Creating and implementing a content strategy and the importance of having one.

1. CONTENT STRATEGY

2. Tela Litana
Content Strategist and Social Media Manager
@Tela_telz
tela@zasocialmedia.com

3. ON THE AGENDA
• WHAT IS A CONTENT STRATEGY?
• WHY DO I NEED A CONTENT STRATEGY?
• CREATING AND IMPLEMENTING A CONTENT STRATEGY
• MY CONTENT STRATEGY BURGER

4. WHAT IS A CONTENT STRATEGY?
Careful Planning

5. WHAT IS A CONTENT STRATEGY?
Continuous Development

6. WHAT IS A CONTENT STRATEGY?
Ongoing Management

7. WHY DO I NEED A CONTENT
STRATEGY?

8. WHY DO I NEED A CONTENT STRATEGY?
ATTRACT

9. WHY DO I NEED A CONTENT STRATEGY?
MAXIMISE
WEB
CONTENT

10. WHY DO I NEED A CONTENT STRATEGY?
PRIORITIZE

11. WHY DO I NEED A CONTENT STRATEGY?
BUILD TRUST

12. CREATING AND IMPLEMENTING A
CONTENT STRATEGY

13. HOW DO I CREATE A CONTENT STRATEGY?
Picture by Andrew Kaufman

14. HOW DO I CREATE A CONTENT STRATEGY?
• OVERALL OBJECTIVES
• BUYER PERSONAS
• PRIMARY/SECONDARY MESSAGING
• EDITORIAL CALENDAR
• LINKING PLATFORMS

15. HOW DO I CREATE A CONTENT STRATEGY?
• Awareness
• Nurture
• Market Products
• Thought Leader
• Promote

16. HOW DO I CREATE A CONTENT STRATEGY?
• BUYER PERSONA/S
Look into your
demographics, analyze
your competitors,
master the landscape

17. HOW DO I CREATE A CONTENT STRATEGY?
• PRIMARY/SECONDARY MESSAGING
Primary (our
services)
Secondary
(humor)
Smart marketers really
master the art of
primary and secondary
messaging

18. HOW DO I CREATE A CONTENT STRATEGY?
• EDITORIAL CALENDAR

19. HOW DO I CREATE A CONTENT STRATEGY?
• TONE OF VOICE
Engage with people; just remember that a business
has no business in peoples’ private lives – Nicole Nash.

20. HOW DO I CREATE A CONTENT STRATEGY?
• KNOW YOUR PLATFORMS
Content
differentiation,
understand how
users speak on
each platform

21. HOW DO I CREATE A CONTENT STRATEGY?
• KNOW YOUR PLATFORMS

22. HOW DO I IMPLEMENT MY CONTENT STRATEGY?
• LINKING YOUR PLATFORMS

23. MY CONTENT STRATEGY BURGER
Eye for detail..

24. END