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The Value of Structured Data!
Drew Dillon @drewdil - Director of Platform!
Neil McCarthy @the_neil - Product Manager!     @yammer !#yamjam12!
                                               !
Wait, Structured Data?!




@yammer !#yamjam12!
Benefits of Unstructured Communication!




   Small Learning Curve!




                                 No “Rules”!




@yammer !#yamjam12!
Yammer Starts Out Unstructured!




@yammer !#yamjam12!
Purely Unstructured Data Has Limitations!



                                Noise
                                            Archival!
                               Reduction!




           Interoperability!




@yammer !#yamjam12!
Yammer Has Structure!




@yammer !#yamjam12!
Messages vs. Activity!




@yammer !#yamjam12!
Activity Has Structure!




            Drew Dillon!
               User!            uploaded!
                                 Action!




                               Open Graph!

    Dev Jam Object! 3.pptx.!
            Session




@yammer !#yamjam12!
So Activity Is Interoperable…

                  Can We Get Those Unstructured Benefits too?!




Open Graph!                                       Connect!
 Structured Data In!                           Unstructured Data Out!




                            CRM!
                             !
                             !



@yammer !#yamjam12!
Introducing Sched.do!




@yammer !#yamjam12!
Questions?!




@yammer !#yamjam12!

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The Value of Structured Data and Open Graph