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Online Metrics: What, How and Who Should Care ........NicoleStill

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Online Metrics: What, How and Who Should Care ...

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Metrics that matter most (in order of importance) 1. Sales 2. Reach and frequency 3. Brand health measures 4. Media cost efficiency 5. Engagement* * Definition varies by campaign, objectives and creative
 

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Online Metrics: What, How and Who Should Care ........NicoleStill

  • 1. Metrics that matter most (in order of importance) 1. Sales 2. Reach and frequency 3. Brand health measures 4. Media cost efficiency 5. Engagement* * Definition varies by campaign, objectives and creative
  • 2.  

Notes de l'éditeur

  1. This is a brand perspective ie companies like Unilever and J&J.