The document provides information about Facebook, including what it is, its founder Mark Zuckerberg, statistics about its users and revenue, and some advantages and disadvantages of using Facebook. It notes that Facebook is a social media platform launched in 2004, now has over 845 million active users, and makes it easier for users to connect with friends and find people with shared interests, though it can also contribute to addiction and weaken real-world relationships.

1. You’re
on
Facebook?
Watch
Out!
Mohd
Farid
Awang
Norhaizum
Sahril
Kar@ni
Abdul
Manaf
Lina
Syamimi
Abu
Bakar

2.
What
is
• Facebook
is
a
social
networking
service
and
website
launched
in
February
2004,
operated
and
privately
owned
by
Facebook
Inc.
• As
of
February
2012,
Facebook
has
more
than
845
million
ac@ve
users.
• Users
must
register
before
using
the
site,
aRer
which
they
may
create
a
personal
profile,
add
other
users
as
friends,
and
exchange
messages,
including
automa@c
no@fica@ons
when
they
update
their
profile.
• Addi@onally,
users
may
join
common-­‐interest
user
groups,
organized
by
workplace,
school
or
college,
or
other
characteris@cs,
and
categorize
their
friends
into
lists
such
as
"People
From
Work"
or
"Close
Friends".
• The
name
of
the
service
stems
from
the
colloquial
name
for
the
book
given
to
students
at
the
start
of
the
academic
year
by
some
university
administra@ons
in
the
United
States
to
help
students
get
to
know
each
other.
• Facebook
allows
any
users
who
declare
themselves
to
be
at
least
13
years
old
to
become
registered
users
of
the
site.

3. Mark
Elliot
Zuckerberg
May
14,
1984
(age
27)
White
Plains,
New
York,
U.S.
Residence
Palo
Alto,
California,
U.S.
Ethnicity
Jewish
Alma
mater
Harvard
University
(Dropped
out)
Phillips
Exeter
Academy
OccupaSon
CEO
of
Facebook
(24%
shareholder
in
2010)
Known
for
Co-­‐founding
Facebook
in
2004;
becoming
world's
youngest
billionaire
as
of
2008
Net
worth
US$
17.5
billion
(2011)
Religion
None
(Atheist)
RelaSves
Randi,
Donna
and
Arielle
(sisters)
Awards
TIME
Person
of
the
Year
2010

6. The
company
dropped
The
from
its
name
a^er
purchasing
the
domain
name
facebook.com
in
2005
for
$200,000

10.
Facts
on
• Entertainment
Weekly
included
the
site
on
its
end-­‐of-­‐the-­‐decade
"best-­‐of"
list,
saying,
"How
on
earth
did
we
stalk
our
exes,
remember
our
co-­‐workers'
birthdays,
bug
our
friends,
and
play
a
rousing
game
of
Scrabulous
before
Facebook?“
• Facebook
filed
for
an
ini@al
public
offering
on
February
1,
2012.

11.
Facebook
Inc.
• Type
:
Public
• Founded
:
Cambridge,
Massachusebs,
United
States
(2004
)
• Founder(s)
:
Mark
Zuckerberg,
Eduardo
Saverin,
Dus@n
Moskovitz,
Chris
Hughes
• Headquarters
:
Menlo
Park,
California,
U.S.
• Area
served
:
Worldwide
• Key
people
:
Mark
Zuckerberg
(CEO),
Sheryl
Sandberg
(COO),
David
Ebersman
(CFO),
Donald
Graham
(Chairman)
• Industry:
Internet
• Revenue
:US$
3.71
billion
(2011),
up
from
$1.97b
(2010)
• Employees
:3000+
(2011)
• Website
:
Facebook.com
• Type
of
site
:
Social
networking
service,
Adver@sing
Banner
ads,
referral
marke@ng,
casual
games
• Users
:
845
million[2]
(ac@ve
December
31,
2011)
• Available
in
Mul@lingual
• Launched
February
4,
2004
(2004-­‐02-­‐04)
• Current
status
Ac@ve

12.
Advantages
of
• Lets
user
search
for
new
and
old
friends
• Available
to
chosen
universi@es
having
a
high
level
of
security
• Makes
it
less
difficult
when
communica@ng
with
strangers
or
individuals
you
do
not
know
• Makes
it
simpler
to
join
groups
having
corresponding
likes
and
dislikes
• Lets
users
to
check
students
who
are
in
the
same
class,
living
within
the
same
loca@on,
or
coming
from
the
same
academy

13.
Disadvantages
of
• More
and
more
people
• Long
distance
rela@onship
weakening
• Unsupported
by
physical
adjacency
• Contributes
wide-­‐range
procras@na@on
• Rampant
addic@on
• Possible
stalking
• Acquaintances
be
labeled
as
friends

15. 5
Dangers
of
to
children
and
young
adults
1. Facebook
and
college
admissions:
– 2008
Kaplan
study,
one
in
10
college
admissions
officers
rou@nely
check
out
college
applicants’
Facebook
and
MySpace
pages.
– 38%
of
them
found
posts
and
pictures
that
reflected
poorly
on
those
prospec@ve
students.
2. Grad
school
and
careers:
– Business
and
medical
school
admissions
officers
surf
social
networking
sites
in
even
greater
numbers
than
their
undergrad
brethren.
– So
do
prospec@ve
employers,
none
of
whom
are
impressed
by
posts
that
holler
“Par-­‐tay!
Woo
hoo!”

16. 5
Dangers
of
for
teens
and
young
adults
3.
Fellow
students:
– It’s
not
just
admissions
officers
doing
the
surfing.
– Some
upper
classmen
at
the
University
of
Redlands
were
so
incensed
by
partying
comments
made
by
several
incoming
freshmen
on
the
Redlands
Facebook
group
site,
they
showed
the
posts
to
college
officials.
– College
administrators
said
they
called
the
teens’
parents
a
few
weeks
before
school
began
to
have
a
lible
talk.
4.
Courtroom
consequences:
– One
of
the
first
things
aborneys
do
with
a
new
case
is
search
online
for
informa@on
about
plain@ffs,
defendants
and
witnesses
alike.
– In
one
Rhode
Island
case,
a
20-­‐year-­‐old’s
drunk
driving
accident,
which
severely
injured
another
youth,
could
have
resulted
in
a
rela@vely
light
s@nt
at
county
jail
or
the
considerably
more
severe
state
prison.
But,
as
the
prosecutor
in
the
case
quickly
discovered,
two
weeks
aRer
the
accident,
while
his
vic@m
was
s@ll
in
the
hospital,
the
youth
posted
photos
on
Facebook
of
himself
at
a
Halloween
party,
prancing
around
in
a
prisoner
costume.
He
was
sentenced
to
two
years
in
state
prison.

17. 5
Dangers
of
to
children
and
young
adults
5.
Child
pornography
charges:
– Pos@ng
or
sending
photos
of
oneself
or
friends
in
scanty
clothing
or
sexually
sugges@ve
poses
may
be
a
popular
pas@me
among
the
younger
set,
but
if
any
of
the
people
posing
are
under
18,
the
prac@ce
may
result
in
child
pornography
charges.
– There
were
several
such
cases
in
2008,
including
an
Ohio
15-­‐year-­‐old
who
was
charged
with
child
pornography
aRer
sending
nude
cell
phone
images
of
herself
to
friends.
At
the
@me,
officials
in
Licking
County
considered
charging
recipients
of
those
images
as
well.
– It's
one
thing
to
be
charged
with
sending
or
receiving
child
pornography
as
a
minor,
but
those
charges
in
adult
court
may
carry
not
only
prison
@me,
but
a
life@me
of
registering
as
a
sex
offender.

18.
5
hidden
Security
risk
of
On
"The
Early
Show
on
Saturday
Morning,“
Joan
Goodchild,
senior
editor
of
CSO
(Chief
Security
Officer)
Online
spotlighted
five
dangers.
She
says:
• Facebook
users
expose
themselves
to,
probably
without
being
aware
of
them:
• Your
informa@on
is
being
shared
with
third
par@es
• Privacy
seungs
revert
to
a
less
safe
default
mode
aRer
each
redesign
• Facebook
ads
may
contain
malware
• Your
real
friends
unknowingly
make
you
vulnerable
• Scammers
are
crea@ng
fake
profiles

19. Ques@ons
for
us
to
ponder…
"Five
Hidden
Dangers
of
Facebook,"
was
originally
published
on
CBSNews.com.
• Is
Facebook
a
secure
plaborm
to
communicate
with
your
friends?
– Internet
Crime
Complaint
Center,
vic@ms
of
Internet-­‐related
crimes
lost
$559
million
in
2009
up
110
percent
from
the
previous
year.
– If
you're
not
careful
using
Facebook,
poten@al
for
iden@ty
theR,
or
possibly
assault,
if
you
share
informa@on
with
a
dangerous
person
you
think
is
actually
a
"friend."
– One
Bri@sh
police
agency
recently
reported
that
the
number
of
crimes
it
has
responded
to
involving
Facebook
climbed
346
percent.
These
are
real
threats.
– TechCrunch
discovered
a
security
hole
that
made
it
possible
for
users
to
read
their
friends'
private
chats.
– researchers
at
VeriSign's
iDefense
group
discovered
that
a
hacker
was
selling
Facebook
usernames
and
passwords
in
an
underground
hacker
forum.
It
was
es@mated
that
he
had
about
1.5
million
accounts-­‐-­‐and
was
selling
them
for
between
$25
and
$45.

20. Ques@ons
for
us
to
ponder…
• Do
people
really
have
privacy
on
Facebook?
– No.
– third
par@es
can
access
informa@on
about
you.
– For
instance,
you
may
not
realize
that,
when
you
are
playing
the
popular
games
on
Facebook,
such
as
FarmVille,
or
take
those
popular
quizzes-­‐-­‐
every
@me
you
do
that,
you
authorize
an
applica@on
to
be
downloaded
to
your
profile
that
gives
informa@on
to
third
par@es
about
you
that
you
have
never
signed
off
on.

21. Ques@ons
for
us
to
ponder…
• Does
Facebook
share
info
about
users
with
third
parSes
through
things
such
as
Open
Graph?
– Open
Graph
is
a
new
concept
for
Facebook,
which
unveiled
it
last
month
at
its
F8
conference.
– It
actually
is
basically
a
way
to
share
the
informa@on
in
your
profile
with
all
kinds
of
third
par@es,
such
as
adver@sers,
so
they
can
have
a
beber
idea
of
your
interests
and
what
you
are
discussing,
so
Facebook
can-­‐-­‐as
portrayed-­‐-­‐"make
it
a
more
personal
experience."

22. Ques@ons
for
us
to
ponder…
• The
theory
behind
Open
Graph-­‐-­‐even
if
it
has
not
implemented
it-­‐-­‐is
its
whole
business
model,
isn't
it?
– That
is
the
business
model-­‐
– Facebook
is
trying
to
get
you
to
share
as
much
informa@on
as
possible
so
it
can
mone@ze
it
by
sharing
it
with
adver@sers.

23. Ques@ons
for
us
to
ponder…
• Isn't
it
in
Facebook's
best
interest
to
get
you
to
share
as
much
info
as
possible?
– It
absolutely
is.
– Facebook's
mission
is
to
get
you
to
share
as
much
informa@on
as
it
can
so
it
can
share
it
with
adver@sers.
– As
it
looks
now,
the
more
info
you
share,
the
more
money
it
is
going
to
make
with
adver@sers.

24. Ques@ons
for
us
to
ponder…
• Isn't
there
also
a
security
problem
every
Sme
it
redesigns
the
site?
– Every
@me
Facebook
redesigns
the
site,
which
[usually]
happens
a
few
@mes
a
year,
it
puts
your
privacy
seungs
back
to
a
default
in
which,
essen@ally,
all
of
your
informa@on
is
made
public.
It
is
up
to
you,
the
user,
to
check
the
privacy
seungs
and
decide
what
you
want
to
share
and
what
you
don't
want
to
share.
– Facebook
does
not
[necessarily]
no@fy
you
of
the
changes,
and
your
privacy
seungs
are
set
back
to
a
public
default.
Many
@mes,
you
may
find
out
through
friends.
– Facebook
is
not
aler@ng
you
to
these
changes;
it
is
just
leung
you
know
the
site
has
been
redesigned.

25. Ques@ons
for
us
to
ponder…
• Can
your
real
friends
on
Facebook
also
can
make
you
vulnerable?
– Absolutely.
– Your
security
is
only
as
good
as
your
friend's
security.
If
someone
in
your
network
of
friends
has
a
weak
password,
and
his
or
her
profile
is
hacked,
he
or
she
can
now
send
you
malware,
for
example.
– There
is
a
common
scam
called
a
419
scam,
in
which
someone
hacks
your
profile
and
sends
messages
to
your
friends
asking
for
money
-­‐
claiming
to
be
you-­‐-­‐
saying,
"Hey,
I
was
in
London,
I
was
mugged,
please
wire
me
money."
People
fall
for
it.
People
think
their
good
friend
needs
help-­‐-­‐and
end
up
wiring
money
to
Nigeria.

26. Ques@ons
for
us
to
ponder…
• A
lot
of
Web
sites
we
use
display
banner
ads,
but
do
we
have
to
be
wary
of
them
on
Facebook?
– Absolutely:
Facebook
has
not
been
able
to
screen
all
of
its
ads.
It
hasn't
done
a
great
job
of
veung
which
ads
are
safe
and
which
are
not.
As
a
result,
you
may
get
an
ad
in
your
profile
when
you
are
browsing
around
one
day
that
has
malicious
code
in
it.
– In
fact,
last
month,
there
was
an
ad
with
malware
that
asked
people
to
download
an@virus
soRware
that
was
actually
a
virus.

27. Ques@ons
for
us
to
ponder…
• Is
too
big
a
network
of
friends
dangerous?
– You
know
people
with
a
lot
of
friends-­‐-­‐500,
1,000
friends
on
Facebook?
What
is
the
likelihood
they
are
all
real?
– There
was
a
study
in
2008
that
concluded
that
40
percent
of
all
Facebook
profiles
are
fake.
They
have
been
set
up
by
bots
or
impostors.
– If
you
have
500
friends,
it
is
likely
there
is
a
percentage
of
people
you
don't
really
know,
and
you
are
sharing
a
lot
of
informa@on
with
them,
such
as
when
you
are
on
vaca@on,
your
children's
pictures,
their
names.
Is
this
informa@on
you
really
want
to
put
out
there
to
people
you
don't
even
know?

28. 10
Tips
to
Be
Safe!
• Tip
#1.
Do
not
place
your
personal
informaSon
on
your
Facebook
profile.
– Items
such
as
your
residenSal
address,
phone
number,
cell
phone
number,
date
of
birth
will
all
become
very
public
informaSon
instantly
and
it
may
come
back
to
haunt
you
in
many
ways.
– Check
your
profile
constantly
to
ensure
that
you
are
not
displaying
personal
informaSon.
The
risk
of
idenSty
the^
or
being
tracked
down
by
others
is
too
great.
• Tip
#2.
Be
careful
when
placing
photographs
of
you
or
your
children
on
Facebook.
– Please
ensure
that
you
have
all
your
privacy
segngs
set
to
maximum.
– There
was
a
reported
instance
of
a
family
photo
being
“snapped
up”
and
used
for
commercial
purposes.
One
family
was
surprised
to
find
their
Facebook
family
photo
on
a
billboard
in
Europe.

29. 10
Tips
to
Be
Safe!
• Tip
#3.
Do
not
ever
think
that
your
Facebook
page
is
private
amongst
only
your
friends
and
family.
– Job
interviewers,
lawyers,
invesSgators,
the
police,
and
the
enSre
world
will
be
searching
for
informaSon
on
your
Facebook
site
at
some
point.
– Your
whole
life
is
up
for
dissecSon
and
a
simple
Google
search
on
your
name
will
pull
up
your
Facebook
profile.
Try
it.
•
Tip
#4.
Do
not
accept
all
Friend
Requests.
– Of
course
the
purpose
of
Facebook
is
to
socially
connect
with
people
you
know.
However,
not
every
Friend
Request
is
legiSmate.
– There
have
been
reported
instances
of
private
invesSgators,
police
officers,
sex
offenders
and
the
like
creaSng
fake
accounts
to
gain
access
to
you
online.
I
– f
you
do
not
know
the
person,
then
do
not
add
them
to
your
accepted
friends.

30. 10
Tips
to
Be
Safe!
• Tip
#5.
Be
sure
to
keep
your
house
clean.
– Most
people
who
use
Facebook
have
run
into
the
situaSon
where
their
page
is
clean
and
professional
only
to
have
someone
post
a
photo
of
you
that
you
would
prefer
to
keep
private.
– These
scenarios
are
o^en
not
done
to
harm
you
but
they
can
be
quite
damaging
to
your
professional
and
personal
life.
NoSfy
them
immediately
when
such
an
item
is
posted
to
take
it
down.
• Tip
#6.
Be
sure
to
watch
what
you
place
on
your
Wall.
– The
Wall
is
exactly
that,
a
wall
such
as
the
bulleSn
board
at
work
or
in
school.
When
you
make
posSngs
to
your
wall,
the
post
is
placed
prominently
on
your
Facebook
site
and
also
copied
to
all
your
friends
and
family
as
an
update
of
what
you
are
doing.

31. 10
Tips
to
Be
Safe!
• Tip
#7.
Do
not
leave
your
computer
on
with
your
Facebook
account
open.
– Leaving
access
to
your
Facebook
account
is
the
equivalent
of
leaving
your
wallet
or
cell
phone
in
public
on
the
table.
– Anyone
can
sit
down
and
start
making
posts
to
your
Wall,
redesigning
your
site,
or
even
enSce
friends
to
play
the
greatest
prank
on
you
in
your
life.
Be
sure
to
sign
out.
• Tip
#8.
Be
sure
to
have
virus
so^ware
for
your
computer
and
keep
it
updated.
– There
are
several
viruses
out
there
that
aoack
your
email
address
library.
The
viruses
then
send
out
posts
to
everyone
in
your
library
asking
them
to
become
your
friend
in
Facebook
while
giving
them
the
same
virus.
– This
has
happened
to
several
persons
and
there
is
no
stopping
it
once
it
has
begun.

32. 10
Tips
to
Be
Safe!
• Tip
#9.
Spend
Sme
to
check
your
spelling
and
grammar.
– We
are
all
busy
people
with
busy
lives.
However,
not
checking
your
spelling
and
grammar
on
your
posSngs
can
lead
to
several
unwanted
consequences.
– You
can
mistakenly
type
a
word
that
is
offensive
or
leads
to
a
direct
contradicSon
in
your
intended
message.
– Save
yourself
the
hassle
of
trying
to
correct
a
mistake
that
may
have
been
offensive
to
someone.
•
• 10.
Be
careful
not
to
provide
too
much
informaSon.
– Facebook
is
intended
to
be
a
social
network.
However,
you
do
not
need
to
go
into
every
detail.
– Share
in
the
appropriate
environment.
If
you
feel
the
need
to
share
details
then
do
it
in
person
or
over
the
phone.
– Do
not
divulge
other
person's
details
as
they
might
not
have
wanted
this
informaSon
in
the
public
domain.
– Respect
their
privacy
and
you'll
be
beoer
for
it.

33. Words
of
wisdom
Prepare and prevent, don't repair and repent.
~Author
Unknown
As soon as you see a mistake and don't fix it,
it becomes your mistake.
~Author
Unknown
Who can hope to be safe? who sufficiently cautious?
Guard himself as he may, every moment's an ambush.
~Horace

34. THANK
YOU