The top books in 2013 covering Innovation, socialmedia, sales,marketing, decison making,culture and more

1. The World’s Leading Minds Working On Your Business
Top 10
Business
Books for
2013

2. Top 10
2013

3. Corporate innovation
efforts are trapped on
what the authors call,
“Brainstorm Island”:
“We have all heard about burningplatforms, innovate-or-die and rememberwhat-happened-to-the-dinosaurs
sermons.”
- This book tackles what
you really need to do.
3

4. • Blood on the wall Marketing
• 77 simple steps
• Who are your clients and why?
• Only focus on the “what” after
you answered those two
questions
• Process People Profit
• Ask the right question
• Sell like a girl!
4

5. Better before cheaper does not
mean price competition is
irrelevant; when you have a
choice + the data is unclear,
go with better.
Revenue before cost does not
mean keeping cost under control
does not matter; it means
increasing revenue is more
important.
There are no other rules
5

6. • Brian Solis an extension of “Engage” and “The end of
business as usual”
• expands on the experience loop or Dynamic
Customer Journey (DCJ)
If you will follow Solis’s advice you will still be the CEO,
but now the Chief Experience Officer. If not, you might
be the Chief Executive Officer of a dying business.
6

7. SME Toolkit & Mindset
It covers Ken Robinson (our
education system), it covers
“Mavericks at work”
it covers “Killing giants” (the
future is small business)
“If the world’s biggest brands,
with the world’s hottest
products, need to have sales
conversations, then so does
every small business.”
7

8. The red queen race.“You
need to run at your fastest to stay at
the same place.”
• 80% of economy is service based,
most are based on manufacturing
principles:
• You need an interactive process
because of unpredictable clients,
with unreasonable demands
Is your company designed
to deliver customer
delight?.
8

9. • an appreciation for the art of
decision-making
• difficult cognitive science
theories into layman's terms
•
illustrates the biases governing
human actions
• An intellectual buffet.
• Something you can dip in and
out of
you'll walk away from the book with a better
understanding of your thought processes and
an appreciation for the art of decision-making.
9

10. The Long tail
“The strategy of selling a large
number of unique items with
relatively small quantities of each.”
Manufacturing becoming a cottage
industry
“Makers”
• using the Web’s innovation model
• exploiting the global economy
• new technologies of digital design
• garage tinkerers
The Renaissance of
manufacturing
10

11. “how to effectively communicate
on modern platforms - through a
picture, through a SnapChat, or
through an animated GIF on
Tumblr”
• 90% of users consume
• 9 % edit
• 1% create
Google+…”the numbers are as
overinflated as the lips of a
Beverly Hills housewife“
Do you know where your
customers hang out and how to
speak to them in the language of
the platform they are on?
11

12. Selling & Sales – has a problem
with perception
“slimy,” “smarmy,” “sleazy,”
“dishonest,” “manipulative,” and
“fake.”
• Contrast and its importance
After someone hears your pitch
1. What do you want them to know?
2. How do you want them to feel?
3. What do you want them to do?

13. The World’s Leading Minds Working On Your Business
Top 10
Business
Books for
2013

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