South African Institute of Industrial Engineers, University of Stellenbosch - a talk given by Ute Gass on "how to brand yourself to get the career you desire."

2. HOW DO
PEOPLE
FIND YOU?

5. WHAT IS YOUR PERSONAL BRAND?

7. How to Build Your Professional Brand
HELLO,
MY NAME IS

8. Skills and Expertise
Profile completeness

9. Invest time in your LinkedIn profile.
Benchmark yourself against industry peers
Get recommendations.
Post status updates on LinkedIn, Twitter, and
Facebook

10. LinkedIn
• Personal profile
• Groups
• Connections
• Events
• Companies

11. Building your professional
brand isn't just a one-time
event .
You need to make a long-term
commitment to being a
thought leader in your
industry in order to open
doors to more career
opportunities.

12. BLOW YOUR OWN
TRUMPET

13. You don’t
have
to be
SHAKESPEARE
to blog.

19. Tell me about a time when you were a member of a great team. What role did
you play in making the team great?
Tell me about a time when you were given a task to accomplish without any
direction.
Tell me about a time you had to multitask
Tell me about a time when you were creative in solving a problem
Describe a challenge you faced in university and how you handled
it.

20. Context, Action, Result
Behavioural Event Interview
" Tell me about
a time when...."
“The situation I'm
thinking of took place
when ….”
Describe the action you took
to complete the task or
resolve the problem
Lastly talk about the
result you were able
to achieve.

25. WHAT HAPPENS IN VEGAS STAYS……

26. Leapfrog over your competitors

27. QUESTIONS?