1. Design Elements

7. Elements: Line Question: How would you illustrate a gathering? First, add all the elements you can think of that help convey the idea (ex. A). Then, begin to eliminate elements you don’t need (ex. B). Lastly, keep (and arrange the minimum amount of elements you need to convey your idea (ex. C).

13. Elements: Type

14. Elements: Type

15. Elements: Type

16. Elements: Color Properties • Hue: The color name: Red, Green, Blue

17. Elements: Color Properties • Hue: The color name: Red, Green, Blue • Color Value: The color range from light to dark White or black is added to the color to lighten or darken.

18. Elements: Color Properties • Hue: The color name: Red, Green, Blue • Color Value: The color range from light to dark White or black is added to the color to lighten or darken. • Saturation (sometimes called Chroma): The intensity or vibrancy and purity of a color

21. Design Principles Principles of Structure

29. Principles of Structure: Balance

35. Principles of Structure: Contrast

42. Principles of Structure: Unity

43. Gestalt Principles