"Public transportation for Humboldt County: opportunities, challenges, and economic and environmental benefits.

1. Micro-urban multi-modalism
Aaron Antrim, Trillium Solutions, Portland, OR
Plan-it-green Adaptation Conference, Arcata, California

2. Effective transportation:
‣ goes where people need to travel.
‣ goes when they need it.
‣ is easy to understand and use.

3. Parts of a multi-modal network
← Effective transit serves many
Public transit uses and customers.
Walking & street ← Basic infrastructural
components. Essential for active
network transportation.
← Separated and on-street
Bike network bikeways.
Car share / ← Provides alternative to car
ownership for occasional and
rideshare special trips.

4. TransLink (Vancouver, BC):
“Managing the Transit Network” primer
(http://www.translink.ca/networkmanagement)

5. Public transportation is the
“heavy mover” of a
multi-modal transportation
network.

6. How much transit can we
afford?
Hourly operating
cost
× Span ← What hours does service run?
× Frequency ← How often does it run?
← How much is collected from
- Farebox returns passenger fares?
Total subsidy ← What is the cost to taxpayers?

7. Efficiency = abundance
We can afford more transit service by:
‣ reducing operations cost, and/or…
‣ increasing farebox revenue.

8. Slow transit is expensive.
Increase speed with:
‣ Eliminate stops/widen stop spacing.
‣ Direct travel pattern (circuitous streets
are the enemy of abundant transit).
Efficient transit geometry
Twice as expensive

9. Be efficient and productive for the benefit of both TransLink and transit customers
Balancing network demand (more from TransLink)
(http://www.translink.ca/networkmanagement)
Have strong anchors at both ends
Over-supply Efficient and Productive Overcrowding
Strong anchors at both ends of the line
Figure 7 – Network design should coordinate service delivery with demand by providing appropriate service types and frequencies.
TransLink works to provide transit service that is as efficient
and productive as possible, within the budget we have. This
What is Productivity?
means we try to match service with demand as much as
possible. High ridership generates a greater amount of fare
Efficient and Productive Efficient and Productive Efficient and Productive
Sometimes referred to as effectiveness, productivity is
revenue, which in turn helps TransLink provide the highest essentially the return-on-investment of a transit service.
level of service possible. It is a measure of how much ridership a line attracts
Weak anchorsto the cost of providing the service.
relative
Efficient and productive services find the happy medium
between over-supply and overcrowding. To reach this medium,
we can change the frequency of service, when and how long Though we try to keep in mind the principle of versatility to
a particular service is offered (the span of service), the spacing make the transit network useful for many kinds of people and
between stops, or the level of priority given to transit (e.g. HOV trips, we have to decline service requests that would mean
lanes or signal priority). running an expensive service for small numbers of people.
Over-supply Overcrowding cases we may even decide to shift resources from
In other Over-supply
By making sure our transit services are efficient and productive, services that have low ridership to services that are experiencing
we maximize the amount of service we can provide given overcrowding or pass-ups.

10. Efficiency = abundance
We can afford more transit service by:
‣ reducing operations cost, and/or…
‣ increasing farebox revenue.
Transit is not affordable/efficient in:
‣ very low population environments

11. Frequency = vehicles per hour
(minutes between vehicles)/60 min
Frequency is expensive.
Doubling frequency doubles operating cost.

12. Frequency also can change the nature of a
transit service and make it more useful.
“Frequency is freedom.”
— Jarrett Walker, author of Human Transit

13. Strategy: Bus Rapid Transit (BRT)
Example: EmX in Eugue, OR
‣
‣
‣
At-grade boarding
Off-board fare payment
Signal priority
} Speed!
‣ Frequent service
‣ High-quality vehicles

14. Opportunities for public
transit in Humboldt:
‣ Core population centers clustered around
101 travel corridor
‣ Significant trip generators in Humboldt State
University, and in major employers

15. Transportation and the New Generation
USPIRG: http://www.uspirg.org/reports/usp/transportation-and-new-generation
‣ “From 2001 to 2009, the annual number of
vehicle-miles traveled by young people (16 to
34-year-olds) decreased from 10,300 miles to
7,900 miles per capita—a drop of 23
percent.”
‣ In 2009, 16 to 34-year-olds as a whole took
24 percent more bike trips than they took in
2001, despite the age group actually shrinking
in size by 2 percent.
‣ In 2009, 16 to 34-year-olds walked to
destinations 16 percent more frequently than
did 16 to 34-year- olds living in 2001.
‣ From 2001 to 2009, the number of passenger-
miles traveled by 16 to 34-year-olds on public
transit increased by 40 percent.

16. Effective transportation:
‣ goes where people need to travel.
‣ goes when they need it.
‣ is easy to understand and use.

17. Parts of a multi-modal network
← Effective transit serves many
Public transit uses and customers.
Walking & ← Basic infrastructural
components. Essential for active
street transportation.
network ← Separated and on-street
Bike network bikeways.
← Provides alternative to car
Car share ownership for occasional and
special trips.

23. Car-share/rideshare:
‣ Provides a car when you need it.
‣ Moves costs from capital/fixed to per-
use.
‣ Provides the right-sized tool for the
job.
‣ Enables elimination or reduction of
household vehicle fleet.

24. Car-share options:
‣ Zipcar
‣ Peer-to-peer:
Getaround
Relay Rides
‣ Car2go

25. Rideshare options:
‣ Craigslist
‣ Zimride.com
‣ Parkio
‣ Avego

26. Effective transportation:
‣ goes where people need to travel.
‣ goes when they need it.
‣ is easy to understand and use.

27. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
24
25
26
27
28
29
33 B at 11th :23
37
TRANSIT 4tCENTER
29
37
1 h at B
HSU (Library)
:24
:26 30
92518 StreetB
E 14th at Union
20 14th at
:28
:29 31
Between 10th & 9th
21 Union at 11th :30 12
21 A Community Center :31
(10:30 to 2:30 or on request) 13
Transfer to
22 Colony Inn HTA :33 14
23 Sunnybrae Prof. Bldg. :34
24 Sunnybrae Centre :35 15
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
DOWNTOWN Sunnybrae Loop :37 1A
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
Crescent Way
25 :42
NEW YEARS DAY • MEMORIAL DAY
Equinox School
26 :44
Union at 11th
27 :45
MARTIN LUTHER Union DAY • 4TH:46
14th at KING
28 OF
29
JULY • LABOR DAY :50
14th at B
HSU (Library)
37
:47
THANKSGIVING at 14th & DAY AFTER
LK Wood DAY
30 :51
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
GENERAL REFERENCE: ! # "
$ % !! !" !#
TRANSPORTATION: &# &$ '"&' "! "" "#
!$ !% &! &" &%
'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' The Arcata & Mad Riv
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&( ated by the Arcata
Arcata:
'@AA+:;A+2'B2-C<3 45#7 !758" A&MRTS ...................................... 822-3775
!"#) %"&# '"&#
alternative form of t
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
Chamber of Commerce ........... 822-3619
'H)-+I2'1A-,3 4588 !75"$ Eureka ("&& Transit ............................. 443-0826
%"%% '"%% limits for all citize
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
City Hall ................................... 822-5951
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ Redwood Transit (H.T.A.) ............ 443-0826
)"%! ("%* !")$ %"!$ &"(! '"!$ $"(! saving energy and s
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 )("!& )"%) ("%' ................................... 825-8934
!")& %"!&
Greyhound !")! %"!! &"() '"!& $"() citizens and student
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% &")+ '"!! $")+
Library ...................................... 822-5954
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# .......................................'"!# $")' 231-2222
)"!' ("%) !")# %"!# &")' (800) )#"%'
The cost of the syst
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
Police ....................................... 822-2428
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' Arcata Dial-A-Ride Info&")! '"(' $")( 822-3775
)"!( ("!$ !"#' %"(' ............... )#"%( and revenues obtain
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
Highway Patrol ............................ 822-5981
'Q-EE2M'92:;3 45!% !75!& )(")+ Dial-A-Ride pickup %"%*
)("%+ ("!# %")+ ...................... 442-4555
'")+ ,
)#"!+ sales tax on gasoline
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
H.S.U. Information $578 $5"! 45!! %57" !7578 !75#6 )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! 442-4551
City Cab ....................................... *"(! )#"!)
'!8;<'0'B'P;)22;:'U'J)C-;-
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#"
Arcata Ambulance ....................... 822-4166
)("))
)("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## 442-0900
Express Taxi ................................ *"(# )#"(* - A&MRTS is conve
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+ to within ¼ mile o
Mad River Comm. Hosp. ............. 822-3621
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 Airport Shuttle ............................. 442-9266
!"&# &"&# *"#( . For information call:
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
Emergency Calls ................................. 911
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ........................ (800) USA-RAIL
AMTRACK ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")& /

28. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
step 1 24
25
26
(my house) 27
28
29
33 B at 11th :23
37
TRANSIT 4tCENTER
29
37
1 h at B
HSU (Library)
:24
:26 30
92518 StreetB
E 14th at Union
20 14th at
:28
:29 31
Between 10th & 9th
21 Union at 11th :30 12
21 A Community Center :31
(10:30 to 2:30 or on request) 13
Transfer to
22 Colony Inn HTA :33 14
23 Sunnybrae Prof. Bldg. :34
24 Sunnybrae Centre :35 15
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
DOWNTOWN Sunnybrae Loop :37 1A
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
Crescent Way
25 :42
NEW YEARS DAY • MEMORIAL DAY
Equinox School
26 :44
Union at 11th
27 :45
MARTIN LUTHER Union DAY • 4TH:46
14th at KING
28 OF
29
JULY • LABOR DAY :50
14th at B
HSU (Library)
37
:47
THANKSGIVING at 14th & DAY AFTER
LK Wood DAY
30 :51
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
GENERAL REFERENCE: ! # "
$ % !! !" !#
TRANSPORTATION: &# &$ '"&' "! "" "#
!$ !% &! &" &%
'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' The Arcata & Mad Riv
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&( ated by the Arcata
Arcata:
'@AA+:;A+2'B2-C<3 45#7 !758" A&MRTS ...................................... 822-3775
!"#) %"&# '"&#
alternative form of t
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
Chamber of Commerce ........... 822-3619
'H)-+I2'1A-,3 4588 !75"$ Eureka ("&& Transit ............................. 443-0826
%"%% '"%% limits for all citize
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
City Hall ................................... 822-5951
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ Redwood Transit (H.T.A.) ............ 443-0826
)"%! ("%* !")$ %"!$ &"(! '"!$ $"(! saving energy and s
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 )("!& )"%) ("%' ................................... 825-8934
!")& %"!&
Greyhound !")! %"!! &"() '"!& $"() citizens and student
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% &")+ '"!! $")+
Library ...................................... 822-5954
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# .......................................'"!# $")' 231-2222
)"!' ("%) !")# %"!# &")' (800) )#"%'
The cost of the syst
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
Police ....................................... 822-2428
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' Arcata Dial-A-Ride Info&")! '"(' $")( 822-3775
)"!( ("!$ !"#' %"(' ............... )#"%( and revenues obtain
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
Highway Patrol ............................ 822-5981
'Q-EE2M'92:;3 45!% !75!& )(")+ Dial-A-Ride pickup %"%*
)("%+ ("!# %")+ ...................... 442-4555
'")+ ,
)#"!+ sales tax on gasoline
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
H.S.U. Information $578 $5"! 45!! %57" !7578 !75#6 )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! 442-4551
City Cab ....................................... *"(! )#"!)
'!8;<'0'B'P;)22;:'U'J)C-;-
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#"
Arcata Ambulance ....................... 822-4166
)("))
)("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## 442-0900
Express Taxi ................................ *"(# )#"(* - A&MRTS is conve
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+ to within ¼ mile o
Mad River Comm. Hosp. ............. 822-3621
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 Airport Shuttle ............................. 442-9266
!"&# &"&# *"#( . For information call:
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
Emergency Calls ................................. 911
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ........................ (800) USA-RAIL
AMTRACK ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")& /

29. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
step 1 24
25
26
(my house) 27
28
29
33 B at 11th :23
37
TRANSIT 4tCENTER
29
37
1 h at B
HSU (Library)
:24
:26 30
92518 StreetB
E 14th at Union
20 14th at
:28
:29 31
Between 10th & 9th
21 Union at 11th :30 12
21 A Community Center :31
(10:30 to 2:30 or on request) 13
Transfer to HTA
step 2
22 Colony Inn :33 14
23 Sunnybrae Prof. Bldg. :34
24 Sunnybrae Centre :35 15
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
1A
(timing point)
DOWNTOWN Sunnybrae Loop :37
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
25 Crescent Way :42
NEW 26 Equinox School
YEARS DAY • MEMORIAL DAY:44
27 Union at 11th :45
MARTIN LUTHER Union DAY • 4TH:46
28 14th at KING OF
29
37
JULY • LABOR DAY :50
14th at B
HSU (Library)
:47
THANKSGIVING at 14th & DAY AFTER
30 LK Wood DAY :51
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
GENERAL REFERENCE: ! # "
$ % !! !" !#
TRANSPORTATION: &# &$ '"&' "! "" "#
!$ !% &! &" &%
'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' The Arcata & Mad Riv
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&( ated by the Arcata
Arcata:
'@AA+:;A+2'B2-C<3 45#7 !758" A&MRTS ...................................... 822-3775
!"#) %"&# '"&#
alternative form of t
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%'
Chamber of Commerce ........... 822-3619
'H)-+I2'1A-,3 4588 !75"$ Eureka ("&& Transit ............................. 443-0826
%"%% '"%% limits for all citize
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
City Hall ................................... 822-5951
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ Redwood Transit (H.T.A.) ............ 443-0826
)"%! ("%* !")$ %"!$ &"(! '"!$ $"(! saving energy and s
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 )("!& )"%) ("%' ................................... 825-8934
!")& %"!&
Greyhound !")! %"!! &"() '"!& $"() citizens and student
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% &")+ '"!! $")+
Library ...................................... 822-5954
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# .......................................'"!# $")' 231-2222
)"!' ("%) !")# %"!# &")' (800) )#"%'
The cost of the syst
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
Police ....................................... 822-2428
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' Arcata Dial-A-Ride Info&")! '"(' $")( 822-3775
)"!( ("!$ !"#' %"(' ............... )#"%( and revenues obtain
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
Highway Patrol ............................ 822-5981
'Q-EE2M'92:;3 45!% !75!& )(")+ Dial-A-Ride pickup %"%*
)("%+ ("!# %")+ ...................... 442-4555
'")+ ,
)#"!+ sales tax on gasoline
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
H.S.U. Information $578 $5"! 45!! %57" !7578 !75#6 )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! 442-4551
City Cab ....................................... *"(! )#"!)
'!8;<'0'B'P;)22;:'U'J)C-;-
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#"
Arcata Ambulance ....................... 822-4166
)("))
)("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## 442-0900
Express Taxi ................................ *"(# )#"(* - A&MRTS is conve
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+ to within ¼ mile o
Mad River Comm. Hosp. ............. 822-3621
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 Airport Shuttle ............................. 442-9266
!"&# &"&# *"#( . For information call:
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
Emergency Calls ................................. 911
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ........................ (800) USA-RAIL
AMTRACK ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")& /

30. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
step 1 24
25
26
(my house) 27
28
29
33 B at 11th :23
37
TRANSIT 4tCENTER
29
37
1 h at B
HSU (Library)
:24
:26 30
92518 StreetB
E 14th at Union
20 14th at
:28
:29 31
Between 10th & 9th
21 Union at 11th :30 12
21 A Community Center :31
(10:30 to 2:30 or on request) 13
Transfer to HTA
step 2
22 Colony Inn :33 14
23 Sunnybrae Prof. Bldg. :34
24 Sunnybrae Centre :35 15
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
1A
(timing point)
DOWNTOWN Sunnybrae Loop :37
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
25 Crescent Way :42
NEW 26 Equinox School
YEARS DAY • MEMORIAL DAY:44
27 Union at 11th :45
MARTIN LUTHER Union DAY • 4TH:46
28 14th at KING OF
29
37
JULY • LABOR DAY :50
14th at B
HSU (Library)
:47
THANKSGIVING at 14th & DAY AFTER
30 LK Wood DAY :51
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
GENERAL REFERENCE: ! # "
$ % !! !" !#
TRANSPORTATION: &# &$ '"&' "! "" "#
!$ !% &! &" &%
'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' The Arcata & Mad Riv
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&( ated by the Arcata
Arcata: A&MRTS ...................................... 822-3775
step 3
'@AA+:;A+2'B2-C<3 45#7 !758" !"#) %"&# '"&#
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%' alternative form of t
Chamber of Commerce ........... 822-3619
'H)-+I2'1A-,3 4588 !75"$ Eureka ("&& Transit ............................. 443-0826
%"%% '"%% limits for all citize
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s
(transfer)
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ )"%! ("%* !")$ %"!$ &"(! '"!$ $"(!
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 )("!& )"%) ("%' ................................... 825-8934
!")& %"!&
Greyhound !")! %"!! &"() '"!& $"() citizens and student
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% &")+ '"!! $")+
Library ...................................... 822-5954
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# .......................................'"!# $")' 231-2222
)"!' ("%) !")# %"!# &")' (800) )#"%'
The cost of the syst
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
Police ....................................... 822-2428
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' Arcata Dial-A-Ride Info&")! '"(' $")( 822-3775
)"!( ("!$ !"#' %"(' ............... )#"%( and revenues obtain
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
Highway Patrol ............................ 822-5981
'Q-EE2M'92:;3 45!% !75!& )(")+ Dial-A-Ride pickup %"%*
)("%+ ("!# %")+ ...................... 442-4555
'")+ ,
)#"!+ sales tax on gasoline
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
H.S.U. Information $578 $5"! 45!! %57" !7578 !75#6 )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! 442-4551
City Cab ....................................... *"(! )#"!)
'!8;<'0'B'P;)22;:'U'J)C-;-
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#"
Arcata Ambulance ....................... 822-4166
)("))
)("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## 442-0900
Express Taxi ................................ *"(# )#"(* - A&MRTS is conve
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+ to within ¼ mile o
Mad River Comm. Hosp. ............. 822-3621
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 Airport Shuttle ............................. 442-9266
!"&# &"&# *"#( . For information call:
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
Emergency Calls ................................. 911
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ........................ (800) USA-RAIL
AMTRACK ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")& /

31. 2
3
Let’s take a trip…
32
33
29
37
18
20
21
21
22
23
24
DOWNTOWN
step 1 24
25
26
(my house) 27
28
29
33 B at 11th :23
37
TRANSIT 4tCENTER
29
37
1 h at B
HSU (Library)
:24
:26 30
92518 StreetB
E 14th at Union
20 14th at
:28
:29 31
Between 10th & 9th
21 Union at 11th :30 12
21 A Community Center :31
(10:30 to 2:30 or on request) 13
Transfer to HTA
step 2
22 Colony Inn :33 14
23 Sunnybrae Prof. Bldg. :34
24 Sunnybrae Centre :35 15
Bus stops on demand at intersections.
Sunnybrae Loop :37
1
1A
(timing point)
DOWNTOWN Sunnybrae Loop :37
Sunnybrae Centre :41
CLOSED ON MAJOR HOLIDAYS:
24
25 Crescent Way :42
NEW 26 Equinox School
YEARS DAY • MEMORIAL DAY:44
27 Union at 11th :45
MARTIN LUTHER Union DAY • 4TH:46
28 14th at KING OF
29
37
JULY • LABOR DAY :50
14th at B
HSU (Library)
:47
THANKSGIVING at 14th & DAY AFTER
30 LK Wood DAY :51
14th West of G :52
CHRISTMAS DAY & DAY AFTER
N O R T H B O U N D
GENERAL REFERENCE: ! # "
$ % !! !" !#
TRANSPORTATION: &# &$ '"&' "! "" "#
!$ !% &! &" &%
'()*+*,-,'.-)/'0'1*,23 45#6 !758% !"#$ %"&' The Arcata & Mad Riv
'92:;<-=2+'.>?>3 45#& !758# !"#! %"&( '"&( ated by the Arcata
Arcata: A&MRTS ...................................... 822-3775
step 3
'@AA+:;A+2'B2-C<3 45#7 !758" !"#) %"&# '"&#
'DE-F'B2-C<'G++3 4586 !75"% ("&$ %"%' '"%' alternative form of t
Chamber of Commerce ........... 822-3619
'H)-+I2'1A-,3 4588 !75"$ Eureka ("&& Transit ............................. 443-0826
%"%% '"%% limits for all citize
'J*)KA);'(2)F*+-E3 $58$ 458! %5&$ !75"8 !!5&7 )("%) )"%$ ("&( !"() %"%) &"($ '"%) $"($
City Hall ................................... 822-5951 Redwood Transit (H.T.A.) ............ 443-0826 saving energy and s
(transfer)
'D2+;)-E'0'@L))-M $58" 45"$ %5&" !75"7 !!5!6 )("!$ )"%! ("%* !")$ %"!$ &"(! '"!$ $"(!
'@CN*+E2M=*EE2'O*I<'PC<AAE3 $58! 45"# %5&! !75&4 !!5!8
Fire Dept. ................................. 822-2000 )("!& )"%) ("%' ................................... 825-8934
!")& %"!&
Greyhound !")! %"!! &"() '"!& $"() citizens and student
'1-*E)A-,'J=2+L2 45"" %5!% !75&6 !!5!& )("!! )"!+ ("%% &")+ '"!! $")+
Library ...................................... 822-5954
'@CN*+E2M=*EE2'P<AK:3 45"7 %5!6 !75&" !!57% )("!# .......................................'"!# $")' 231-2222
)"!' ("%) !")# %"!# &")' (800) )#"%'
The cost of the syst
'PC<AAE'1A-,3 45&4 %5!8 !75&! !!57$ )("(* )"!% ("!+ !"#* %"(* &")% '"(* $")% )#"%%
Police ....................................... 822-2428
'B2EE-'Q*:;-'J=2+L2 45&6 %5!& !75!% !!57# )("(' Arcata Dial-A-Ride Info&")! '"(' $")( 822-3775
)"!( ("!$ !"#' %"(' ............... )#"%( and revenues obtain
'Q-EE2M'R-:;3 45&& !75!# )("(( ("!! %"(( '"(( )#"!*
Highway Patrol ............................ 822-5981 Dial-A-Ride pickup %"%* %")+ ...................... 442-4555 , sales tax on gasoline
step 4
'Q-EE2M'92:;3 45!% !75!& )(")+ )("%+ ("!# '")+ )#"!+
'OLFSAE,;'P;-;2'T*S)-)M3 ....................... 826-3011
$576 $5"" 45!" %57# !7576 !75#4 )(")! )("%( )"(& ("(% ("&+ %")! %"%( &"#& '")! $"#& *"(& )#"!!
H.S.U. Information $578 $5"! 45!! %57" !7578 !75#6 )("%# )"(! ("(( ("&$ %")) %"%# &"#! '")) $"#! 442-4551
City Cab ....................................... *"(! )#"!)
'!8;<'0'B'P;)22;:'U'J)C-;-
'J)C-;-'()-+:*;'D2+;2)3 $57! $5&4 4574 %577 !757! !75#"
Arcata Ambulance ....................... 822-4166
)("))
)("#* )("!$ )"(# (")+ ("&% %"#* %"!$ &"## '"#* $"## 442-0900
Express Taxi ................................ *"(# )#"(* - A&MRTS is conve
to within ¼ mile o
(destination)
'@-+*E-'DAFFL+*;M'D2+;2) $5#$ !!5#$ !"&$ &"&$ *"#+
Mad River Comm. Hosp. ............. 822-3621
'"),'0'1'P;)22;:'V'RL)2/-3 $5#7 !!5#7 Airport Shuttle ............................. 442-9266
!"&# &"&# *"#( . For information call:
'#;<'0'W'P;)22;:3 65#7 $5!$ 458% %5#7 !758& )("(' )"#+ ("#* ("%! %"(' %"%+ '"%+ )#")$
Emergency Calls ................................. 911
'#;<'0'?'P;)22;:3 6584 $5!# $584 458$ %584 !7587 !!584 )("(% )"#$ ("#' ........................ (800) USA-RAIL
AMTRACK ("%) !"%* %"(% %"%$ &"%* '"%$ *"## )#")& /

32. Conventional maps & timetables

33. People like
things that
are easy,
not hard.

34. Why isn’t it as easy as
or
??

35. It is!
www.google.com/transit

37. 2005 2006 2007 2008 2009
Google Transit launches as a “Labs”
product. TriMet, in Portland, is the
only agency in the trip planner for
over 6 months.

38. 2005 2006 2007 2008 2009
Google announces their “transit partner”
program so other agencies can join.
Green Wheels hassles Humboldt County
operators to publish their information to
Google Transit.

39. 2005 2006 2007 2008 2009
January: Humboldt Transit Authority receives
grant to update local transit agency
websites. I submit a proposal that
includes Google Transit.
August: Google Transit launches for Humboldt
County.

40. At launch, Humboldt County is one of 17 areas in
North America with Google Transit.

41. 2005 2006 2007 2008 2009
Jack Pass
+
Google Transit
+
$4/gallon gas
=
~40% RTS ridership increase

42. 2005 2006 2007 2008 2009
Google Transit in 2009
• 115 North American agencies
• 256 cities on 6 continents
• 12 languages

43. Demo:
•Google Transit
•Google Transit on iPhone
•Northcoast Journal event calendar
•Customized transit schedules
then, back to presentation

44. The future?

45. Demo:
‣ Google Transit
‣ Walk Score & Rental Search
‣ rome2rio
‣ OpenTripPlanner
‣ Mobile applications

46. Discussion:
‣ Real-time information
‣ Mobile apps
‣ Multi-modal information

47. How to create an effective
multi-modal network
‣ Plan transportation and land use
together
‣ Provide many options for diverse
people and trips
‣ Make it easy to use

48. Questions?
Aaron Antrim
aaron@trilliumtransit.com
Blog: www.trilliumtransit.com/blog
Twitter: @aaronantrim