1. MOBILE APPS AT THE
MUSÉE DE LA CIVILISATION
A n a- Laur a B az
Project Manager
Digital Broadcasting
April 24th 2012
Canadian Museums Association's National Conference

2. OVERVIEW
• Our approach
• Our mobile apps
• Our offerings
• Promotion
• Challenges

3. OUR APPROACH
OBJECTIVE
Develop tools for cultural interaction at the Museum
PROJECT LEADER PROGRAMMING AND
Digital broadcasting GRAPHICS
External
CONTENT PROMOTION
Groups: Education / Exhibits Communications
/ Digital broadcasting
VISITOR SERVICES
Museum volunteers

4. OUR MOBILES APPS
HUMAN COPYRIGHT DISCOVER THE MCQ PARCOURS LSQ
2009 2011 2011

5. OUR OFFERINGS
• 80 iPod touch
• Wi-fi
• $2 Rentals / Free for members (ID Card)
• Training guide for museum volunteers
• Visitors guide

6. Tools for
volunteers
and visitors

7. HUMAN
COPYRIGHT
2009
5,600 people
38 countries

8. PARCOURS
LSQ
2011
330 people
19 countries

9. DISCOVER
THE MCQ
2011
10,400 people
39 countries

12. MCQ
The evolution…
Devenez samouraï!
… June 2012!

13. PROMOTION
Mission R.O.M.E.
QR Code –mobile site
Bus branding
Museum flyers
1,000 consultations:
• iPhone / iPod: 81 %
• Android: 17 %
• Other: 2 %

14. Challenges
• Size of applications
• Wi-Fi
• Archives
- For visitors
- For the institution
• Cost
• Marketing

15. THANK YOU!
Ana-Laura Baz
albaz@mcq.org
If you have any questions,
please don’t hesitate!