Online Metrics: What, How and Who Should Care ........NicoleStill

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Online Metrics: What, How and Who Should Care ........NicoleStill

1. Metrics that matter most (in order of importance) 1. Sales 2. Reach and frequency 3. Brand health measures 4. Media cost efficiency 5. Engagement* * Definition varies by campaign, objectives and creative

Notes de l'éditeur

This is a brand perspective ie companies like Unilever and J&J.