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PROCTER & GAMBLE
PROCTER & GAMBLE


     GROUP NO – 8
       Abhilash K
      Anu Mathew
        Athira Lal
     Nidhish Thampi
     Rosmin Thomas
Corporate Purpose, Value and
Principles
  Purpose, Values and Principles represent the
  Corporate Culture.
   PURPOSE states the most fundamental reason
    why the organization exists.
   VALUES are the core concepts that define the
    character of the Company and its people
   PRINCIPLES are the guidance by which
    choices, decisions, and behaviors are
    determined.
Purpose, Values and Principles

                  Purpose
                    We will provide branded products
                     and services of superior quality and
                     value that improve the lives of the
                     world‟s consumers

                  Values: P&G People
                    We attract and recruit the finest
                     people in the world.
                    We build our organization from
                     within, promoting and rewarding
                     people without regard to any
                     difference unrelated to performance.
                    We act on conviction our people will
                     always be the most important asset.
Purpose, Values and Principles

                    Principles
                      We show respect for all individuals
                      The interests of the Company and
                         the individual are inseparable
                        We are strategically focused on
                         the work
                        Innovation is the cornerstone of
                         our success
                        We are externally focused
                        We value personal mastery
                        We seek to be the best
                        Mutual interdependency is a way
                         of life
Purpose, Values and Principles

                  Principles
                       We show respect for all individuals
                       We believe that all individuals can
                        and want to contribute to their
                        fullest potential.
                       We value differences.
                       We inspire and enable people to
                        achieve high
                        expectations, standards, and
                        challenging goals.
                       We are honest with people about
                        their performance.
P&G in India
 Established in 1964.
 Serves over 650 million consumers across India.
          Beauty & Grooming segment
          The Household Care segment.
          Health & Well Being segment.
   Superior product propositions and technological innovations
   Committed to sustainable growth in India.
   Current investments in the country:
          Five plants over nine contract manufacturing sites, as
           well as through the 26,000 jobs it creates directly and
           indirectly.
Cont‟d
 Sustainability efforts focus on Environmental Protection as well
  as Social Responsibility to help develop the communities they
  operate in.
 Operates under three entities in India
       Two listed entities:
           Procter & Gamble Hygiene and Health Care Limited
           Gillette India Limited
       One 100% subsidiary of the parent company in the U.S:
           Procter & Gamble Home Products.
P&G India Timeline
 In 1979, RHL launched Vicks Action 500.
 In 1983, RHL established a world-class R&D
  centre for Herbal medicines at the Kalwe plant
  to probe into the ancient herbal
  medicines, evolve products suited to meet
  modern needs, continuously seek ways to
  improve the existing products and create new
  products.
 In October 1985, RHL became an affiliate of
  Procter & Gamble Company, USA.
Cont‟d
 In 1989, P&G India, launched Whisper; the
  breakthrough technology sanitary napkin which
  revolutionized the Indian feminine hygiene
  category.
 In 1991, P&G introduced „Ariel Micro System‟.
 In 1993, P&G USA entered into a Joint Venture
  With Godrej Soaps in India & was named Procter
  & Gamble Godrej(PGG) to leverage Godrej‟s
  scale & distribution in the Soaps category in
  India, however the JV for strategic business
  reason was dissolved in 1996.
Cont‟d
 In 1995, Procter & Gamble Home Products
  entered the Hair care Category with the launch of
  Pantene Pro-V.
 It also initiated the „Point Of Market Entry‟
  program. The Direct to Consumer (DTC) or Direct
  Marketing (DM) program followed with the launch
  of Ariel in India, brought P&G brands closer to its
  consumers.
 In 1997, Procter & Gamble Home Products
  launched Head & Shoulders shampoo.
 In 2000, Procter & Gamble launched Tide.
  Tide became India‟s largest „Brand by Value‟ in
  the year 2003-04
Cont‟d
 Tide overtook Rin and became the mid-tier laundry
  leader in the year 2006
  Tide surpassed Surf and turned out to be urban
  India‟s biggest brand in the year 2011
  Tide became India‟s 1st 1000 crore brand in the year
  2011.
 In 2003, P&G India got Best Employer Award from
  Hewitt.
 In 2004, P&G launched „Shiksha‟ in association with
  „CRY‟. The objective of the program was to educate
  underprivileged children.
 In 2005, Gillette – P&G merged and thus created „The
  World‟s Largest Consumer Products Conglomerate.
Cont‟d
 In 2006, P&G launched Pampers for it to be one of
  the most successful launches in the Indian FMCG
  history. Received unique distinction of being
  amongst the fastest brands to reach the milestone of
  $100MM no‟s in its 4th year since the launch.
 In 2007, P&G launched Olay with its premium Anti-
  Ageing line of products – „Olay Total Effects‟. Within
  4 years of its launch in the anti-ageing
  category, P&G established itself as the market leader
  and helped the industry reach the170crores mark.
PV Morgan Model
 According to P.V. Morgan: IHRM is the interplay
  among 3 dimensions:
1. HR Activities(Procure, Allocate, Utilise)
2. Types of employees(HCN,PCN,TCN)
3. Types of Countries(Host, Parent, Other)
HRM at P&G
 Human resources at P&G is considered as the utmost
  importance by being an integral part as one of the 3 pillars of
  P&G values. P&G has a global HRM structure rather than a
  local one.
 P&G has unique Human resource strategies e.g. “promote from
  within” philosophy which means that people are recruited at the
  entry level and then through strong
  training, development, continuous coaching and mentoring
  people are promoted within the company to the highest levels.
 Any company‟s performance is driven primarily by it‟s people
  and similarly for P&G‟s it‟s top or amongst the top performance
  has been driven by it‟s strong, highly capable people.
 P&G is often called as „company for leaders‟ due to ex-P&G
  people being CEO‟s of companies like Boeing, ebay, GE etc.
HR PLANNING
 The HR planning within P&G is done by the different
  departments and business units separately both for
  external and internal needs.
 In terms of P&G hiring culture it hires people from
  base level and then promote people from within
  therefore P&G has significant internal vacancies too
  other than external vacancies.
 P&G has a strong policy of job rotation where people
  work on assignments and then move onto next
  assignment or higher in their career enabling them to
  get diverse experience and grow skills and
  capabilities.
 The „job analysis‟ is based on the success drivers.
HIRING PRINCIPLE
SUCCESS DRIVERS
Set of competencies of P&G people, most
 unmatchable competitive strength.
Nine specific behaviors organized under three
 basic ideas that describe the competitive
 advantage created by P&G People.
Fundamental of all HR systems in P&G.
PURPOSE
VALUES
PRINCIPLES
HIRING PROCESS
 During the entire hiring process, we‟re looking to
  see how you relate to, compare with and connect
  to the following:
1. The Power of Minds
2. The Power of People
3. The Power of Agility
Our Purpose, our Values, our Principles (PVP)
Our Purpose, our Values, our
Principles (PVP)
  At P&G, it‟s about integrity and character. It‟s about
   building trust by being open, honest, straightforward
   and candid with each other customers, consumers
   and business partners.
  Combined, these characteristics are the Success
   Drivers, the competencies that define how
   employees of P&G succeed in today‟s business
   environment.
The Power of Minds
 This is the ability to out-think, out-invent and out-
  play the best competitors over time for the benefit
  of consumers. P&G looks at the applicants to
  display infinite curiosity and be eager to create –
  this desire helps form the ideas that will move the
  business forward.
The Power of People
 This is the competitive advantage that P&G‟s
 people and people-systems create when they
 work together. P&G strive to create an
 environment that fully leverages the individual
 talents for the value of all.
The Power of Agility
 This is P&G‟s ability to be fast, flexible, responsive
  and versatile in complex and rapidly changing
  business environment. This is to be ready to meet
  change head on and to be rigorous in employees
  execution.
TALENT SOURCING
             Recruiting     Campus or      Pre-screening
  Planning   Needs          Market




Screening    Reasoning      Problem        Management
Interview    Tests          Solving Test   Application
                                           Form




Job Offer     On boarding
SELECTION PROCESS
1. Application:
 People can search and apply for jobs as well as learn
  more about P&G and its employees at
  www.experiencePG.com.
 Once the application is submitted there will be further
  contact regarding successive steps.
2. Assessment:
 P&G uses online assessments to measure skills and
  accomplishments that generally do not emerge from
  interviews.
 These assessments are critical as they help determine if it
  is equally beneficial for the candidate to continue through
  the hiring process.
3 types of Assessment
a) Success Drivers Assessment (Online)
 Assesses the candidate‟s
  background, experiences, interests, and work-related attitudes
  and measures his/her compatibility against P&G competencies
  for defining successful job performance.
b) Reasoning Screen (Online)
 Depending on the desired position the candidate has to
  complete the Reasoning Screen.
 The Reasoning Screen measures cognitive ability. This is
  important because the nature of our work is complex and
  continually changing.
c) Reasoning Test (In Person)
 Depending on the desired position candidate will be asked to
  complete our paper-and-pencil Reasoning Test.
 The test is delivered on campus or as a part of your final
  interview. This test measures your reasoning skills using
  numerical, logic-based & figural reasoning type questions.
Cont‟d
3) Initial Interview:
 P&G uses behavioural-based interviews to get to know the
  real nature of the candidate. It would be a two way
  communication.
4) Final Interview:
 In addition to more behavioural-based interviews, at this
  stage company goes into greater detail about skills and
  capabilities.
 Taking place either on campus or on-site at P&G, it‟s also
  the opportunity to get a more in-depth understanding of
  the company‟s unique culture, values and endless
  opportunities.
5) Offer:
 The offer gives an opportunity to grow alongside highly
  talented people, facing new and exciting challenges, and
  touch and improve the lives of the world‟s consumers
  every day.
TRAINING AND DEVELOPMENT
 P&G has a very strong training and development plan as
  P&G‟s culture is to „build from within‟.
 P&G in every function has a combination of „on the job‟
  training from the very first day together with the function
  specific „in-company‟ or „external off the job‟ training.
 P&G has powerful tools and systems in place like „Global
  Career and Skill development system‟ that keeps track of
  the all the trainings happening across all functions
  globally together with the online enrolment possibility.
 Every employee needs to go through annually a „Work
  and Development plan‟ review with higher level managers
  and „training and development‟ is a vital section in this
  working document.
PERFORMANCE
   MANAGEMENT
 P&G‟s core to the performance appraisal is work the
  „Work and Development plan‟ (W&DP) system that
  P&G has globally across all functions.
 Superiors were encouraged to train and help in the
  development of their subordinates.
 Work and Development Planning System (W&DP).
The W&DP had four components –
1. Previous year's plan versus the results
2. Areas for further growth and development
3. Near-term and long-term career interests
4. Development and training plan for the year ahead.
Cont‟d
 The W&DPs were reviewed annually and updated
  regularly. In addition to the formal review and updates of
  the W&DPs, superiors were encouraged to supplement
  the program with informal, ongoing coaching.
 Key components in the system are W&DP, Rating, Salary
  Planning and Assignment Planning/Promotion in addition
  to actual training development and review.
 Based on the individual‟s past year‟s
  performance, he/she is assessed and his/her
  contributions to the business in W&DP will be the base
  for Rating and Salary planning.
Performance Appraisal
 The first step in performance appraisal i.e. „Defining the
  job‟ with W&DP the employee and his/her immediate
  superior agrees on the work and development plan for the
  year ahead, which defines clearly the actions together with
  deadlines i.e. „defining the job‟.
 In terms of „Appraisal performance‟ this W&DP document
  is reviewed on a quarterly basis to monitor the
  performance. The performance appraisal is done using
  Forced Distribution method in which feedback is collected
  by using 360-degree feedback method.
 P&G use ratings to assess contributions relative to others
  at job level, in order to manage compensation and career
  progression competitively based on performance.
WORK LIFE AT P&G
1.  TRAINING OPPORTUNITIES:
Internal Training and Development
 There will be continuous development of technical and
  interpersonal skills with the support of Company experts
  and with training courses to ensure career development.
 Formal trainings exist at many levels throughout the
  company. All new employees will receive Company Wide
  Training (P&G Beginnings) and training specific to the
  respective function, business unit etc.
 The P&G Build from Within Culture encourages training
  at all levels to continue to expand your knowledge and
  skill sets throughout the entire career
Cont‟d
 Mentoring
 Mentoring at P&G is filled with experienced
  individuals who are excited to form relationships
  with new employees.
 A P&G mentor is an experienced employee who
  acts as a trusted counsellor, friend, role
  model, guide, advisor, and "voice of experience"
  to a less experienced employee.
 Mentor/Mentee relationships may form naturally
  or the business may help introduce new
  employees to potential mentors.
Cont‟d
 External Training and Continued Education
Tuition Reimbursement
 P&G offers a very generous Tuition
  Reimbursement Plan that allows employees to
  seek continuing education courses or programs
  that are related to their current or potential next
  assignment within the company. We will
  reimburse 80% of tuition and qualifying fees (pre-
  approval process) with a lifetime cap of $40,000
  on Company reimbursed expenses.
Diversity & Inclusion
 Diversity & Inclusion at P&G is about a culture of respect
    for every individual.
   P&G is committed to creating a winning culture where
    colleagues and managers extending a personal touch to
    each individual, and getting to know each other.
   Diversity & Inclusion is a sustained competitive advantage
    for the continued growth of P&G.
   It enables P&G to be the “employer of choice” that
    hires, engages, and retains the best talent from around the
    world.
   P&G provides a supportive and encouraging environment
    that values individuality in order to inspire each P&Ger to
    bring his and her personal best.
Cont‟d
Corporate Affinity Groups
 P&G currently has seven corporate sponsored Affinity
  Teams, each of which is involved with professional
  networking, developing cultural
  competencies, recruiting, and employee training and
  education. There are other Affinity groups that are
  sponsored by functions or business units. All new
  employee will be welcomed and invited to join by the
  following affinity groups:
 African American, Hispanic, Asian Pacific
  American, Native American
  Women, Gay, Ally, Bisexual, Lesbian & Transgender
  Employees (GABLE) People with Disabilities
Work Life Balance
 The P&G work culture is embedded with work life balance.
 The company believes that employees and the company work
 together with great flexibility, to have the healthiest, most
 productive people in the world who deliver strong business
 results, grow individual careers and help employees achieve
 its life objective. In order to facilitate the work life balance P&G
 have undertaken a strategy which is termed as „FLEX @
 WORK‟.
 FLEX@WORK
 flex@work is a business strategy that allows the company to
 balance the needs of individuals and the needs of the
 company. There is a general arrangement that allows the
 employee and management to determine eligibility and decide
 which option is right for the business and employee. Some of
 the programs under this are.
Cont‟d…
 Work from Home
  This is one of the flexibility arrangement provided by P&G
  whereby if the nature of work is conductive and the performance
  of the employee is strong and if the arrangement fits within the
  needs of business and organisation, employees will be eligible to
  work from home a designated % of time each week.
 Flexible Scheduling
  Provides an employee alternative methods of organizing work-
  time across the week to meet both business and personal needs.
  Flexible scheduling provides an option to vary the number of
  hours in a workday to improve productivity.
 Personal Leave of Absence
  A Personal Leave of Absence enables the company to meet
  business needs and retain valued employees who, for variety
  of reasons and at different times in their careers, need to take
  up three months off, periodically without pay, with continued
  benefits, for individual interests.
Benefits for Life
 At P&G salary is only a part of the well-developed
 compensation program, an employee receives
 more than the basic salary. The total
 compensation includes
      Base salary
      Medical insurance
      Life insurance
      Retirement plans
      Stock purchase program
      Other recognition
Benefits:
 Paid- time Off
  New hires at P&G will enjoy vacation, public holidays, and
  personal holidays. On comparison with other companies
  P&G provides 2 more paid holidays and employees will also
  have the option to buy additional week of vacation using
  Flex Comp credit.
 Health Care Benefits
  P&G provides health benefits to all its employees with
  coverage beginning on your first day, and they provide all
  these benefits at a lower premium with lower deductibles.
 Wellness Programs
  Employee‟s health and well being are extremely important
  to P&G‟s vibrant living and Blue Print for Healthy living are
  two programs offered to educate and empower employees
  and their family members to make the best possible health
  care and lifestyle-related choices.     Participation in the
  program includes incentives such as earning back health
  care deductibles.
Cont‟d
 Retirement Plan: Profit Sharing
  P&G makes an automatic contribution to employees account
  based on the years of service & base salary. The employees
  need not make any contribution, but may choose to add
  additional contributions to a P&G Stock Savings Plan.
 Flex Benefits/FlexComp
  P&G provides employees with a Company Credit to your
  FlexComp account (% of the salary based on years of service)
  that employee can spend as they choose on a number of pre
  or post tax benefits including, but not limited to, buying
  additional vacation, child/dependent care assistance, life
  insurance, etc.
 Tuition Reimbursement
  P&G offers a very generous Tuition Reimbursement Plan that
  allows employees to seek continuing education courses or
  programs that are related to their current or potential next
  assignment within the company. P&G will reimburse 80% of
  tuition and qualifying fees with a lifetime cap of $40,000 on
  Company reimbursed expenses.
INTERNATIONALISATION
 During 1980s, P&G started world wide expansion and
  started to change its organisational structured.
 It migrated to the global matrix organization.
 It resulted in the creation of four regions – North
  America, Latin America, Europe (including Middle East
  and Africa), and Asia.
 Later in 1998, it replaced the structure with an amalgam
  of independent organizations: Global Business Units with
  primary responsibility for products, Market Development
  Organizations with primary responsibility for markets, and
  a Global Business Services unit responsible for
  managing internal business processes.
Cont‟d..
 Market Development Organization MDO‟s mission
  was to focus on customer needs and adapt the
  company‟s global marketing and sales strategies and
  programs to these local needs.
 Thus it created seven MBOs – North
  America, Western Europe, Central Europe (including
  Middle East and Africa), Latin America, Northeast
  Asia, China, and Asia(India & Australia).
 The GBUs operated autonomously and was
  responsible for profit and loss of a product-category.
 It created seven GBUs – fabric and home
  care, healthcare, beauty care, snacks and
  beverages, tissue and towels, feminine
  protection, and baby care.
STRATEGY
Transnational Strategy
 “A combination of the multi-domestic and global
  strategies. Firms seek to achieve both global
  efficiency and local responsiveness.”
 P & G practices a transnational strategy, which is a
  combination of a multi-domestic strategy and a
  global strategy. Evidence of this strategy can be
  buttressed by its approach to business, “Think
  globally and act locally”.
 Procter and Gamble identified the increasing
  globalisation of business and resultantly altered their
  business strategy and structure in order to maximise
  exposure in more countries in order to: remain
  competitive internationally, benefit from economies of
  scale; and to maximise revenues, profits, share price
  and return on invested capital.
Cont‟d
 To facilitate the implementation of their global strategy
  CEO, Lafley, changed the structure from a “Global
  Product Structure”, which is often associated with a
  standardisation strategy and implemented a
  “Transnational” global strategy, and implemented a hybrid
  organisational structure that considered the geographical
  dispersion of multiple marketplaces, respective
  specialisation for particular brands and specialisations
  and economies of scale in particular value creating
  functions. Which they called the „Front-Back Hybrid
  Matrix organisation‟ structure.
 This strategy allowed P&G to simultaneously
  amalgamate cost reductions in the firm and retain
  efficient customer responsiveness; adapting to local
  tastes and expectations as they vary across nations.
Perlmutter‟s Model: Polycentrism
 P&G always tried for intense exploitation of local
  markets and so they wanted to maintain very good
  local responsiveness and for that they have
  constituted a better-informed local management.
 With regard to P&G India, they take in employees
  who are natives of India and all the top level
  management employees including the directors are all
  Indian nationals.
 Therefore they are adopting Polycentrism as the
  company is showing a host country orientation; which
  reflects host countries goals and objectives
Types of employees(HCN,PCN,TCN)
 Bob McDonald is Chairman of the Board, President
  and Chief Executive Officer of Procter & Gamble.
  US National.
 Werner Giesler, Global Operations from Germany.
 At global level, P&G adopt Third Country National
  (TCN) approach at the top management level.
 Whereas P&G India adopt Host Country National
  Approach(HCN) as the employees at the top level
  are natives of India as the Chairman is Mr.R.A Shah
  and the Managing Director is Mr. Shantanu Koshla.
Research and Development
 Procter & Gamble fueled its consumer products engine from R&D
    inside its own walls.
   As its markets have matured, P&G has directed its search outward.
   Operated one of the greatest research and development operations in
    corporate history.
   P&G's new strategy, connect and develop, uses technology and
    networks to seek out new ideas for future products.
   P&G hadn't changed their innovation model since the late 1980s.
   They moved from a centralized approach to a globally networked
    internal model.
   Most of P&G's best innovations had come from connecting ideas
    across internal businesses.
   External connections also could produce highly profitable innovations.
 P&G made it their goal to acquire 50 percent of their innovations
    outside the company.
   The strategy wasn't to replace the capabilities of our 7,500 researchers
    and support staff, but to better leverage them.
   Created „connect and develop‟ innovation model.
   With a clear sense of consumers' needs, they could identify promising
    ideas throughout the world.
   Applied their R&D, manufacturing, marketing, and purchasing
    capabilities to them to create better and cheaper products, faster.
   Through the model, there were improvements in product
    cost, design, and marketing.
   R&D productivity has increased by nearly 60 percent.
   Innovation success rate has more than doubled.
   The cost of innovation has fallen.
   P&G has launched more than 100 new products for which some aspect
    of execution came from outside the company.
P&G's R&D Model
 Procter & Gamble, the FMCG giant, now partners with third parties in
  over 80% of its innovation activity, as part of a wide-ranging
  transformation of the company's activity in this area.
 The owner of Tide and Pampers spends more than $2bn on research
  and development every year, a figure it suggests doubles that of its
  nearest rival, alongside £500m on generating consumer insights.
 Connect & Develop platform, set up in 2000 with the aim of gathering
  50% of ideas from outside sources, be it individuals, firms or
  universities.
 Have joint development laboratories with their suppliers.

 Runs an innovation and technology committee on its
  board of directors, with McDonald arguing it is one of "few
  companies in the world" boasting such a body.
THANK YOU

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Procter & Gambler

  • 2. PROCTER & GAMBLE GROUP NO – 8 Abhilash K Anu Mathew Athira Lal Nidhish Thampi Rosmin Thomas
  • 3. Corporate Purpose, Value and Principles  Purpose, Values and Principles represent the Corporate Culture.  PURPOSE states the most fundamental reason why the organization exists.  VALUES are the core concepts that define the character of the Company and its people  PRINCIPLES are the guidance by which choices, decisions, and behaviors are determined.
  • 4. Purpose, Values and Principles  Purpose  We will provide branded products and services of superior quality and value that improve the lives of the world‟s consumers  Values: P&G People  We attract and recruit the finest people in the world.  We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance.  We act on conviction our people will always be the most important asset.
  • 5. Purpose, Values and Principles  Principles  We show respect for all individuals  The interests of the Company and the individual are inseparable  We are strategically focused on the work  Innovation is the cornerstone of our success  We are externally focused  We value personal mastery  We seek to be the best  Mutual interdependency is a way of life
  • 6. Purpose, Values and Principles  Principles  We show respect for all individuals  We believe that all individuals can and want to contribute to their fullest potential.  We value differences.  We inspire and enable people to achieve high expectations, standards, and challenging goals.  We are honest with people about their performance.
  • 7. P&G in India  Established in 1964.  Serves over 650 million consumers across India.  Beauty & Grooming segment  The Household Care segment.  Health & Well Being segment.  Superior product propositions and technological innovations  Committed to sustainable growth in India.  Current investments in the country:  Five plants over nine contract manufacturing sites, as well as through the 26,000 jobs it creates directly and indirectly.
  • 8. Cont‟d  Sustainability efforts focus on Environmental Protection as well as Social Responsibility to help develop the communities they operate in.  Operates under three entities in India  Two listed entities:  Procter & Gamble Hygiene and Health Care Limited  Gillette India Limited  One 100% subsidiary of the parent company in the U.S:  Procter & Gamble Home Products.
  • 9. P&G India Timeline  In 1979, RHL launched Vicks Action 500.  In 1983, RHL established a world-class R&D centre for Herbal medicines at the Kalwe plant to probe into the ancient herbal medicines, evolve products suited to meet modern needs, continuously seek ways to improve the existing products and create new products.  In October 1985, RHL became an affiliate of Procter & Gamble Company, USA.
  • 10. Cont‟d  In 1989, P&G India, launched Whisper; the breakthrough technology sanitary napkin which revolutionized the Indian feminine hygiene category.  In 1991, P&G introduced „Ariel Micro System‟.  In 1993, P&G USA entered into a Joint Venture With Godrej Soaps in India & was named Procter & Gamble Godrej(PGG) to leverage Godrej‟s scale & distribution in the Soaps category in India, however the JV for strategic business reason was dissolved in 1996.
  • 11. Cont‟d  In 1995, Procter & Gamble Home Products entered the Hair care Category with the launch of Pantene Pro-V.  It also initiated the „Point Of Market Entry‟ program. The Direct to Consumer (DTC) or Direct Marketing (DM) program followed with the launch of Ariel in India, brought P&G brands closer to its consumers.  In 1997, Procter & Gamble Home Products launched Head & Shoulders shampoo.  In 2000, Procter & Gamble launched Tide. Tide became India‟s largest „Brand by Value‟ in the year 2003-04
  • 12. Cont‟d  Tide overtook Rin and became the mid-tier laundry leader in the year 2006 Tide surpassed Surf and turned out to be urban India‟s biggest brand in the year 2011 Tide became India‟s 1st 1000 crore brand in the year 2011.  In 2003, P&G India got Best Employer Award from Hewitt.  In 2004, P&G launched „Shiksha‟ in association with „CRY‟. The objective of the program was to educate underprivileged children.  In 2005, Gillette – P&G merged and thus created „The World‟s Largest Consumer Products Conglomerate.
  • 13. Cont‟d  In 2006, P&G launched Pampers for it to be one of the most successful launches in the Indian FMCG history. Received unique distinction of being amongst the fastest brands to reach the milestone of $100MM no‟s in its 4th year since the launch.  In 2007, P&G launched Olay with its premium Anti- Ageing line of products – „Olay Total Effects‟. Within 4 years of its launch in the anti-ageing category, P&G established itself as the market leader and helped the industry reach the170crores mark.
  • 15.  According to P.V. Morgan: IHRM is the interplay among 3 dimensions: 1. HR Activities(Procure, Allocate, Utilise) 2. Types of employees(HCN,PCN,TCN) 3. Types of Countries(Host, Parent, Other)
  • 16. HRM at P&G  Human resources at P&G is considered as the utmost importance by being an integral part as one of the 3 pillars of P&G values. P&G has a global HRM structure rather than a local one.  P&G has unique Human resource strategies e.g. “promote from within” philosophy which means that people are recruited at the entry level and then through strong training, development, continuous coaching and mentoring people are promoted within the company to the highest levels.  Any company‟s performance is driven primarily by it‟s people and similarly for P&G‟s it‟s top or amongst the top performance has been driven by it‟s strong, highly capable people.  P&G is often called as „company for leaders‟ due to ex-P&G people being CEO‟s of companies like Boeing, ebay, GE etc.
  • 17. HR PLANNING  The HR planning within P&G is done by the different departments and business units separately both for external and internal needs.  In terms of P&G hiring culture it hires people from base level and then promote people from within therefore P&G has significant internal vacancies too other than external vacancies.  P&G has a strong policy of job rotation where people work on assignments and then move onto next assignment or higher in their career enabling them to get diverse experience and grow skills and capabilities.  The „job analysis‟ is based on the success drivers.
  • 19. SUCCESS DRIVERS Set of competencies of P&G people, most unmatchable competitive strength. Nine specific behaviors organized under three basic ideas that describe the competitive advantage created by P&G People. Fundamental of all HR systems in P&G. PURPOSE VALUES PRINCIPLES
  • 20. HIRING PROCESS  During the entire hiring process, we‟re looking to see how you relate to, compare with and connect to the following: 1. The Power of Minds 2. The Power of People 3. The Power of Agility Our Purpose, our Values, our Principles (PVP)
  • 21. Our Purpose, our Values, our Principles (PVP)  At P&G, it‟s about integrity and character. It‟s about building trust by being open, honest, straightforward and candid with each other customers, consumers and business partners.  Combined, these characteristics are the Success Drivers, the competencies that define how employees of P&G succeed in today‟s business environment.
  • 22. The Power of Minds  This is the ability to out-think, out-invent and out- play the best competitors over time for the benefit of consumers. P&G looks at the applicants to display infinite curiosity and be eager to create – this desire helps form the ideas that will move the business forward.
  • 23. The Power of People  This is the competitive advantage that P&G‟s people and people-systems create when they work together. P&G strive to create an environment that fully leverages the individual talents for the value of all.
  • 24. The Power of Agility  This is P&G‟s ability to be fast, flexible, responsive and versatile in complex and rapidly changing business environment. This is to be ready to meet change head on and to be rigorous in employees execution.
  • 25. TALENT SOURCING Recruiting Campus or Pre-screening Planning Needs Market Screening Reasoning Problem Management Interview Tests Solving Test Application Form Job Offer On boarding
  • 26. SELECTION PROCESS 1. Application:  People can search and apply for jobs as well as learn more about P&G and its employees at www.experiencePG.com.  Once the application is submitted there will be further contact regarding successive steps. 2. Assessment:  P&G uses online assessments to measure skills and accomplishments that generally do not emerge from interviews.  These assessments are critical as they help determine if it is equally beneficial for the candidate to continue through the hiring process.
  • 27. 3 types of Assessment a) Success Drivers Assessment (Online)  Assesses the candidate‟s background, experiences, interests, and work-related attitudes and measures his/her compatibility against P&G competencies for defining successful job performance. b) Reasoning Screen (Online)  Depending on the desired position the candidate has to complete the Reasoning Screen.  The Reasoning Screen measures cognitive ability. This is important because the nature of our work is complex and continually changing. c) Reasoning Test (In Person)  Depending on the desired position candidate will be asked to complete our paper-and-pencil Reasoning Test.  The test is delivered on campus or as a part of your final interview. This test measures your reasoning skills using numerical, logic-based & figural reasoning type questions.
  • 28. Cont‟d 3) Initial Interview:  P&G uses behavioural-based interviews to get to know the real nature of the candidate. It would be a two way communication. 4) Final Interview:  In addition to more behavioural-based interviews, at this stage company goes into greater detail about skills and capabilities.  Taking place either on campus or on-site at P&G, it‟s also the opportunity to get a more in-depth understanding of the company‟s unique culture, values and endless opportunities. 5) Offer:  The offer gives an opportunity to grow alongside highly talented people, facing new and exciting challenges, and touch and improve the lives of the world‟s consumers every day.
  • 29. TRAINING AND DEVELOPMENT  P&G has a very strong training and development plan as P&G‟s culture is to „build from within‟.  P&G in every function has a combination of „on the job‟ training from the very first day together with the function specific „in-company‟ or „external off the job‟ training.  P&G has powerful tools and systems in place like „Global Career and Skill development system‟ that keeps track of the all the trainings happening across all functions globally together with the online enrolment possibility.  Every employee needs to go through annually a „Work and Development plan‟ review with higher level managers and „training and development‟ is a vital section in this working document.
  • 30. PERFORMANCE MANAGEMENT  P&G‟s core to the performance appraisal is work the „Work and Development plan‟ (W&DP) system that P&G has globally across all functions.  Superiors were encouraged to train and help in the development of their subordinates.  Work and Development Planning System (W&DP). The W&DP had four components – 1. Previous year's plan versus the results 2. Areas for further growth and development 3. Near-term and long-term career interests 4. Development and training plan for the year ahead.
  • 31. Cont‟d  The W&DPs were reviewed annually and updated regularly. In addition to the formal review and updates of the W&DPs, superiors were encouraged to supplement the program with informal, ongoing coaching.  Key components in the system are W&DP, Rating, Salary Planning and Assignment Planning/Promotion in addition to actual training development and review.  Based on the individual‟s past year‟s performance, he/she is assessed and his/her contributions to the business in W&DP will be the base for Rating and Salary planning.
  • 32. Performance Appraisal  The first step in performance appraisal i.e. „Defining the job‟ with W&DP the employee and his/her immediate superior agrees on the work and development plan for the year ahead, which defines clearly the actions together with deadlines i.e. „defining the job‟.  In terms of „Appraisal performance‟ this W&DP document is reviewed on a quarterly basis to monitor the performance. The performance appraisal is done using Forced Distribution method in which feedback is collected by using 360-degree feedback method.  P&G use ratings to assess contributions relative to others at job level, in order to manage compensation and career progression competitively based on performance.
  • 33. WORK LIFE AT P&G 1. TRAINING OPPORTUNITIES: Internal Training and Development  There will be continuous development of technical and interpersonal skills with the support of Company experts and with training courses to ensure career development.  Formal trainings exist at many levels throughout the company. All new employees will receive Company Wide Training (P&G Beginnings) and training specific to the respective function, business unit etc.  The P&G Build from Within Culture encourages training at all levels to continue to expand your knowledge and skill sets throughout the entire career
  • 34. Cont‟d  Mentoring  Mentoring at P&G is filled with experienced individuals who are excited to form relationships with new employees.  A P&G mentor is an experienced employee who acts as a trusted counsellor, friend, role model, guide, advisor, and "voice of experience" to a less experienced employee.  Mentor/Mentee relationships may form naturally or the business may help introduce new employees to potential mentors.
  • 35. Cont‟d  External Training and Continued Education Tuition Reimbursement  P&G offers a very generous Tuition Reimbursement Plan that allows employees to seek continuing education courses or programs that are related to their current or potential next assignment within the company. We will reimburse 80% of tuition and qualifying fees (pre- approval process) with a lifetime cap of $40,000 on Company reimbursed expenses.
  • 36. Diversity & Inclusion  Diversity & Inclusion at P&G is about a culture of respect for every individual.  P&G is committed to creating a winning culture where colleagues and managers extending a personal touch to each individual, and getting to know each other.  Diversity & Inclusion is a sustained competitive advantage for the continued growth of P&G.  It enables P&G to be the “employer of choice” that hires, engages, and retains the best talent from around the world.  P&G provides a supportive and encouraging environment that values individuality in order to inspire each P&Ger to bring his and her personal best.
  • 37. Cont‟d Corporate Affinity Groups  P&G currently has seven corporate sponsored Affinity Teams, each of which is involved with professional networking, developing cultural competencies, recruiting, and employee training and education. There are other Affinity groups that are sponsored by functions or business units. All new employee will be welcomed and invited to join by the following affinity groups:  African American, Hispanic, Asian Pacific American, Native American Women, Gay, Ally, Bisexual, Lesbian & Transgender Employees (GABLE) People with Disabilities
  • 38. Work Life Balance The P&G work culture is embedded with work life balance. The company believes that employees and the company work together with great flexibility, to have the healthiest, most productive people in the world who deliver strong business results, grow individual careers and help employees achieve its life objective. In order to facilitate the work life balance P&G have undertaken a strategy which is termed as „FLEX @ WORK‟. FLEX@WORK flex@work is a business strategy that allows the company to balance the needs of individuals and the needs of the company. There is a general arrangement that allows the employee and management to determine eligibility and decide which option is right for the business and employee. Some of the programs under this are.
  • 39. Cont‟d…  Work from Home This is one of the flexibility arrangement provided by P&G whereby if the nature of work is conductive and the performance of the employee is strong and if the arrangement fits within the needs of business and organisation, employees will be eligible to work from home a designated % of time each week.  Flexible Scheduling Provides an employee alternative methods of organizing work- time across the week to meet both business and personal needs. Flexible scheduling provides an option to vary the number of hours in a workday to improve productivity.  Personal Leave of Absence A Personal Leave of Absence enables the company to meet business needs and retain valued employees who, for variety of reasons and at different times in their careers, need to take up three months off, periodically without pay, with continued benefits, for individual interests.
  • 40. Benefits for Life At P&G salary is only a part of the well-developed compensation program, an employee receives more than the basic salary. The total compensation includes  Base salary  Medical insurance  Life insurance  Retirement plans  Stock purchase program  Other recognition
  • 41. Benefits:  Paid- time Off New hires at P&G will enjoy vacation, public holidays, and personal holidays. On comparison with other companies P&G provides 2 more paid holidays and employees will also have the option to buy additional week of vacation using Flex Comp credit.  Health Care Benefits P&G provides health benefits to all its employees with coverage beginning on your first day, and they provide all these benefits at a lower premium with lower deductibles.  Wellness Programs Employee‟s health and well being are extremely important to P&G‟s vibrant living and Blue Print for Healthy living are two programs offered to educate and empower employees and their family members to make the best possible health care and lifestyle-related choices. Participation in the program includes incentives such as earning back health care deductibles.
  • 42. Cont‟d  Retirement Plan: Profit Sharing P&G makes an automatic contribution to employees account based on the years of service & base salary. The employees need not make any contribution, but may choose to add additional contributions to a P&G Stock Savings Plan.  Flex Benefits/FlexComp P&G provides employees with a Company Credit to your FlexComp account (% of the salary based on years of service) that employee can spend as they choose on a number of pre or post tax benefits including, but not limited to, buying additional vacation, child/dependent care assistance, life insurance, etc.  Tuition Reimbursement P&G offers a very generous Tuition Reimbursement Plan that allows employees to seek continuing education courses or programs that are related to their current or potential next assignment within the company. P&G will reimburse 80% of tuition and qualifying fees with a lifetime cap of $40,000 on Company reimbursed expenses.
  • 43. INTERNATIONALISATION  During 1980s, P&G started world wide expansion and started to change its organisational structured.  It migrated to the global matrix organization.  It resulted in the creation of four regions – North America, Latin America, Europe (including Middle East and Africa), and Asia.  Later in 1998, it replaced the structure with an amalgam of independent organizations: Global Business Units with primary responsibility for products, Market Development Organizations with primary responsibility for markets, and a Global Business Services unit responsible for managing internal business processes.
  • 44. Cont‟d..  Market Development Organization MDO‟s mission was to focus on customer needs and adapt the company‟s global marketing and sales strategies and programs to these local needs.  Thus it created seven MBOs – North America, Western Europe, Central Europe (including Middle East and Africa), Latin America, Northeast Asia, China, and Asia(India & Australia).  The GBUs operated autonomously and was responsible for profit and loss of a product-category.  It created seven GBUs – fabric and home care, healthcare, beauty care, snacks and beverages, tissue and towels, feminine protection, and baby care.
  • 46. Transnational Strategy  “A combination of the multi-domestic and global strategies. Firms seek to achieve both global efficiency and local responsiveness.”  P & G practices a transnational strategy, which is a combination of a multi-domestic strategy and a global strategy. Evidence of this strategy can be buttressed by its approach to business, “Think globally and act locally”.  Procter and Gamble identified the increasing globalisation of business and resultantly altered their business strategy and structure in order to maximise exposure in more countries in order to: remain competitive internationally, benefit from economies of scale; and to maximise revenues, profits, share price and return on invested capital.
  • 47. Cont‟d  To facilitate the implementation of their global strategy CEO, Lafley, changed the structure from a “Global Product Structure”, which is often associated with a standardisation strategy and implemented a “Transnational” global strategy, and implemented a hybrid organisational structure that considered the geographical dispersion of multiple marketplaces, respective specialisation for particular brands and specialisations and economies of scale in particular value creating functions. Which they called the „Front-Back Hybrid Matrix organisation‟ structure.  This strategy allowed P&G to simultaneously amalgamate cost reductions in the firm and retain efficient customer responsiveness; adapting to local tastes and expectations as they vary across nations.
  • 48. Perlmutter‟s Model: Polycentrism  P&G always tried for intense exploitation of local markets and so they wanted to maintain very good local responsiveness and for that they have constituted a better-informed local management.  With regard to P&G India, they take in employees who are natives of India and all the top level management employees including the directors are all Indian nationals.  Therefore they are adopting Polycentrism as the company is showing a host country orientation; which reflects host countries goals and objectives
  • 49. Types of employees(HCN,PCN,TCN)  Bob McDonald is Chairman of the Board, President and Chief Executive Officer of Procter & Gamble. US National.  Werner Giesler, Global Operations from Germany.  At global level, P&G adopt Third Country National (TCN) approach at the top management level.  Whereas P&G India adopt Host Country National Approach(HCN) as the employees at the top level are natives of India as the Chairman is Mr.R.A Shah and the Managing Director is Mr. Shantanu Koshla.
  • 50. Research and Development  Procter & Gamble fueled its consumer products engine from R&D inside its own walls.  As its markets have matured, P&G has directed its search outward.  Operated one of the greatest research and development operations in corporate history.  P&G's new strategy, connect and develop, uses technology and networks to seek out new ideas for future products.  P&G hadn't changed their innovation model since the late 1980s.  They moved from a centralized approach to a globally networked internal model.  Most of P&G's best innovations had come from connecting ideas across internal businesses.  External connections also could produce highly profitable innovations.
  • 51.  P&G made it their goal to acquire 50 percent of their innovations outside the company.  The strategy wasn't to replace the capabilities of our 7,500 researchers and support staff, but to better leverage them.  Created „connect and develop‟ innovation model.  With a clear sense of consumers' needs, they could identify promising ideas throughout the world.  Applied their R&D, manufacturing, marketing, and purchasing capabilities to them to create better and cheaper products, faster.  Through the model, there were improvements in product cost, design, and marketing.  R&D productivity has increased by nearly 60 percent.  Innovation success rate has more than doubled.  The cost of innovation has fallen.  P&G has launched more than 100 new products for which some aspect of execution came from outside the company.
  • 52. P&G's R&D Model  Procter & Gamble, the FMCG giant, now partners with third parties in over 80% of its innovation activity, as part of a wide-ranging transformation of the company's activity in this area.  The owner of Tide and Pampers spends more than $2bn on research and development every year, a figure it suggests doubles that of its nearest rival, alongside £500m on generating consumer insights.  Connect & Develop platform, set up in 2000 with the aim of gathering 50% of ideas from outside sources, be it individuals, firms or universities.  Have joint development laboratories with their suppliers.  Runs an innovation and technology committee on its board of directors, with McDonald arguing it is one of "few companies in the world" boasting such a body.