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The Value of Structured Data and Open Graph

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Yammer
Yammer

Learn why the Yammer Platform is based on Open Graph, making it one of the most flexible and extensible platforms for third party developers.

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The Value of Structured Data! Drew Dillon @drewdil - Director of Platform! Neil McCarthy @the_neil - Product Manager! @yammer !#yamjam12! !
Wait, Structured Data?! @yammer !#yamjam12!
Benefits of Unstructured Communication! Small Learning Curve! No “Rules”! @yammer !#yamjam12!
Yammer Starts Out Unstructured! @yammer !#yamjam12!
Purely Unstructured Data Has Limitations! Noise Archival! Reduction! Interoperability! @yammer !#yamjam12!
Yammer Has Structure! @yammer !#yamjam12!
Messages vs. Activity! @yammer !#yamjam12!
Activity Has Structure! Drew Dillon! User! uploaded! Action! Open Graph! Dev Jam Object! 3.pptx.! Session @yammer !#yamjam12!
So Activity Is Interoperable…
 Can We Get Those Unstructured Benefits too?! Open Graph! Connect! Structured Data In! Unstructured Data Out! CRM! ! ! @yammer !#yamjam12!
Introducing Sched.do! @yammer !#yamjam12!
Questions?! @yammer !#yamjam12!

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The Value of Structured Data and Open Graph