e- business e- marketing e - payment

1. Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore
Shri Vaishnav Institute of Commerce (SVIC)
BBAI203 PRINCIPLES OF COMPUTER APPLICATIONS
Presentation On:-
Unit V: E-Business
Submitted By:-
A.Salem
B.COM ( computer application )
1st year ( 2nd semester )
Submitted To:-
Prof. Manisha Pipariya

4. WHAT IS E-BUSINESS?
• E-business is the electronic
connection of business operations to
customers, suppliers, employees and
other partners.
• E-business refers to a broader
definition of ecommerce, not just the
buying and selling of goods and
services, but also servicing customers,
collaborating with business partners,
conducting e-learning, and processing
electronic transactions.

5. EVOLUTION OF E-BUSINESS
HOW IT STARTED
 Electronic data interchange (EDI) - electronically
transfer routine documents (application enlarged
pool of participating companies to include
manufacturers, retailers, services)
 1970s: innovations like electronic funds transfer
(EFT) funds routed electronically from one
organization to another (limited to large
corporations)
 1990s: the internet commercialized and users
flocked to participate in the form of dot-com, or
internet start-ups

6. E-BUSINESS MODELS
E-
BUSINESS
MODELS
B2B
B2C
C2B
C2C

7. Impact of E-Business on Business
Direct sales to customer.
Anytime access from anywhere.
Customization of products.
Quicker time to market. v Lower stock outs.
Price discrimination. v Automated and convenient process.

8. Advantages of E-Business
Worldwide Presence.
Cost-effective Marketing and
Promotions.
Better Customer Service.
Developing a Competitive
Strategy.
Curtailing of Transaction Cost.
Overhead Costs Are Reduced

9. E-business Strategy
Online purchasing strategy: allows for buying and selling of products and
information on the Internet and other online services.
Digital communication strategy: allows for delivery of digital
information, products, services, or payments online.
Service strategy: allows for the cutting of costs, improving of the quality
of goods, and increasing the speed of service.
Business process strategy: allows automation of business transactions
and work flows.

10. Market-of-one strategy: allows for developing products
for a single customer with close to the same costs as
mass production.
Auction based strategy: allows automation of bidding for
products or customers online. ex:-www.eBay.com
Pricing Strategy: Allows businesses to pursue market
share by selling at low prices or giving away products and
services for free.

11. E-MARKETING

12. E marketing or Electronic
marketing refers to the
application of marketing
principles and techniques via
Electronic media and more
specifically the Internet
The terms E marketing ,
Internet Marketing, Online
marketing are interchanged
and frequently can be
considered synonymous

13. FEATURES E-MARKETING
Internet
marketing
allows global
marketing
facility.
It is less
expensive.
It makes
marketing
easier.
sell your
products and
services and
Ancash your
bills from
anywhere.
It increases
the choice of
products,
services and
sellers.
Vast
availability of
information.

14. SCOPE OF E-MARKETING
Internet marketing allows the
marketer to reach consumers
in a wide range of ways.
It is considered to be a broad
scope.
E-marketing ties together the
Creativity and technical
aspects.

15. ADVANTAGES OF E-MARKETING
 E-marketing is inexpensive.
 Companies can reach a wide customers for a small
fraction of traditional advertising budgets.
 Convenient to research and purchase of goods and
services.
 Pay per impression, Pay per click, Pay per action.
 24/7 marketing

17. ELECTRONIC PAYMENT SYSTEMS
E-payment or Electronic payment is any digital
financial payment transaction involving
currency transfer between two or more parties
Implementation of electronic payment
systems is in its infancy and still evolving.
Electronic payments are far cheaper than the
traditional method of mailing out paper
invoices and then processing payments
received.

18. MODES OF E-PAYMENT
Payment Cards
Electronic Cash
Check free
Check share
Internet Cash
Wallet
Smart Card

19. Payment cards are all types of plastic cards that
consumers use to make purchases:
 Credit cards:-
such as a Visa or a MasterCard, has a preset spending
limit based on the user’s credit limit.
 Debit cards :-
cards removes the amount of the charge from the
cardholder’s account and transfers it to the seller’s bank.
 Charge cards:-
cards such as one from American Express, carries no
preset spending limit

20. Open and closed loop systems will accept
and process payment cards.
A merchant bank or acquiring bank is a
bank that does business with merchants
who want to accept payment cards.
Software packaged with your electronic
commerce software can handle payment
card processing automatically.

21. ADVANTAGES AND DISADVANTAGES OF
PAYMENT CARDS
Advantages:
Payment cards provide fraud protection.
They have worldwide acceptance.
They are good for online transactions.
Disadvantages:
Payment card service companies charge merchants per-transaction fees
and monthly processing fees.