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1. Diesel Power Products Case Study
http://dieselpowerproducts.com/
By: Pat McGowan, Washington, USA
About WSI Consultant, Pat McGowan:
I have been a WSI Consultant since September 2004. My business is based in Spokane, WA.
Prior to WSI, I came from a 15-year career in pharmaceutical sales and management.
About the Client, Diesel Power Products:
The client, Diesel Power Products, is a full-time online retailer and wholesale supplier. The
bulk of his business is retail online sales. The product line is after market performance
products for diesel light duty personal trucks. They carry a full line of gauges, exhaust kits,
turbos, programmers, air intakes and full product lines. The lead came to me through a
networking group I am part of. I followed the typical WSI pathway for the sales process.
Summary of Project:
When the client bought the business, it came with a very poorly designed and limited site.
He wanted a fully functional, dynamic, interactive and easily administered site. He wanted
to feature all products in an easy to search cart, to provide information on the products and
the industry and numerous ways for client contact and interaction. We provided all of the
services required for this client, including template design, logo design, and installed various
modules such as an e-marketer, shopping cart, document management system, etc.
Objectives:
The objective was to produce and provide a very detailed, complex and user friendly e-
commerce solution. This was accomplished by detailing through a tactical plan every detail
of the shopping experience as well as other functionality of the site. Once established the
programmer and designer at the Production Center took over.
The Solution:
I choose the SMT product from Radius 3 due to the flexibility of the product, the ease in
modifications, customizations and the simplicity of the administration of the site. With the
exception of the template and logo design, all of the customization was performed on the
shopping cart. We installed three different payment gateways (YourPay, PayPal and Google
Check Out with Google being installed currently). We also added a discount code feature,
installed UPS shipping options and auto calculations, added additional areas for customer
information such as vehicle specifics and optimized the card by applying a program that
dynamically creates and continually updates an XML map such that the cart database is fully
searchable by the engines. This is a key addition for any data base driven cart in that if this
is not done the search engines will not pick up the cart or any of its items.
I have all of my production work done by Radius 3 now. They are very responsive, easy to
work with, are very flexible to meet my needs, especially with customizations, and approach

2. Diesel Power Products Case Study
http://dieselpowerproducts.com/
By: Pat McGowan, Washington, USA
each project as unique - no off-the-shelf or cookie cutter approach when it comes to
additions and customizations. The initial ROI for me was in the rage of 45% profit. As the
site has evolved, I continue to realize solid residual profit from this client.
Screenshot Images:
Results:
The client has more that quadrupled his sales and profit since the site launch. His average
monthly sales are in the high five figures. Current trends will have sales of over six figures
monthly realized in the next few months. The client was and continues to be very pleased
with his site. He appreciates the fact that he can make changes as needed by himself, that
it is easy to administer, the various databases for tracking and client call backs, and that we
created a site that met his every need. We never said no or that can’t be done to this client.
Conclusion:
This was a fun and exciting project not to mention profitable. Sites like this do take a good
deal of time but the pay off is both profitable and gratifying. If I were to offer any advice in
this type of project, it would be to consider any and every shopping scenario that may come
along and include those in the cart. Keep the user experience as simple as possible but be
sure to cover every base. In addition, the design and a call-to-action right up front is key to
success for the client.