2. Abstract
Today, an air and water pollution, insufficiency of electricity, exhausting resources such
as fossil fuel that is limited, and widening gap between rich and poor are social issues in
India and all over the world as well because of sudden increase in population.
For the solution of these problems, nuclear fusion plant is the best, and this project try
how can nuclear fusion plant resolve these issues with mentioning the big five benefits and
even some weaknesses of this plant. Moreover, this project will try to develop India toward
the top GDP in the world with developing nuclear fusion plant.
Incidentally, even though India is developing today, enormous people have problems of
their lives; thus, this project will try mostly to resolve the problems for a comfortable and
secure life of people in India.
3. 1. Hofstede’s Cultural Dimension
Indian
Hofstede’s
4
• Power distance - 77
• Individualism - 48
• Masculinity - 56
• Uncertainty avoidance - 40 (Exhibit 1)
Exhibit 1
Power
Distance
Hierarchical degree is especially high in India. The high PDI suggest Caste still exists in India, so it
means society has more unequal distribution power among people and people follow authority. Thus, when we
start our project in India, we should approach this project to the authorities such as CEO or other director
managers in big companies. Because the project of nuclear fusion plant is big business, we are going to deal
with Indian government as well; therefore, we should also approach the authorities of Indian government with
using our network. Moreover, the planers of this project should have authority because Indian people follow to
planers who know everything about the project and the project is going to succeed smoothly.
PDI
IDV
MAS
UAI
Series
1
77
48
56
40
0
10
20
30
40
50
60
70
80
90
Indian
Hofstede’s
4
4. Individualism
IDV is near average, so it is considered that self interests and group interests are balanced. Because
several religion are mixed in India, individual is important with people who have different religion and
corporation is important with people who have same religion. Incidentally, when we start a business in India,
we should cope flexibly with any situation such as let Indian workers do their job if they want to do it
individually, but sometimes we need to make a team and good boss for advancing our project.
Masculinity
MAS is a little bit higher than average, so it is considered the big project such as nuclear power plant is
acceptable in India because this project is challengeable and innovative.
Uncertainty
Avoidance
UAI is somewhat low, so people are okay with ambiguous situations and they accept challenges and
risks. Incidentally, India is democracy so citizens’ opinion will be reflected. Thus, we need to acquire an
understanding for new market from both government and citizens, especially for the power plant that has huge
influence for people and environmental. In addition, low point of UAI is good for opening market of unclear
power plant. India is not familiar with this new power plant due to depending thermal power plant, but Indian
UAI is low so they might be going accept this new power plant with explaining how it will contribute for India
5. 2. Political Stability
Military
The military has a strength of about 1 million and 130 thousand. In fact India is one of the countries that
has nuclear weapon, and this country is not approved to have nuclear weapon by NPT. However, India is very
peace like they do not have domestic war or war with foreign countries recently.
Politics
India is the largest democratic country in the world because Indian has 1.22 billion people. In addition,
Indian government changed as Bharatiya Janata Party for the first time in ten years in May, 2014. Even though
government changed, corruption still exists, and even minister and secretary were involved graft. In order to
success this project, we need to find the earnest statesman who is interested in a power plant.
Social
Environment
The social issue in India is the high rate of rape. Females are still low status because of Caste system. In
fact, foreign females are not exception, because a lot of crimes of rape to travelers are happened today.
Religion
A conflict among several religions in India is also social issue. Occasionally, arson, plunder and murder
are happened due to religious conflict. In fact, Hinduism has bigger power than Islam in India. People have the
right of freedom of speech but the slander about religion is extremely taboo.
Restriction
on
Business
Restriction to foreign company is very strict, for instance, for lottery, chit fund, atomic energy and
gambling. In addition, company is able to invest only 49% of entire energy plant investment in India, so as my
project, Indian government and our company divide half investment. If foreign company is against these
restrictions, Indian government expropriates.
6. 3. Major problems in India
Population
Explosion
World
Population
Estimates
by
United
Nation
Currently
2020
2030
Country
Population
Country
Population
Country
Population
1 China 1,341,335 China 1,387,792 India 1,523,482
2 India 1,224,514 India 1,386,909 China 1,393,076
3 U.S. 314,551 U.S. 337,102 U.S. 361,680
Insufficiency
of
Electricity
• More than 300 million people in India still have no electricity.
• 620 million people in 22 states were hit by one of the world's worst blackouts in mid-2012.
• Average temperature is 80° in Kolkata.
• Sometimes temperature goes up to 122° in summer.
Production source of India’s electricity (GWh)
Regularly
Used
Sources
of
Fuels
for
Household
Lighting
Source No Grid Electricity Use Grid Electricity Total
Electricity Line 5.69* 97.61 61.16
Generator 0.48 1.03 0.82
Kerosene 98.55 98.25 98.37
LPG/Gas light 1.57 1.99 1.82
Candle 7.87 7.72 7.78
Solar power 0.12 0.16 0.14
Other 1.09 0.64 0.82
68%
12%
11%
5%
3%
1%
Coal
(432526)
Hydro
(75360)
Gas
(72826)
Oil
(29130)
Nuclear
(17732)
Solar
PV,
biomass
(5700)
7. Satisfaction
with
regularity
of
electricity
supply
(%
of
households
reporting)
Grade Season Summer Other
Very unsatisfied 82.00 79.84
Somewhat unsatisfied 13.68 15.04
Neutral 1.76 1.76
Somewhat satisfied 2.00 2.80
Very satisfied 0.56 0.56
Insufficiency
of
Water
• Many water sources are contaminated with both bio and chemical pollutants
• 21% of the country's diseases are water-related
• Only 33% of the country has access to traditional sanitation
• Children of 100 million families live without water at home
• Water scarcity in India is expected to worsen as the overall population is expected to increase to 1.6
billion by year 2050
Unemployment
• 113 million people are unemployed.
• 47 million young people such as between 15 years old and 24 years old are unemployed.
• The unemployment rate is 54% in West Bengal state and this rate is highest among all states in India.
Air
Pollution
The
largest
producers
of
CO2
emissions
worldwide
in
2014
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
China
United
States
India
8. The
contributors
of
CO2
emission
Insufficiency
of
Fossil
Fuel
on
Earth
The
End
Of
Fossil
Fuels
9. 4.
IMC/
Advertising
Suggestions
Sales
Promotions
This project is going to involve Indian government so we need a negotiation with them. In order to
receive an approval of investment and development of power plant from Indian government, we need to
explain what are the benefits of nuclear fusion plant and how does nuclear fusion plant contribute to India.
Benefit
of
nuclear
fusion
plant
• Create surplus of electricity
Nuclear fusion plant is able to create enormous energy. Usually, nuclear fusion plant is
able o create 2 billion calorie from 1 gram uranium;
however,
nuclear fusion plant is able to
create 14 billion calorie from 1 gram hydrogen, so it can be inferred it will create sufficient
electricity supply for Indian people and stop vast blackouts in India.
In addition, because of surplus of electricity, India will be able to sell other energy that is
made by other generating stations to other country around India, and also India can sell
methane hydrate that is buried in the deep Indian Ocean. Thus, India can increase exports and
also it is going to raise up GDP.
• Create surplus of water
When nuclear fusion plant evaporates water, the temperature of nuclear fusion reaction is
going to be over 800. Eventually, this high temperature is also able to use for desalination. As a
process of desalination, seawater is heated up first and then extracts fresh water. Nuclear power
in India is only 3% so with developing nuclear fusion plant, more fresh water can be made and
it is going to resolve the problem of insufficiency of water in India.
In fact, thermal power station, which uses petroleum,
natural
gas,
coal
and
nuclear
energy,
needs
fresh
water
for
spinning
a
turbine
so
we
can
use
the
fresh
water
that
is
made
by
desalination for thermal power station.
10. • Create employment
In order to build nuclear plants, we definitely need vast workers so this project is going to
create lots of employment and cure poor people.
• Resolve air pollution
The CO2 emission of nuclear fusion generation is same as hydroelectric power
generation and it means it is very low, so with increasing the proportion of using nuclear fusion
plant, air pollution is going to be resolved.
• Reduce
using
fossil
fuel
The resources of nuclear fusion plant are hydrogen, which can be mined from seawater
inexhaustibly so India do not need to be worry about limitation and cost of fossil fuel.
Public
Relations
We need a promotion for not only Indian government but also consumers and stockholders. In order to
be accepted project of nuclear fusion plant among them, we need to promote extensively.
• Town
meeting
It is assumed some people around the specific proposed construction site are going to
object the project because nuclear plant is considered dangerous. However, this plant uses
hydrogen mostly so it very safety if it has problem or accident. Thus, we need explain this them.
• Bill
board
Billboard
is
also
useful.
We
can
put
benefits
of
nuclear
fusion
plant
to
bill
board
and
advertise
our
project.
• Media
relations
We also want to promote our project extensively. With promoting to government and doing
town meeting, probably medias is going to pick up our project as news, and we can spread more
information.
Epoch-Making
Generating Station is
Coming Soon!!
11. Summary
of
Suggestions
Indian government established “Rajiv Gandhi Grameen Vidhyutikaran Yojana(RGGVY)” on April
2005. This is the scheme that Government of India launched with the primary objective of creating rural
electricity infrastructure and completing household electrification. The scheme aimed 100 percent rural
electrification and thereafter providing electricity to all households by 2010. However, it is completed
only 44% currently so it is considered Indian government is very eager for an achievement of RGGVY.
Thus, if we can promote well about how good is the nuclear fusion plant that resolves the problem of
insufficiency of electricity, Indian government definitely approve our project.
Incidentally, Indian government does not permit investment of atomic plant so we have to explain
nuclear fusion plant mostly do not use atomic power which is danger.
In addition, India has a possible to make hydrogen bomb from nuclear fusion plant so we need an
agreement about India will not make any bomb from our plant.
12. Worked Cited (Mar 29, 2015)
Boden, T.A., G. Marland, and R.J. Andres. 2010. Global, Regional, and National Fossil-Fuel CO2
Emissions. Carbon Dioxide Information Analysis Center, Oak Ridge National Laboratory, U.S.
Department of Energy, Oak Ridge, Tenn., U.S.A. doi
International Thermonuclear Experimental Reactor. The way to new energy.
An optimal electricity allocation model for sustainable resource use in India.” By S. Jebaraj1 , S. Iniyan2,*,†
and Ranko Goic3
Herath Gunatilakea, Narasimhamurty Maddipatib and Sumeet Patil. “Willingness to Pay for Electricity Supply
Improvements in Rural India”
United Nation. “Deputy UN chief calls for ‘hydro-diplomacy’ as world faces growing water shortages”.
Goldston, Rob. “Anatomy of Fusion: The Reactor of the Future.”
Jebaraj. International Journal of Energy Research. “An optimal electricity allocation model for sustainable
International Peace Research Institute, Oslo (PRIO). “resource use in India.”.Energy Security in Asia:China,
India, Oil and Peace.
“Report to the Norwegian Ministry of Foreign Affairs.
Snyder, Shannyn. The Water Project is a 501(c)(3) non-profit .”WATER IN CRISIS – INDIA”.
JIM YARDLEY and GARDINER HARRIS. “2nd Day of Power Failures Cripples Wide Swath of India”. The
New York Times.
Miller, Leslie A. Journal of Environmental Engineering. “Contribution of Water and Wastewater
Infrastructures to Urban Energy Metabolism and Greenhouse Gas Emissions in Cities in India.”
Programme Evaluation Organisation Planning Commission Government of India. “Evaluation Report on Rajiv
Gandhi Grameen Vidyutikaran Yojana (RGGVY)”.
World Bank. “World Development Indicators”.
NDTV Convergence. India's Looming Power Crisis: Five States May Face Blackouts.
World Bank. “Gross domestic product 2013”.
Shekhar Kumar Patel. “FDI and Political Stability in India”.
