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Plus de WMG, University of Warwick
Plus de WMG, University of Warwick (20)
Social+media+080313
- 1. Introduction to Social Media
for Business Use
Dr Mark Swift
Scott Crowther
Dr. Xiao Ma
© 2013 Ellie Precious
- 2. Agenda
9.30 The Social Media ‘big picture’ Mark
10.00 LinkedIn: the social media everyone should use Scott
11.00 Coffee
11.15 Facebook and Twitter for your business Xiao + Scott
12.45 Lunch
1.45 Exposing your visual side: YouTube + Pinterest Ellie
2.30 Location, location, location: Foursquare. Xiao
3.00 Coffee
3.15 Google+ Xiao
4.00 Don’t Panic: managing your networks and your time. Scott
© 2013
- 3. What is IIPSI?
• International Institute for Product and Service Innovation
• New SME centre
– Experience led Innovation (people), Polymers (product), Digital (innovation) thinking
• Purpose
– Help West Midlands small businesses understand your customers and users better,
prototype new products for example using Additive Layer Manufacturing, and use
digital (Internet) to launch as well as develop market ready products and services
– Improve the region's capacity to translate innovation into outcomes
• IIPSI must have IMPACT
– Business growth
• Fully funded until end of June 2015 (initially)
© 2013
- 5. What is the iIP - our approach
The IIPSI Innovation Programme (iIP) is:
1. Centred on Innovation
– “Successful exploitation of new ideas” WMG definition
– "Innovation distinguishes between a leader and a follower." Steve
Jobs
2. Demonstration activities
– Raise awareness of what is possible through the adoption of new ideas
and thinking
3. Knowledge Exchange
– Common sharing and exploitation of new thinking
– We don’t have all the answers
© 2013
- 6. What's the structure of iIP
Innovation Programme
Awareness briefing, case studies, technical
Raising demonstrators
Awareness
Embedding
In-depth workshops, advanced technical
capability demonstrators, horizon scanning, hands on…
Market
leading
products & Intensive company projects - prototyping,
services
30+ identifying markets, product/service evaluation,
places internships
Expansion
through R&D per Feasibility studies, collaborative projects,
year assistance with funding and grant applications
© 2013
- 7. Introductions
• Housekeeping
• Name...
• What your business does…
© 2013
- 8. Summary
• Unique, high profile facility for the region
• Range of SME services
• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
• Enjoy the day
• Get involved
© 2013
- 10. 1. Well established and
embedded technology:
Tipping point was over
four years ago
“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy”
© 2013
© 2011
- 11. Social media 2011…
2. Power in your pocket
Portability and
accessibility of
smartphones
Social Media in 2011… Organises the Arab spring? Activists – Cairo 31 Jan 2011
© 2013
http://www.telegraph.co.uk/news/worldnews/africaandindianocean/egypt/8293551/Egypt-protests-Monday-31-January-2011-as-it-happened.html
- 12. 3. Pace of change
Google+ is now #2
Watch Pinterest etc
Going – myspace, bebo?
© 2013
- 13. “Marketing today is difficult.
200 million people on the U.S. ‘Do Not Call’ list.
Over 86% of TV viewers skip commercials.
44% of direct marketing is never opened.
Roughly 99.9% of online banners are never clicked.
Buyers wait until they have completed 60-80% of their
research before reaching out to vendors”.
Michael Brenner
Senior Director of Global Marketing at SAP
© 2013
- 16. BlendTec
• SME manufacturer of commercial and home blenders
• Blendtec produced a video in which the CEO blended unusual
products such as a garden rake, a golf club, and light bulbs.
– YouTube, video had 3.9 million views (over 8-months)
– The Will It Blend? campaign illustrates the potential value of connecting
with consumers online versus traditional advertising
• Now:
– 218,173,850 views on YouTube
– 700% increase in sales
• BlendTec Case TIPS:
– Be creative
– Don’t be afraid to shout about your product’s capability
© 2013
- 17. What is it?
New communication technologies - help people interact, and share information
Photo
sharing
Video
Blogging
sharing
Micro
Podcasts
Key blogging
Social
Message Tools RSS
boards
Product
Widgets
reviews Location
based
services
© 2013
- 18. Digital Conversation
Insight Innovation Advocacy Natural search
Can replace existing methods of generating enquires
Customer Increased sales
service
© 2013
- 19. Summary
• Significant growth and pace of change
• Multi channels which impact most of us
• Many uses, moved from just B2B
• Move from searching to following content
• Its not going away (at the moment)
• Can be used by the majority of businesses and
industries
© 2013
- 20. “All one needs is a computer, a network
connection, and a bright spark of initiative and
creativity to join the economy.”
Don Tapscott - Best selling business author
On social media
© 2013
- 23. LinkedIn
2012 Q1: 31st most visited global website
9m users
191m users
2m company pages
© 2013
- 24. LinkedIn
375 (av. network)
74,100+
4,828,600+
Look at your reach!
© 2013
- 26. LinkedIn
Find people you know
© 2013
- 27. LinkedIn
Find people you don’t know
© 2013
- 36. Twitter
Twitter
“Twitter is a real-time information network that connects you to the latest stories,
ideas, opinions and news about what you find interesting. Simply find the accounts
you find most compelling and follow the conversations.”
© 2013
- 37. Twitter
Let’s take a general look
© 2013
- 41. Twitter
Twitter Small Business Guide: www.bit.ly/LfShmZ
© 2013
- 61. Image sharing is big business!
“Social Media is Video”
(Social Media Examiner, 2012)
£1billion
of all Facebook activity revolves around photos (HBR 2012)
© 2013
- 63. YouTube Stats
800 million unique users visit YouTube each month
4 billion hours of video are watched each month
72 hours of video are uploaded every minute
© 2013
- 64. YouTube
How it works/main features
© 2013
- 66. YouTube
How it works/main features
© 2013
- 69. 4 reasons to use YouTube
Facebook
Google +
YouTube
Global Twitter Also UK’s 2nd biggest search engine!
Top 5 Social Media Qzone (China only)
December 2013
(GlobalWebIndex)
© 2013
- 70. 4 reasons to use YouTube
Google rankings!
Google own YouTube!!!
© 2013
- 73. Pinterest
“Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the
beautiful things you find on the web. Best of all, you can browse pinboards
created by other people.”
© 2013
- 75. Pinterest
25 million+ users 80%
(fastest network to achieve this)
High monthly time spent
Comscore, jeff bullas, MediaPost, PookyShares.
© 2013
- 77. Pinterest: how you can use it
http://about.pinterest.com/goodies/
http://business.pinterest.com/widget-
builder/#do_pin_it_button
© 2013
- 86. Pinterest: how you can use it
SELL - Add price with £ in description and it will automatically assign to Image
© 2013
- 87. Pinterest
http://pinterest.com/pinterestbiz/pinterest-marketing/
Business Tips for using Pinterest .
© 2013
- 88. Other visual networks
“We want to help people make their photos available to
the people who matter to them.”
© 2013
- 90. Other visual networks are available
“It’s a fast, beautiful and fun way to share your
photos with friends and family.”
© 2013
- 91. Case Study
What are customers
saying about your
competitors, anyone
disgruntled…….
Power of key clients
© 2013
- 93. Creating your own visual content
DIY animation tools:
http://www.powtoon.com
http://sparkol.com/videoscribe.php
© 2013
- 94. Activity
Brainstorm ways you could use video or imagery for the benefit of
your business.
Search on Pinterest and YouTube to see what competitors are doing,
get some ideas
© 2013
- 97. 4sq what?
I don't care
All 4sq cares
who you are
WHO you are Where you're from
Where you are What you did
What you did
What you doing
© 2013
- 105. Han Dynasty – Location! Location! Location!
Social Geographical Physical
© 2013
- 106. 4sq tips……
Location based Simple but Smart
promotion Tracking
Virtual VS
Physical
© 2013
- 124. Multi Screen Google
10 History Media Share Apps
© 2013 API
- 125. G+ tips……
Google Apps
All in One
Integration
Its from Google
© 2013
- 126. Facebook for B2C
• Word of mouth
• Power of “Like”
• Listen and Talk to Fans
• Community
• Facebook fans have an 80%
higher propensity to buy
• Advertise with precision
© 2013
- 127. Facebook- Likes (Pros)
• Another face for the business
• Personalisation of business pages with
comments, sharing facilities etc
• Interaction with followers Easy engagement –
customers can “Like” button or add a comment
to engage
• Interaction with other businesses. Connect
with your suppliers, distributors, or contractors.
© 2013
- 128. Facebook for business
• Set up “Business Page” • Visuals are GREAT!!
not “Profile”
• Completely free, supported
• Advocates are key – by advertising if required
encourage feedback
• Set up “Like” icon on web
pages
© 2013
- 133. What Next
Contact us: @WMGSME, wmgsme@warwick.ac.uk
024 7657 5594
Innovation Programme – Other workshops
3D Printing, Cloud for Business, Twitter, Strategy, LinkedIn and Facebook
www.wmgsme.eventbrite.com
Talk through a project…..
© 2013
