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Increase your Sales with Stories and metaphors copy
- 1. INTRODUCTORY COURSE IN COVERT INFLUENCE 1
- 2. Easy Eddie
- 3. Bill and Virgina Blyth
- 5. Third Party Stories “Stories and metaphors are the single most powerful form of communication that exist! Period!”
- 6. Cave Paintings “Stories have been told since the start of mankind”
- 8. Stories and Metaphors “Matthew 13:34 “Jesus spoke to the crowds by illustrations. Indeed, without an illustration he would not speak to them.”
- 10. We Crave Stories
- 11. We Crave Stories
- 12. Don Hewett !
- 14. Third Party Stories “The secret to our success is that we did not concern ourselves with issues. Rather, we focused on stories shaped by those issues. ”
- 15. Third Party Stories “Stories and metaphors are the single most powerful form of communication that exist! Period!”
- 16. Stories = Influence “The fact is, we relax when a story is told and allow ourselves to be entertained. Stories are the single most effective means of delivery when it comes to influence. It just is.” ”
- 17. 6 REASONS WHY YOU MUST USE STORIES AND METAPHORS
- 19. The Johnny Carson Principle The Law of Contrast!
- 20. The Red Test Kit Principle “Different...We’ve changed all that”
- 21. 2. STORIES ARE HYPNOTIC
- 22. 2. STORIES ARE HYPNOTIC
- 23. 3. STORIES REDUCE OR FLAT OUT ELIMINATE RESISTANCE !
- 24. 3. STORIES REDUCE OR FLAT OUT ELIMINATE RESISTANCE ! Presentations without stories are heard from a defensive posture. We listen with our dukes up, skeptical of what the presenter is saying.
- 25. 3. STORIES REDUCE OR FLAT OUT ELIMINATE RESISTANCE ! On the other hand when being told a story we concentrate on the storyline. This makes us less aware that we are subject to persuasion. multiple messages seep into our unconscious mind, doing so while under the radar.
- 26. 3. STORIES REDUCE OR FLAT OUT ELIMINATE RESISTANCE ! Stories that contain emotional elements, take us on a ride further reducing resistance. We travel along through emotional twists and turns as the plot further distracts our conscious mind. Now that our guard is lowered, we are more likely to be agreeable.
- 27. 4. STATE CHANGE “So a guy walks into a bar”
- 28. 5. YOU CAN DEEPLY LAYER A MESSAGE INTO A STORY ! !
- 29. The Yorkie Story !
- 30. 6. Stories demonstrate feature benefits (presuppositions) !! “So there I was completely embarrassed. I totally messed up the reservation. I booked a three bedroom villa with a golf course view when what I really wanted was a two bedroom villa with a pool view.”
- 31. So what stories to do you have for your feature benefits? !!
- 32. What stories do you have for your feature benefits? !
- 33. NOW IT IS UP TO YOU! Go and find your gold!