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Making things sing and dance: Signature Experiences

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TheFamily
TheFamily

By Alex Nako, Head of UX at State.com

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Making things sing and dance Alex Nako TheFamily | March 2014
Marketing
MarketingR&D
MarketingR&D Startup
User needs Value Proposition USP Brand experience =Signature Experience
Baseline Signature The needle in the hay
Baseline Known New Signature
When • Key moment(s) • Celebrate the start • Celebrate the conclusion ! How • Light-touch • Memorable/Addictive
Buy now with 1 click
Eurostar:
Eurostar: blazing fast, comfortable Possibly the best train ever
20 people agree with you Eurostar: blazing fast, comfortable
Eurostar: blazing fast, comfortable
Eurostar: blazing fast, comfortable
Google Glass
Edward Snowden
Justin Bieber
Thank you See you in the opinion network

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