The document discusses strategies for engaging communities and building a base of true fans. It defines the different types of participants from followers to co-creators. It also addresses challenges in measuring online communities, noting that a large percentage of social media users and accounts may be fake. The document proposes using visibility, social opportunities, and altruism as motivators to engage more people in participation and co-creation. It provides the example of how Idea Cellular provides visibility to users.

1. Promoting the Engagement
P6 Framework
Social Business Strategies

2. Community Building: Is it a
number game?
P6 Framework

3. 1000 True Fans
A 1000 True
Fans-
Kevin says that if
an artist has
about 1000 true
fans, “people who
are willing to
spend one day’s
salary a year for
the artist”, it is
success
P6 Framework

4. Kevin’s fans
There were
over 5 million
people who
had Kevin in
their cricles on
Google Plus!
But True Fans?
P6 Framework

5. Ciphers
36% of the followers turned out to be
“ciphers”- meaning, they abandoned their
account
P6 Framework

6. Outsourcing
When you outsource your
handshake!
P6 Framework

7. Overkill
“Nearly 50% of social network users could be
fake or empty user accounts” Why?
P6 Framework

8. Pet profiles!
“Nearly 10% of Facebook Accounts are
owned by pets, spammers.
P6 Framework

9. P6 Framework

10. How many is
1000 for you? It
took Sense
Worldwide 10
years to build a
community base
of 2000 people!
Numbers
P6 Framework

11. Tribe
“Most organizations
spend their time
marketing to the
crowd. Smart
organizations
assemble the tribe”
P6 Framework

12. Types of Participants
Followers Evangelists Disciples Co-creators
They know what
you do
They know and
also let others
know what
you do
They add value
to what you do
They do what
you do on your
behalf
P6 Framework

13. Life Edited - Idea Contest
Motivating more people to take part in
the Life Edited project
P6 Framework

14. Prize award
P6 Framework

15. Followers P6 Framework

16. Evangelists P6 Framework

17. Disciples
P6 Framework

18. Co-creators
P6 Framework

19. Motivators
The V.I.S.A Power
P6 Framework

20. Visibility is the primary motivator
P6 Framework

21. Know/comment what your friends are reading,
eating, shopping, liking, sharing, what not?
P6 Framework

22. What an Idea Sirji!
P6 Framework

23. How Idea Cellular
provides “visibility”
P6 Framework

24. Socialising opportunities
Idea Frames
P6 Framework

25. Opportunities to exhibit altruism
Citizen Journalist
P6 Framework

26. P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: sankar@younomy.com
Mobile: +919790276206
www.younomy.com
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