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Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink
Metrics Every Webmaster (Should) Know ,[object Object]
Uniques
OutclicksEvery time a click leaves your site, value is being created (But how much?)
#1: Think in surface area It’s not $ / pv. It’s $ / pixel^2 / pv
How much is the content worth?
What should it be worth?
But how? Content monetization is a practice Like SEO
Readers do not equal money  Brand name sites with million of users are getting outperformed by sites 1/10 the size.
Focus Matters
Trust Matters
Measure, measure, measure

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Affiliate Freakonomics: Market Quirks at Work

Notes de l'éditeur

  1. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  2. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  3. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  4. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  5. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  6. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  7. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  8. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  9. You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
  10. Target users who will come to your site looking for something specific
  11. Build authority with your readers, if they trust you, they’ll buy from you
  12. Poll: Q&A for Affiliate Freakonomics: Marke... Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/MTU5MTQ1NTk2NQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.