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Blog Your Way
Blog Your Way
to The Top
to The Top
Ben Lumley
Ben Lumley
0 School’s Speaker
0 Personal Achievement Coach
www.thebenlumley.com
@ mrbensays
http://uk.linkedin.com/in/benlumley6
So what?
www.garyvaynerchuk.com
• Host of Wine Library TV
• Wants to own the NY Jets
• Appeared in the Wall Street
Jounral, Time Magazine, on
Late night with Conan O-Brien
• Built Vaynermedia from
online, now works with NHL
www.lewishowes.com
• Former All American Football Player
• Founded Sports Executives
Association and SportsNetworker.com 
• Go to guy for using LinkedIn to build a
business
• Conducted trainings and webinars for
more than 8,000 people worldwide.
www.taramohr.com
• Life Coach
• Written for USA Today, Forbes,
and Ode Magazine 
• Regularly writes for the
Huffington Post
www.envato.com
• Founder of Envato
• Started with nothing. Built PSDtuts 2006
•
8 million visitor p.m
• Sites in the top 1000 on the net
• Sole purpose of Envato is to help
people to earn and to learn, online.
www.virtualbusinesslifestyle.com
• Ceo of Virtual Outsourcing firm
Live2Sell
• Virtual CEO mission
• Featured on BBC’s Click
• Only been online 9 months,
making massive amounts of
money through online efforts
Your Voice = Your Brand
Purple Cows
Success
#1 Key to Success?
Give a Crap!
Gary Vay·ner·chuk
Blogging...
VS
No matter what you
do,
it’s about brand
awareness
9 killer tips for creating an
awesome blog
In true blog post fashion...
#1 Just start
#2 Be consistent
#3 Make it easy to share
#4 Be clear on your niche
#5 Create content for your
niche
#6 Interact
#7 Provide Value (solve a
problem)
#8 Spread your word
through guest posting
#9 Play for the long game
They don’t give it the
attention it deserves
They worry more about
the way it looks than
what it does
They listen to the
negative voices in their
life
They don’t believe in the
product/content/service
Q and A
www.thebenlumley.com
@mrbensays
http://uk.linkedin.com/in/benlumley6

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Zone Lecture, November 11th 2010, Blog your way to the top