Hazelpresentatie

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The Board of Directors meeting discussed Hazel's failing annual sales growth and outdated distribution system. A new strategy was proposed to improve direct sales and distribution, restyle Hazel as a premium brand through mission statements, and create four new brands targeted at different age groups and a new web shop.

Business Technologie

Hazel

Annual sales growth <1.5%
Direct sales only 7% of total market
Distribution system is old fashioned

Current strategy is failing

Improve

Direct sales
Electronic distribution system
Keep elderly customers

Restyle

Premium quality
Long term: cost efficient premium
Mission statements:
 We put a smile on the people’s faces. So don’t
hesitate. Buy Hazel.
 It’s amazing. It’s Hazel.

Summary

Improve
 Direct sales, distribution
Restyle
 Premium
 Mission statements
Create
 Four new Brands
 Web shop

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Hazelpresentatie

1. Q4 Board of Directors meeting

2. Hazel  Annual sales growth <1.5% Direct sales only 7% of total market Distribution system is old fashioned Current strategy is failing

3. New strategy  Improve Restyle Create

4. Improve  Direct sales Electronic distribution system Keep elderly customers

5. Restyle  Premium quality Long term: cost efficient premium Mission statements:  We put a smile on the people’s faces. So don’t hesitate. Buy Hazel.  It’s amazing. It’s Hazel.

6. Create  Get rid of old brands. Create four new ones.  Men’s brand (Adolescent)  Teenage girls  Middle aged women  Elderly women Web Shop

7. Logo 

8. New Product 

9. Advertisement 

10. Summary  Improve  Direct sales, distribution Restyle  Premium  Mission statements Create  Four new Brands  Web shop

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