, putting up a trade show booth is an event. So are going public and having surgery. Events are easier to manage, pay for and get excited about. Processes build results for the long haul.” Seth Godin on December 10, 2009