presentation about social media for artists at the SEA Conference on Drury Campus in Springfield, MO 3.13.10

1. • This entire presentation is available at
www.afordrunning.com
Who’s This?
Andy Ford
Chief Insights Officer
Noble Communications/Culture Waves
Twitter.com/aford
aford.posterous.com
andy.ford@culturewav.es
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2. What You Will See Today
• Social Media Discussion
• The New ROI
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3. Saturday, March 13, 2010 3

4. 5 Social Media Drivers
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5. •Handsets are continuing to evolve their
portable computing credentials
•Continued investment in network capacity
•Boundaries between fixed and mobile
drop daily
•Locationally based services will continue to
rise
•driving activity through social media will
give artists unprecedented relevance
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6. •DVR Viewing continues to move later
•Jobless rates increase along with hours
worked
•Shifting day-parts continue to become
fresher grounds for innovation and
conversation
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7. •47% of Boomers maintain a profile on at least one
social network. They are the fastest growing
demographic on Facebook.
•Gen Y - In this new culture of relative frugality, social
media may substitute for going out to restaurants and
other means of socializing. The way to reach this
generation will increasingly be through online channels
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8. •People used to collect things - now they
are collecting times
•Every event must has a reason and natural
fit in sharing with “your set”
•Even the most mundane tasks and daily
activities offer space for the experiential
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9. •Coined in 2006 we already see the term
making significant impact in the marketplace
•Consumers don’t want to be forced to
have a conversation with you- they want to
just “be” with you.
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10. who’s doing it right
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11. who’s doing it right?
Hugh Macleod of Gaping Void Gary Vaynerchuk of WineLibrary.TV
is an artist who draws cartoons takes his passion for wine and gives Clay Shirky prof and consultant
that become “cubicle it away. Asking fans to “Bring the speaks about the power of
grenades” Thunder” and make your message readers as users.
WOM on Steroids.
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12. what’s happening next?
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13. what’s happening next?
Augmented Reality has the Boxes of Chocapic cereal can Transmedia Storytelling is
opportunity to reengage become handheld video games engaging the user as a across
context with the content we’ve through the use of a webcam. in mediums much deeper than
become used too. this case the box becomes the we ever have before.
console and the game in one
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14. Saturday, March 13, 2010 14

15. Saturday, March 13, 2010 15

16. THE NEW ROI
return on the individual
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17. Saturday, March 13, 2010 17

18. Saturday, March 13, 2010 18

19. 1. Allow events to change you. You have to be willing to grow. Growth is different
from something that happens to you. You produce it. You live it.
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20. 1. Allow events to change you. You have to be willing to grow. Growth is different
from something that happens to you. You produce it. You live it.
14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits
of this sort.
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21. 1. Allow events to change you. You have to be willing to grow. Growth is different
from something that happens to you. You produce it. You live it.
14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits
of this sort.
23. Stand on someone’s shoulders. You can travel farther carried on the
accomplishments of those who came before you. And the view is so much better
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22. 1. Allow events to change you. You have to be willing to grow. Growth is different
from something that happens to you. You produce it. You live it.
14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits
of this sort.
23. Stand on someone’s shoulders. You can travel farther carried on the
accomplishments of those who came before you. And the view is so much better
bruce mau “incomplete manifesto”
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23. YOU
develop a personal vision for tomorrow
identify your own themes
explore the now
understand new partnership
you cannot be risk averse
prepare for sacrifice
invest in a network economy
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24. personal vision for tomorrow
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25. identify your own themes
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26. explore the now
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27. explore the now
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28. explore the now
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29. explore the now
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30. old partnership
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31. new partnership
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32. you cannot be risk averse
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33. what would you do if you
weren’t worried about what
the people around you
would say?
prepare to sacrifice - yourself...others?
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34. invest in a network economy
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35. thoughts for tomorrow
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36. everyone has their own
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37. • This entire presentation is available at
www.afordrunning.com
Who’s This?
Andy Ford
Chief Insights Officer
Noble Communications/Culture Waves
andy.ford@noble.net
@aford on Twitter
aford on Posterous.com
google profile
Saturday, March 13, 2010 30