This document discusses advancements in virtual advisory boards and online discussions for engaging healthcare professionals. It provides examples of how virtual sessions have supplemented live meetings over the past 50 years. Key findings from analysis of online discussion data show that moderation, number of questions, and demographics did not impact participation levels. The document concludes that virtual solutions will continue augmenting live meetings to reduce costs and drive greater engagement with healthcare professionals.
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Virtual Advisory Boards Retrospective and Trends to the Future
1. The leader in healthcare professional digital collaboration solutions
EXL Conference – Philadelphia, PA
June, 2015
Virtual Advisory Boards: Retrospective and Trends
to the Future
#Within3 @Within3 @PeterMGannon
3. Advancements in Venues
Getting information from Advisors
3
SurveysSurveys
Live
Meeting
Live
Meeting
Web
Conference
Video
Meeting
Video
Meeting
“Over”
Time
Venues
“Real”
Time
Venues
Last 50 Years Last 10 Years Last 5 Years
4. Video Meetings/Live
4
Business Goals
Verbal
Communication
Early Relationship
Building
“Groupthink”
• In-depth Feedback
• 100% Participation
• Logistics & Scheduling
• Ease of Summation
8. A new channel for online engagement
8
• Use compliant social technology to facilitate
interactive dialogue
• A new venue for deep discussion to streamline
workflow
• An answer to the barriers of geography and time
9. Primer – Advancements in Venues
9
Live
Meeting
Live
Meeting
Web
Conference
Video
Meeting
Video
Meeting
Online
Discussion
“Over”
Time
Venues
“Real”
Time
Venues
Last 50 Years Last 10 Years Last 3 Years
SurveysSurveys
10. Online Discussion
10
Business Goals
• Non-Verbal Communication
• Early Relationship Building
• “Groupthink”
In-depth Feedback
100% Participation
Logistics &
Scheduling
Ease of Summation
12. A common practice was to augment existing live
meeting programs with virtual sessions.
Augment Strategy: Live meetings with
supplemental touch-points throughout the year
JAN APR JULY OCT DEC
13. TAKEAWAY: Virtual sessions were “right-sized” to fit a variety
of insights needs.
13
DURATION (IN
DAYS):
7-31
DURATION (IN
DAYS):
7-31
# OF ADVISORS
4-19
# OF ADVISORS
4-19 AVERAGE #
ADVISORS:
9
AVERAGE #
ADVISORS:
9
14. TAKEAWAY: Virtual sessions were “right-sized” to fit a variety
of insights needs.
14
# OF QUESTIONS:
2-43
# OF QUESTIONS:
2-43
PAGES OF
TRANSCRIPT:
7-
153
PAGES OF
TRANSCRIPT:
7-
153
AVERAGE PAGES
OF TRANSCRIPT:
33
AVERAGE PAGES
OF TRANSCRIPT:
33
15. CONVENIENCE:
15
* From Insights Suite HCP activity data in 2014
72%
%ofLoginsDuring
over24HourPeriod*
of HCPs
participated in
Within3 sessions
during “gaps” in
their busy work
day.
17. SATISFACTION:
17
* Feedback from Healthcare Professionals (HCPs) participating in Within3 virtual
meetings in 2014
Agree Neutral
Disagre
e
I found the online platform
to be easy to use.
93% 6% 1%
The content and questions
presented in this virtual
advisory board session were
appropriate and engaging.
99% 1% 0%
The ability to read and
reflect on the posts of other
advisors in the virtual
advisory board is a benefit.
92% 6% 2%
The virtual advisory board
allowed me to perform my
role as an advisor effectively
and efficiently.
90% 8% 2%
I would be interested in
participating in a virtual
advisory board again in the
future.
93% 7% 0%
of HCPs wished
to participate in
future virtual
advisory boards.
93%
18. TAKEAWAYS: Usage data did not support common
“stereotype” myths.
18
“I love technology!” “Huh?”
19. TAKEAWAYS: We saw similar participation levels
regardless of age.
19
20. Analysis by therapeutic area also yielded no significant
differences in participation levels.
20
21. Moderators who took an active role during their virtual
sessions drove 30% more feedback.
21
AVG HCP
WORDS PER
QUESTION
ASKED
PASSIVELY
MODERATED
54
PASSIVELY
MODERATED
54
ACTIVELY
MODERATED
75
ACTIVELY
MODERATED
75
30%
22. Smaller numbers of questions per session promoted twice
as much discussion.
22
AVG HCP
WORDS PER
QUESTION
> 5 QUESTIONS
70
> 5 QUESTIONS
70
1-5 QUESTIONS
140
1-5 QUESTIONS
140
100%
24. Summary:
5 Best Practices for Online Discussion sessions
24
1. Let the need drive the
venue, not vice versa
2. Being easier to work
with yields highly
satisfied KOLs
3. Demographics don’t
matter
4. Fewer questions =
more discussion per
question
5. Moderation is key
27. The New Normal
Digital Engagement:
Supplemented with Live Meetings
* Number of companies seeking to reduce “Live Meeting
Footprint” by 10-20% in next 24 months
JAN APR JULY OCT DEC
28. Expansion of additional Use Cases
28
Custom HCP/KOL Engagement
Solutions
Association / 3rd
-Party
Sponsorships
Clinical Trials
Speakers Bureau
MSL
Pre-Launch
Stakeholders
29. Greater Need for Expanded Cost Savings
29
ESTIMATES
Cost Pool
#1(Hard/Direct)
Enterprise Business Value
Cost Pool #2
(Soft/Indirect)
Total Cost
Savings
Total Business
Value
Brand
Enhancement
Main
Drivers
• Agency / Venue
fee reduction
• Travel cost
elimination
• Honoraria savings
• Client staff
productivity
• Others TBD
• Ease of use and
engagement
• Value-added
educational content
• Access to peers
* Assumes 30 live meetings vs. 5 live meetings plus 25 virtual sessions; includes Within3 fees
Sources: Estimated ad board average cost (typical client data), team analysis
$ 1.398 M
$ 520 K
$ 1.918 M
Primary
Cost
Reduction
Secondary
Cost
Reduction
?
$ 1.9M +
31. The leader in healthcare professional digital collaboration solutions
Thank You!
Peter Gannon
pgannon@within3.com
Notes de l'éditeur
Background
Companies find value in ongoing communications and engagement with clinicians, regionally and globally
Challenge
Internal limitations on engaging HCPs
One-time engagement of HCPs annually in a live setting
Limit to 15 HCPs regionally, globally
Budget restrictions and aggregate reporting
80 % of Sessions lasted 2 weeks or shorter
80% of Sessions had 15 questions or less
The vast majority of advisors find the platform highly valuable for conducting meetings.
Demographics don’t matter (TA, age, location, language)
Active moderators generate 30% more advisor dialogue
1-5 questions yields double the dialogue per question than longer question sets
Demographics don’t matter (TA, age, location, language)
Active moderators generate 30% more advisor dialogue
1-5 questions yields double the dialogue per question than longer question sets
Demographics don’t matter (TA, age, location, language)
Active moderators generate 30% more advisor dialogue
1-5 questions yields double the dialogue per question than longer question sets
Innovation is more important than ever to address our industry’s challenges.
It is our belief that digital collaboration can be leveraged to facilitate communication between manufacturers and end-users on a scale never before possible.