2. Title Executive Director
Roles - Chief Representative
- Business Development Facilitator
Report to President / business owner
Duties Manage all aspects related to:
- “Setting up the company”
- Preparing the “next steps” business
development
Context - Starting from scratch
- Starting alone
- South-Asian developing country
=> adjusting means to local reality
Goal Undertaking all needed actions to make
the President/business owner’s vision
a reality during assignment.
- Develop diplomatic relations with French authorities in Vietnam and with the Vietnamese Ministry of
Education and Training,
- Search, identify, select, negotiate with different suppliers (lawyer, IT maintenance, furniture,
building...),
- Recruit administrative staff, pre-select potential teachers and interveners,
- Integrate ISIVIC within an international association of universities and colleges dedicated to arts, media
and design (CUMULUS),
- Research and study different potential partnerships with Vietnamese universities,
- Redact different frameworks between ISIVIC and 2 French graphic design schools and between ISIVIC and
potential Vietnamese university partner, different communication documents, school's regulations...
- Study the Vietnamese education market, design a marketing plan
- Prepare and implement a promotion plan with a direct marketing company,
- Promote the school to professionals and students,
- Advise the President/business owner on the business strategy to follow during and after my assignment.
3. Xavier BARILLER’s roles and levels of actions for ISIVIC’s development
Roles:
Diplomatic
- - Chief Rep.
- “Next steps”
Business Devpmt.
level
Facilitator
of actions
Vietnam Vocational
Training Association
Top Vietnamese
Universities &
top High Schools
Local media
companies
Business Development
Providers level
Services & goods
of actions
International
HR activities
Development Marketing
activities
level of actions
Legend:
- Build relationships and network of supporters and influence
- Build relationships, network, promote, study the opportunities
of partnerships
- Identify, Select, Negotiate, Diversify, Adjust, Set up
- Build international partnerships
4. Extract of the « Framework document »
The project
> what: the creation of a superior school of visual communication, equivalent to the French
Superior Technical Diploma (“Brevet de Technicien Supérieur” : BTS) in Ha Noi ;
> by whom: by a professional of 25 years in visual communication (general manager of a
visual communication company in France, teacher in high school, national jury for exams of
the Ministry of Education and for the Ministry of Work and Employment );
> a clear philosophy: uncompromised demands resulting in a professional quality education
to become a standard for the profession
Training for which students?
> school level: grade 12 minimum;
> minimum level in English: the courses will be in English;
> open to all countries;
> entrance exam;
> limited number of students :
1st year: 55 students (2 classes)
2nd year: 25 students (1 class)
3rd year: 25 students (1 class).
Training in what?
This training is an adaptation of the French BTS.
Ultimately, the ambition of ISIVIC is to be validated by the French Ministry of Education to
award the French diploma BTS in Vietnam.
> 33 hours per week;
> 3 modules of 11 weeks per school year;
> 3 school years:
1st year: introduction and preparation (IAP)
2nd year: visual communication 1 (VC1)
3rd year: visual communication 2 (VC2)
> workshops with foreign experts (professional graphic artists, French and other foreign
teachers);
> 2 internships minimum (1 week and 4 weeks);
> exchanges with the BTS Visual Communication departments of a French college;
> plan for a 4th year of training in multimedia (in 3 or 4 years).
Training for what job?
> art director’s assistant in an advertising agency;
> working in a graphic design studio, or in communication services for a company or in
administration;
> free lance graphic artist.
