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Q4 Board of Directors meeting
Hazel
                   
Annual sales growth <1.5%
Direct sales only 7% of total market
Distribution system is old fashioned

Current strategy is failing
New strategy
    
   Improve

   Restyle

    Create
Improve
                 
Direct sales
Electronic distribution system
Keep elderly customers
Restyle
                    
Premium quality
Long term: cost efficient premium
Mission statements:
   We put a smile on the people’s faces. So don’t
    hesitate. Buy Hazel.
   It’s amazing. It’s Hazel.
Create
                   
Get rid of old brands. Create four new ones.
   Men’s brand (Adolescent)
   Teenage girls
   Middle aged women
   Elderly women
Web Shop
Logo
 
New Product
    
Advertisement
     
Summary
                   
Improve
   Direct sales, distribution
Restyle
   Premium
   Mission statements
Create
   Four new Brands
   Web shop

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Hazelpresentatie

  • 1. Q4 Board of Directors meeting
  • 2. Hazel  Annual sales growth <1.5% Direct sales only 7% of total market Distribution system is old fashioned Current strategy is failing
  • 3. New strategy  Improve Restyle Create
  • 4. Improve  Direct sales Electronic distribution system Keep elderly customers
  • 5. Restyle  Premium quality Long term: cost efficient premium Mission statements:  We put a smile on the people’s faces. So don’t hesitate. Buy Hazel.  It’s amazing. It’s Hazel.
  • 6. Create  Get rid of old brands. Create four new ones.  Men’s brand (Adolescent)  Teenage girls  Middle aged women  Elderly women Web Shop
  • 10. Summary  Improve  Direct sales, distribution Restyle  Premium  Mission statements Create  Four new Brands  Web shop