Lee Duddell of WhatUsersDo shares insights from real people as they use Mobile websites and Apps.

1. whatusersdo
Web Managers’ Group
5th July 2012
Lee Duddell
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2. We are…
• Europe’s leading user insight and testing service
• Capture User Experience in videos (with users’ voice)
• Mobile and Fixed Web tests (and both)
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3. This evening…
• User videos & insights
• How to get started
• Special Offer!
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4. Thank you…
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5. First impressions…
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10. Location, Location, Location
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14. Interaction feedback
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17. Mobile accentuates UX problems
Users are increasingly recognising “mobile ready” sites
Button/action placement even more important
Maps = cool. Lists = easy & fast
Provide instant feedback upon interaction
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18. Getting started…
Get UX insight on the “best practice” = competitors
Test mobile at every development stage
Run “responsive” tests: Fixed Web and mobile
Be lazy – do the least you can for tablets
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19. CTA…
20% discount during July 2012
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20. Thank you…
“I would like to apologise for not being able to
accomplish the tasks, no matter how hard I tried.”
“I actually found the site very easy to use.”
“Perhaps the online community could be made into a
mobile site too. However, everything else is pretty
straightforward and easy on the eye, and easy to
browse.”
#webmgrs @whatusersdo