Web & Social Media Strategies for Volunteer Engagement

Using the Web & Social Media for Volunteer Engagement September 2009

[object Object],[object Object],[object Object],Pew Internet & American Life Project (April 2009)

[object Object],[object Object],Website

Website ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.aspca.org/

Website http://www.archoward.org/

Volunteer Engagement Online ,[object Object],[object Object],[object Object],http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx

Volunteer Engagement Online http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/

Audience Engagement Online ,[object Object],[object Object]

In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009. Today, 44.2% do. Pew Internet & American Life Project (January 2009) www.emarketer.com (August 2009)

Social Media Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter From 7 million users in March 2009 to ~20 million users in August 2009 Aging backwards LinkedIn 13.6 million users in the United States in August 2009 Taken from Quantcast (September 2009) & Guardian UK, September 15, 2009

Social Media Getting Started Social Media Facebook Cause ,[object Object],[object Object],[object Object],http://www.facebook.com/ http://apps.facebook.com/causes/77228?m=3f1cca43

Social Media Getting Started Social Media Facebook Page

Social Media Getting Started Social Media Facebook Page http://www.facebook.com/VolunteerHoward

[object Object],[object Object],[object Object],Social Media Twitter http://search.twitter.com/ http://monitter.com/ Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/

Social Media You Tube ,[object Object],[object Object]

Social Media You Tube The Arc of Howard County http://www.youtube.com/user/ArcHoward

Social Media Getting Started Social Media Blogs http://redcrossyouth.org/

[object Object],Social Media Getting Started Social Media LinkedIn

Social Media Getting Started Social Media LinkedIn

Social Media Getting Started Social Media MySpace http://www.myspace.com/

[object Object],Social Media Getting Started Social Media Flickr

[object Object],[object Object],Social Media Getting Started Social Media Return on Investment

Resources – Online ,[object Object],[object Object],[object Object]

Resources – Webinars http://www.nten.org/events/webinar

[object Object],Resources – Webinars

Resources – Slide Share http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438

[object Object],[object Object],Resources – You Tube

Resources – Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources – Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources – Social Media 12for12k: http://www.12for12k.org

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources – Blogs

[object Object],[object Object],[object Object],[object Object],What’s Next?

Questions & Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web & Social Media Strategies for Volunteer Engagement

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Web & Social Media Strategies for Volunteer Engagement