1. Developing Successful
Master Plans
Planning Trends – Why they have worked and will continue to work
ADIT Complan – 2012
By Ryan Clifton

2. DEVELOPMENT BUZZ
 Sustainable
AWAY FROM THIS……….  ‘Green’
………….TO THIS  LEED
 Smart Growth
 TND – Traditional Neighborhood Design

3. HISTORICALLY SUCCESSFUL PLACES AND CITIES
 Grids  Human Scale
 Axes  Core
 Open Space  Mix of Uses
 Street Heirarchy  Focal Points

4. ……SO WHAT NOW? FROM A DEVELOPER’S STANDPOINT
GUIDING PRINCIPLES – THE PROCESS
 Collaborative planning effort
 Understanding the realities of your respective site
 Understanding of the Target Market
 Goals of a Sustainable project - Environmentally and
Product Offering
 Plan Flexibility
 Understanding of the entitlement/permitting process
 Intangibles

5. GUIDING PRINCIPLES
1. Collaborative TEAM Planning Effort
 On-Site Workshop
 EnVisioning
 Local partner
 Local consultant (well connected)

6. GUIDING PRINCIPLES
2. Understanding of the Realities of your
respective site
 Thorough Analysis
 Historic Site Characteristics
 Environmental – watersheds,
vegetation, fauna
 Cultural – important practices,
adjacencies, etc.
 Context Sensitive

7. GUIDING PRINCIPLES
3. A True Understanding of the
Target Market
 True Market versus Vision
 Effects of the project on the Local
Population and Economy

8. GUIDING PRINCIPLES
4. Goals of a Sustainable Project
 Environmental respect and
conservation
 Flexible and a mix of product offerings

9. GUIDING PRINCIPLES
5. Flexibility in the MasterPlan
 Product
 Phasing
 Overall Goals

10. GUIDING PRINCIPLES
6. Understanding of the
Entitlement/Permitting Process
 Local Partner and/or Consultant
 Do the homework – understand timing
and overall process – what it takes

11. GUIDING PRINCIPLES
7. Intangibles – what will ultimately make
your project successful
 Uniqueness
 Distinguishable
 Quality Executed Design
 Materials
 Spaces
 Increased Quality of Life
 Respect for the Environment and
existing Culture

12. Design Elements of a Successful Plan / Project – PLACE MAKING
IMPLEMETING THE PRINCIPLES
 Scale
 Character
 Details
 Heirarchy
 Connections
 Sense of Arrival
 Nature
 Amenities

13. PLACE MAKING
SCALE
 Creating Human Scale
 Sequence of Spaces
 Gateways

14. PLACE MAKING
CHARACTER
 Culture
 Creating the ‘Sense of Place’
 Details

15. PLACE MAKING
DETAILS
 Materials – Native
 Color
 Texture
 Architecture
 Landscape

16. PLACE MAKING
HEIRARCHY
 Product – concentrated
density
 Streets

17. PLACE MAKING
CONNECTIONS
 Focal Points
 Iconic Elements
 Series of Spaces – Physical and
Visual
 Transportation

18. PLACE MAKING
SENSE OF ARRIVAL
 Statement
 Signage
 First and Last Impression

19. PLACE MAKING
NATURE / NATURAL FORM
 Native Natural Forms
 Native Building Materials
 Blend – built v. natural

20. PLACE MAKING
AMENITIES
 Water Features
 Pools
 Spaces
 Lighting
 Multi Use Spaces

21. PROJECT EXAMPLES
1. PONT ROYAL
Aix-en-Provence, France
Project Highlights:
447 acres
18 hole Steve Ballesteros golf course
11 tennis courts
Health Club
Lagoon Swimming Pool
Village Square with shops, boutiques,
and restaurants

22. PONT ROYAL

23. PROJECT EXAMPLES
1. Quarry Lake
Baltimore, Maryland
Project Highlights:
220 acres
Reclamation, redevelopment, and reuse
Life Style Health Club
Mix of Uses – retail, residential – condo,
single family

24. QUARRY LAKE

25. PROJECT EXAMPLES
1. Punta Mita
Puerto Vallarta, Mexico
Project Highlights:
1200 acres
2 - 18 hole Jack Nicklaus golf courses
Four Seasons, St Regis
Health Club, Spa and Wellness Center
Mix of Residential Products
Connection to adjacent local fishing
village

26. PUNTA MITA

27. PROJECT EXAMPLES
1. La Torre
Murcia, Spain
Project Highlights:
140 Hectare site
18 hole Jack Nicklaus golf courses
150 room boutique hotel
Town Center
Mix of Residential Products
Dynamic village fabric interlaced with
parks and pedestrian walkways

28. LA TORRE

29. summary
 Utilize the Guiding Principles as truly a Guide
 Capitalize and embrace the uniqueness of Brazil, the
Region, and Ultimately the Site – Context Sensitive
 Seek out the right TEAM
PLANNING LANDSCAPE ARCHITECTURE URBAN DESIGN GRAPHIC DESIGN
FORT LAUDERDALE ORLANDO BALTIMORE BEIJING
www.edsaplan.com