adtech SF12 The new marketing mix by Kristin Carroll

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Business Actualités & Politique

SONY Walkman’s
Engagement Journey

Kristin Carroll
Vice President, Media+Marketing

kristin.carroll@activenetwork.com
@activekristin

Beyond “traditional” to online engagement

In today’s world, is online engagement enough?

Real, authentic “in-person” engagement = Magic

Magic = Real, authentic recommendations

• Bullet point
– Sub Bullet

164 Product Reviews on various retail sites including

Be laser-focused on heightened engagement

Thank You!

Kristin Carroll
Vice President, Media+Marketing

kristin.carroll@activenetwork.com
@activekristin

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adtech SF12 The new marketing mix by Kristin Carroll

1. SONY Walkman’s Engagement Journey Kristin Carroll Vice President, Media+Marketing kristin.carroll@activenetwork.com @activekristin

2. What do you do in a category this HOT?

3. Walkman. Waterproof. Cordless.

4. Beyond “traditional” to online engagement

5. In today’s world, is online engagement enough?

6. Real, authentic “in-person” engagement = Magic

7. Magic = Real, authentic recommendations • Bullet point – Sub Bullet 164 Product Reviews on various retail sites including

8. Be laser-focused on heightened engagement

9. Be laser-focused on heightened engagement

10. Be laser-focused on heightened engagement

11. Thank You! Kristin Carroll Vice President, Media+Marketing kristin.carroll@activenetwork.com @activekristin