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Example Structured
   Sales Cycle
Self Esteem       |   Belief   |       Attitude   |       Behaviour       |   Result Focussed




Building Rapport                                            !"#$%&
                                                                  $'(
                                                                     !)
Pre conversations                                                      *




                                                                            ++
Building Trust




                                                                              ,-.
Compliment them/their business




Improve   |   Reduce    |       Benefit       |   Increase       |    Gain    |   Attractive   |   Maximise Policy
Self Esteem       |   Belief   |       Attitude   |       Behaviour              |     Result Focussed




                                                            !"#$%&
                                                                  $'(
                                                                     !)
                                                                       *




                                                                             ++
                                                                               ,-.

                                                                                         +$$#,
Identifying Needs




                                                                                     '% *!
Listen




                                                                                    '( )
PCD or EBD




                                                                                    %&
                                                                            #$
PMI/NTU                                                                     ! !!"
When?




Improve   |   Reduce    |       Benefit       |   Increase       |    Gain       |        Attractive    |   Maximise Policy
Self Esteem       |   Belief    |         Attitude           |       Behaviour              |     Result Focussed




                                                                      !"#$%&
                                                                            $'(
                                                                               !)
                                                                                 *




                                                                                        ++
                                                                                          ,-.
Offer Solutions




                                                                                                    +$$#,
Relevant product
Animate




                                                                                                '% *!
Cover and options




                                                                                               '( )
                                                                                               %&
                                                                                       #$
                                         !!!!                                          ! !!"
                                                  !" #
                                                         # $ %! & ' ( ) *+ ' , -




Improve   |   Reduce    |       Benefit        |     Increase               |    Gain       |        Attractive    |   Maximise Policy
: The Structured Sales Cycle
        Self Esteem | Belief | Attitude                                               |       Behaviour              |     Result Focussed




                                                                                     !"#$%&
                                                                                           $'(
                                                                                              !)
                                                                                                *




                                                                                                       ++
Overcome Objections




                                                                                                         ,-.
Their interest              !" # $ %& ' ( $! " )




                                                                                                                   +$$#,
Concerns
Body language




                                                                                                               '% *!
                                                                                                              '( )
                                       *$&




                                                                                                              %&
                                               +, '




                                                                                                      #$
                                                      .
                                                                                                        !!"
                                                   -




                                                          !!!!                                        !
                                                                 !" #
                                                                        # $ %! & ' ( ) *+ ' , -




 Improve   |   Reduce   |     Benefit                        |      Increase               |    Gain       |        Attractive    |   Maximise Policy
Self Esteem       |          Belief                   |         Attitude           |       Behaviour              |     Result Focussed




Gain Commitment                                                   )(*$
                                                                      )                     !"#$%&
                                                                                                  $'(
                                                                (#                                   !)
Which policy                                                  '(                                       *




                                              %&




                                                                                                              ++
                                            #$
Level of cover




                                                                                                                ,-.
                                          !"
Next meeting                    !" # $ %& ' ( $! " )




                                                                                                                          +$$#,
Start date




                                                                                                                      '% *!
                                                                                                                     '( )
                                           *$&




                                                                                                                     %&
                                                   +, '




                                                                                                             #$
                                                          .
                                                                                                               !!"
                                                       -




                                                               !!!!                                          !
                                                                        !" #
                                                                               # $ %! & ' ( ) *+ ' , -




Improve   |   Reduce    |         Benefit                            |     Increase               |    Gain       |        Attractive    |   Maximise Policy
: The Structured Sales Cycle
        Self Esteem | Belief | Attitude                                                |       Behaviour              |     Result Focussed




                                                                  )                   !"#$%&
                                                              )(*$                          $'(
                                                            (#                                 !)
                                                          '(                                     *




                                          %&




                                                                                                        ++
                                        #$




                                                                                                          ,-.
                                      !"
                            !" # $ %& ' ( $! " )




                                                                                                                    +$$#,
                                                                                                                '% *!
                                                                                                               '( )
                                       *$&




                                                                                                               %&
                                               +, '




                                                                                                       #$
                                                      .
                                                                                                         !!"
                                                   -




                                                           !!!!                                        !
                                                                  !" #
                                                                         # $ %! & ' ( ) *+ ' , -




 Improve   |   Reduce   |     Benefit                         |      Increase               |    Gain       |        Attractive    |   Maximise Policy
Self Esteem                 |        Belief         |       Attitude     |       Behaviour            |     Result Focussed




                                                            *$)                    !"#$%&
                                                        (#)(                             $'(
                                                       (                                    !)
                                                      '                                       *



                                      %&




                                                                                                        ++
                                    #$




                                                                                                          ,-.
                                  !"
                        !" # $ %& ' ( $! " )




                                                                                                                     +$$#,
                                                                                                                    '% *!
                                                                                                                '( )
                                   *$&




                                                                                                               %&
                                           +, '




                                                                                                       #$
                                                  .
                                                                                                         !!"
                                               -




                                                       !!!!                                            !
                                                              !" #
                                                                      # $ %! & ' ( ) *+ ' , -



Improve   |   Reduce              |            Benefit             |    Increase        |    Gain   |           Attractive    |   Maximise Policy
Example Structured
   Sales Cycle
    Thank you for listening

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Wpa 29 June

  • 1. Example Structured Sales Cycle
  • 2. Self Esteem | Belief | Attitude | Behaviour | Result Focussed Building Rapport !"#$%& $'( !) Pre conversations * ++ Building Trust ,-. Compliment them/their business Improve | Reduce | Benefit | Increase | Gain | Attractive | Maximise Policy
  • 3. Self Esteem | Belief | Attitude | Behaviour | Result Focussed !"#$%& $'( !) * ++ ,-. +$$#, Identifying Needs '% *! Listen '( ) PCD or EBD %& #$ PMI/NTU ! !!" When? Improve | Reduce | Benefit | Increase | Gain | Attractive | Maximise Policy
  • 4. Self Esteem | Belief | Attitude | Behaviour | Result Focussed !"#$%& $'( !) * ++ ,-. Offer Solutions +$$#, Relevant product Animate '% *! Cover and options '( ) %& #$ !!!! ! !!" !" # # $ %! & ' ( ) *+ ' , - Improve | Reduce | Benefit | Increase | Gain | Attractive | Maximise Policy
  • 5. : The Structured Sales Cycle Self Esteem | Belief | Attitude | Behaviour | Result Focussed !"#$%& $'( !) * ++ Overcome Objections ,-. Their interest !" # $ %& ' ( $! " ) +$$#, Concerns Body language '% *! '( ) *$& %& +, ' #$ . !!" - !!!! ! !" # # $ %! & ' ( ) *+ ' , - Improve | Reduce | Benefit | Increase | Gain | Attractive | Maximise Policy
  • 6. Self Esteem | Belief | Attitude | Behaviour | Result Focussed Gain Commitment )(*$ ) !"#$%& $'( (# !) Which policy '( * %& ++ #$ Level of cover ,-. !" Next meeting !" # $ %& ' ( $! " ) +$$#, Start date '% *! '( ) *$& %& +, ' #$ . !!" - !!!! ! !" # # $ %! & ' ( ) *+ ' , - Improve | Reduce | Benefit | Increase | Gain | Attractive | Maximise Policy
  • 7. : The Structured Sales Cycle Self Esteem | Belief | Attitude | Behaviour | Result Focussed ) !"#$%& )(*$ $'( (# !) '( * %& ++ #$ ,-. !" !" # $ %& ' ( $! " ) +$$#, '% *! '( ) *$& %& +, ' #$ . !!" - !!!! ! !" # # $ %! & ' ( ) *+ ' , - Improve | Reduce | Benefit | Increase | Gain | Attractive | Maximise Policy
  • 8. Self Esteem | Belief | Attitude | Behaviour | Result Focussed *$) !"#$%& (#)( $'( ( !) ' * %& ++ #$ ,-. !" !" # $ %& ' ( $! " ) +$$#, '% *! '( ) *$& %& +, ' #$ . !!" - !!!! ! !" # # $ %! & ' ( ) *+ ' , - Improve | Reduce | Benefit | Increase | Gain | Attractive | Maximise Policy
  • 9. Example Structured Sales Cycle Thank you for listening