Folks, we need to talk
Notre politique pédagogique dans les prochaines
semaines sera tourné vers l’excellence
Mailing Quotidien
On va vous envoyer des conseils tous les jours
On est à votre
disposition
Ce n’est pas une blague
Questions sur le
product/market fit
On en parle toute la semaine, 

alors intérêt d’avoir compris
Interviews 

Done Right
Le prisme français
Interview w/ Context
Behavior focus
Learn to read lies
First, good interviews,
start w/ good questions
A good question
is open
A good question is
interesting to ask/answer
Good questions are here
to lead to new questions
Make people
confortable
Don’t tell them you are
interviewing them
People like to look
smart, ask for advice
Demand for truth
Take your inspiration from
kids: the Why effect?
Don’t ask two
questions at once
Silence is gold
Let them have the idea, 

simulate!
Remember etiquette
Create Screener
Questions
Good interviews come
with good pitch
Takes good notes / not about what it is saying



- descriptive: 

see something, write it down



- inferential:

use inf...
Who / 

How / 

Where / 

What /
Turn off distractions
Avoid making the
person a designer
Don’t be poker face,
show empathy
Followup ! 



Growth Hacking of the followup
Good interviews are
paid interviews
Design Thinking Bullshit
& Methodologies
Rank People
Framework
Practise!
Learn to do it 

ALL THE TIME
Iterate until vomiting
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamily
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamily
L'art de l'interview - Oussama Ammar, Co-founder chez TheFamily
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L'art de l'interview - Oussama Ammar, Co-founder chez TheFamily

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L'interview est un art complexe: un bon interview vient des bonnes questions posées. Oussama Ammar, va développer les subtilités à comprendre pour maîtriser l'art de l'interview.

Les slides : https://www.youtube.com/watch?v=lEi0a0n9IUA

At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/

Par Oussama Ammar, Co-founder chez TheFamily - http://twitter.com/@daedalium

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L'art de l'interview - Oussama Ammar, Co-founder chez TheFamily

  1. 1. Folks, we need to talk Notre politique pédagogique dans les prochaines semaines sera tourné vers l’excellence
  2. 2. Mailing Quotidien On va vous envoyer des conseils tous les jours
  3. 3. On est à votre disposition Ce n’est pas une blague
  4. 4. Questions sur le product/market fit On en parle toute la semaine, 
 alors intérêt d’avoir compris
  5. 5. Interviews 
 Done Right
  6. 6. Le prisme français
  7. 7. Interview w/ Context
  8. 8. Behavior focus
  9. 9. Learn to read lies
  10. 10. First, good interviews, start w/ good questions
  11. 11. A good question is open
  12. 12. A good question is interesting to ask/answer
  13. 13. Good questions are here to lead to new questions
  14. 14. Make people confortable
  15. 15. Don’t tell them you are interviewing them
  16. 16. People like to look smart, ask for advice
  17. 17. Demand for truth
  18. 18. Take your inspiration from kids: the Why effect?
  19. 19. Don’t ask two questions at once
  20. 20. Silence is gold
  21. 21. Let them have the idea, 
 simulate!
  22. 22. Remember etiquette
  23. 23. Create Screener Questions
  24. 24. Good interviews come with good pitch
  25. 25. Takes good notes / not about what it is saying
 
 - descriptive: 
 see something, write it down
 
 - inferential:
 use inference to make assumptions 
 - evaluative:
 try to build a theory
  26. 26. Who / 
 How / 
 Where / 
 What /
  27. 27. Turn off distractions
  28. 28. Avoid making the person a designer
  29. 29. Don’t be poker face, show empathy
  30. 30. Followup ! 
 
 Growth Hacking of the followup
  31. 31. Good interviews are paid interviews
  32. 32. Design Thinking Bullshit & Methodologies
  33. 33. Rank People Framework
  34. 34. Practise!
  35. 35. Learn to do it 
 ALL THE TIME
  36. 36. Iterate until vomiting

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