1. all about followerwonk
@petebray
6/6/2013
1

2. one year
ago

3. We were using “medium-sized” data to
help our customers

4. joined w/ Moz to help
expand inbound
marketing
analytics

5. Bigger data.
More features.
(And still mostly
free.)

6. We’re relentlessly
focused on
helping you find,
optimize, and
engage your
audience

7. Because
Twitter is HARD!

8. Your typical twitter audience?

9. Half-life of a tweet is a mere 18 minutes!

10. So how can
followerwonk
help?

11. 5 major functional areas.
(Login with Twitter for cooler
stuff.)

12. Twitter bio search:
Find receptive influencers in your
industry.
Lots of filter, sort, and advanced
options!

13. Crazy good results!
Relationship status, in-app
follow, sort, and more.

14. Yep, more!
Engagement metrics &
relationship dates.
Hone-in on their likelihood to engage
with you.

15. Social Authority:
our transparent,
business-focused
influence
metric

16. social authority is
based on retweets

17. Retweets
are the currency of twitter…
…and correlate strongly with
clicks, @mentions(and followers, too)

18. Of course,
social authority
is more than retweets:
• retweet rate over last few
100 tweets
• time decay
• regression

19. social authority helps you
narrow down your audience
true cliché:
quantity vs quality

20. But, you want to find those
who will respond, too

21. combine social authority w/ our
engagement metrics to better
target

22. Compare social graphs:
find shared/unique relationships
zero-in on competitors!

23. oh,
and view users
in any segment

24. Analyze any user:
dig really deep into anyone’s social
graph to understand their relationships

25. Smartly queue your Tweets with our Buffer
partnership

26. Slice n’ dice followers by social authority, follower
count, time on twitter, and more…
… and pop-up lists of users for each segment!

27. Track changes to your followers:
RICH functionality

28. We’re working on majorly cool
functionality for future releases.

29. Don’t forget to follow me on Twitter!

@petebray
6/6/2013
29