This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Content is king. Coming up with great stuff share and write about every day is hard. Learn how to keep your social media, blogs, and newsletters active with great content, for you and your clients.

1. Successful Content
Marketing in
30 Minutes a Day
Scott Jangro
@jangro

5. PPDM

10. 3 P’s of Planning
• Person
• Purpose
• Prepare

17. Produce
• Who
• What
• When
• Where

19. Distribute
• Your Homebase
• Primary Social Media
• Secondary Social Media

22. Measure
• Look
• Listen
• Learn

26. Overall Content Marketing
Process
• Read
• Capture Ideas
• Curate content
• Create new content
• Recap and Reuse

27. Monday
Read content from your sources and
go through captured content and curate
what your audience may want to see.
Schedule items (along with your unique
perspective) to go out to your audience each day
for the upcoming week.
Time: 30 mins

28. Tuesday
Look over what is trending in the items you
scheduled to share. Is there a big idea that you
could develop a unique piece of content out
of?
Look at your editorial calendar and see if it fits
in with your overall plan. Begin to develop the
unique content.
Time: 30 mins

29. Wednesday
Work on the unique piece of content.
Create a topic based curated post where you
collect several articles on one topic and share
them with your audience. Include your own
previously written content.
Time: 30 minutes

30. Thursday
Complete the unique piece of content that you
began on Tuesday. Use supporting articles
that you’ve collected from the sources you
trust. Use the tools you have in place to
distribute it to your audience.
Time: 30 minutes

31. Friday
Spend 10 minutes creating a wrap up post
from your most clicked on articles of the
previous week and distribute it.
Use the remaining time to look over feedback,
questions, and comments. Are there any ideas
here for content? Put them on the calendar.
Time: 30 mins

32. Saturday & Sunday
Enjoy that you scheduled weekend posts on
Monday.
Get a jump on the following week by reading
and capturing ideas for curating and creating.
Read every day and capture interesting
content ideas.

33. Tips for Curating Quickly
• Find good sources that you can draw from
• Tag the items you collect to do topic based
curated posts
• Watch for natural patterns to emerge