Presentation at the 43rd Annual USG Computing Conference @ Rock Eagle October 2014

1. Tweet, Like, Share:
Promoting Your IT
Organization with Social
Media
Presented by:
Valora M. Richardson, Ph.D.
Instructional Technology Coordinator, Georgia Perimeter College

2. • video clip of

3. Our Dilemma
• Point and Click
• Pedagogy
• Increase the use of our resources
• Handouts
• Webinars
• F2F Sessions
• Videos

4. How do you inform YOUR campus
of your work in a Digital Age?

5. What is Social Media?
Forms of electronic communication through which
users create online communities to share information,
ideas, personal messages, and other content.

6. Develop A Plan
• Establish Goals and Objectives
• Identify Your Target Audience
• Determine Your Messaging/Brand
• Determine what tools and tactics

7. Identify Your Target
Audience
Who do you need to connect with to help you meet
these goals?
• Faculty
• Staff
• Students
Faculty
Male, Female
Average Age:
35-40
• Demographics (gender, age)

8. Establish Goals and
Objectives
What do you what to accomplish with your social
media initiative?
Make sure that they are observable and
measurable.
• Establish ourselves as experts in Instructional
Technology application, integration and
pedagogy.
• Increase exposure to the services that we
offer.

9. Determine Your
Message/Brand
• Consult with your Marketing and PR department
• Determine your tone (formal, casual)
• Will you use your school’s logo or do you have one
for your department?

10. Determine Your
Tools/Tactics

11. What are my options?

12. What are my options?

13. What are my options?

14. What are my options?

15. What are my options?

16. What are my options?

17. Our Tools/Tactics
• Blog: sites.gpc.edu/ideaspot
• Pinterest: http://www.pinterest.com/gpcideaSPOT/
• Twitter: https://twitter.com/gpcideaspot

18. Social Media Tactical Plan
• A look at a sample social media marketing plan

20. The best laid plans of
mice and of men, often go awry.
John Steinbeck
Of Mice and Men

21. What We Learned
• Start Slow.
• It took more time
than planned.
• Create an editorial
calendar. Plan
around peak
periods in the
semester.

22. What We Learned, continued
• Collect content in advance.
• Don’t feel obligated to be the sole source of
content. Have a team of people to work with
you,
• You don’t have to create all of the content
yourself. Use retweets, repins, and reposts.

23. Reuse Your OWN Content!
From one presentation
you can get:
A Short video
Blog Posts
Infographic
Image posters (quotes,
stats, etc)

24. For more information
Valora Richardson
Instructional Technology Coordinator
Georgia Perimeter College
(678) 891-2465
Presentation materials sites.gpc.edu/vrichard