1. The document discusses a marketing plan for a new helmet product called Super-Visor aimed at urban scooter drivers aged 18-35 in Taiwan. 2. It proposes using billboards in major cities to advertise the helmet's reactive visor and health benefits. 3. The marketing objectives are to increase brand awareness, convince customers that the product is fashionable and convenient, and stimulate regular helmet users to try the new Super-Visor helmet in 7-Eleven stores.

1. Contemporary Advertising Final Project 1094100004 Julia Wang 1094100005 Nicole Juan 1094100013 Cassidy Huang 1094100033 Henry Wu 1094100041 Trisha Hsiao

2. Introduction

3. Market Targeting

9. Marketing Objectives Survey 1.Do you want your helmet visor with the reaction function ? 2.Do you want your helmet with an anti-slippery function ?

10. Need- satisfying objectives: Quality Price Our product Almost 60% of people

11. Sale-target objective: 31.7% 26.7% 37.7% (3%) Profit Rate NT $3,774,900 NT $1734900 NT $340,000 NT $(65,100) Profit 8,115,000 4,755,000 560,000 2,055,000 Cost NT $11,889,900 (26,422) NT$6489900 (14,422) NT $900,000 (2,000) NT $1,989,900 (if sells about 4,422 helmets) Total income One year Six months (1~6month) The second month The first month

14. Advertisement Objectives Action Desire Conviction Comprehension Awareness

24. The End